The Bloom Show

The Bloom Show: Holly Haveman on Winning SAF’s Marketer of the Year Award How do you turn a birthday giveaway into an award-winning floral marketing campaign? In this special episode of The Bloom Show, Holly Haveman of Kennedy’s Flowers & Gifts will share how a simple act of generosity grew into a full-blown marketing engine—earning them the SAF Marketer of the Year Award at the 140th Annual S...

Join Host Sahid Nahim and Correspondent Joe Don Zetzsche as they bring you inside this year’s edition of Delishow — an event rooted in heritage, community, and innovation. 📍 Location: La Ceja, Antioquia – Colombia 📅 Dates: August 25–29, 2025 About Delishow 2025: DeliRoots This year’s theme, DeliRoots, is a celebration of origin, journey, and essence. Before anything blooms, it must grow from wit...

Enjoy this special two-part episode of The Bloom Show, featuring two of the most respected voices in the floral industry. 🔴 Part 1 | 1:00 PM EST:  We sat down with Red Kennicott, Chairman of Kennicott Brothers Company, for an honest conversation about industry-wide floral promotion efforts, the future of the Floral Board, and why he led his company to become an ESOP (Employee Stock Ownership Plan...

The floral industry is evolving fast—and The Bloom Show is here to keep you ahead of the curve. We kicked off our exclusive monthly correspondent series featuring Joe Don Zetzsche—airing every 2nd Friday of the month at 1:00 PM EST. With decades of experience leading mass market floral programs and a passion for emerging technology and AI innovation, Joe Don brought a unique perspective on the tre...

What makes a flower shop truly profitable? In this special Bloom Show Takeover, floral industry expert Tim Huckabee of The Profitable Florist revealed the top strategies used by the most successful flower shops around the world. Drawing from decades of hands-on experience and his work with over 7,000 florists since 1997, Tim walked viewers through proven practices that increase sales, enhance cust...

Joe Don Zetzsche is back—and he’s entering a bold new chapter. In this standout episode of The Bloom Show, host Sahid Nahim sat down with the former H-E-B floral executive to explore what’s ahead for the industry and for Joe Don himself, as he officially joins New Bloom Media as a regular correspondent and columnist. 🎙️ In this episode, we covered: ✅ The top consumer trends reshaping floral retai...

🌸 Ever wonder where your flowers really come from—and what stories they carry? This Deep Dive discussion, sparked by an episode of The Bloom Show with Andrés Castellanos of Procolombia, goes beyond the bouquet. We talked about Colombia’s global floral footprint, industry impact, and the human connections behind every stem. It’s not just a recap—it’s a reflection on florals, economics, and meaning...

In this powerful episode of The Bloom Show, Sahid Nahim sat down with Jim McCann, the visionary founder of 1-800-Flowers.com. From his early days running a single flower shop in New York City to building one of the most recognized floral and gifting companies in the world, Jim shared the untold story behind the brand’s evolution. This episode wasn’t just about business growth—it was about bold dec...

🌸 Can scent shape the future of florals? Inspired by The Bloom Show Takeover with Dr. Melinda Knuth, this AI-generated reaction podcast dives into how fragrance connects science, emotion, and consumer behavior. From VOCs to memory to marketing—it’s a new way of thinking about scent in floriculture. ⚠️ This is an AI-generated recap experiment based on the original episode. Always listen to the ful...

In this Bloom Show Takeover episode, Pam Lopez, Talent Director at Pollen Talent, joined us to uncover what truly sets top floral industry talent apart—beyond what’s on paper. With over 15 years of HR and recruiting experience, Pam shared valuable insight into what hiring managers should look for and how floral professionals can stand out in today’s competitive market. From common resume mistakes...

The Bloom Show with ProColombia: How Colombian Floriculture Stays a Global Export Leader Through Innovation & Logistics Colombia continues to lead the world in flower exports—but how does it stay ahead in a fast-changing global market? In this episode of The Bloom Show, we’re joined by Andrés Felipe Castellanos, Export Manager for Agrifood Products at ProColombia. With over 18 years of experie...

How do we know what floral consumers really want? What role does research play in shaping floral trends and successful marketing strategies? In this special Bloom Show Takeover episode, we dug into the data that drives the floriculture industry. Guest host Dr. Melinda Knuth, Assistant Professor of Horticultural Science at North Carolina State University and host of Growing the Future Podcast, guid...

How are U.S. tariffs—especially on China—reshaping floral imports, transit cargo, and bouquet production? In this Blooming News Alert episode of The Bloom Show, we’re joined by two leading experts: 🟢 Jennifer Diaz, President of Diaz Trade Law, Customs and International Trade Law Expert 🟢 Santiago Gomez de la Torre, President of Airglades, Floral Logistics Expert Together with Sahid Nahim, we wil...

We took you behind the scenes of Floriexpo 2025, the floral industry's premier event, for an insider’s perspective on how this show helps drive sales, form key partnerships, and stay ahead of floral industry trends. In this episode of The Bloom Show, our expert panel featuring leaders from various sectors of the floral industry shared everything attendees needed to know to make the most of th...

In this episode of The Bloom Show, Tim Huckabee takes over to share his expert insights on how retail florists can tackle today’s challenges and boost sales. With decades of experience and having trained over 7,000 flower shops worldwide, Tim reveals key strategies to enhance profitability, improve customer service, and stand out in a competitive market. If you're a florist looking to thrive,...

In this episode of The Blooming News Alert , Professor Charlie Hall, one of the floral industry’s leading experts on floriculture economics, joined Sahid Nahim to break down the economic impact of the proposed U.S. flower import tariffs. With up to 25% tariffs being considered on imported flowers, Professor Hall provided crucial insights into how these changes could affect pricing, material costs,...

What do tariffs, policy, and labor have in common?  They’re reshaping the floral industry, and we dived into it.  On Wednesday, April 9, at 9:00 AM EST, Sahid Nahim welcomed Rebeckah Adcock, VP of U.S. Government Relations, and John Hollay, Director of Workforce Labor at the International Fresh Produce Association (IFPA), for a critical episode of the Blooming News Alert series. This episode will...

In this episode of our Blooming News Alert series, we explored the potential impact of the proposed 25% U.S. import tariff on Dutch-grown flowers with Marco Groot, a respected Floral Industry Strategist. Marco shared valuable insights into how this tariff could disrupt the global floral supply chain, particularly affecting U.S. floral businesses and European flower exporters. As one of the world’s...

In this episode of The Bloom Show, Augusto Solano, Executive President of @asocolflores, joined host Sahid Nahim to unpack the implications of the proposed 10% U.S. flower import tariff — and what it means for Colombian growers and the global floral supply chain. As part of our Blooming News Alert series, Augusto offered expert insight into how Colombian farms are adapting, the role of Asocolflore...

In this timely episode of The Bloom Show, Eduardo Letort, President of Expoflores and Hoja Verde, joins host Sahid Nahim to dive into the impact of proposed U.S. flower tariffs on Ecuadorian flower growers and the broader floral industry. As part of The Blooming News Alert series, Eduardo offers an insightful look into what the potential 18% tariff could mean for flower pricing, supply chains, exp...