The Big Leap Podcast

Dive into the world of fast fashion with Sumit Jasoria, Co-founder & CEO of Newme and Abhinay Jain, Director of Product-led Growth, CleverTap in the latest episode of Let's Talk Retention! Listen to the podcast to discover the early journey of Newme, how it started their vision, and team dynamics Why Tech comes first before fashion at NewMe Target audience insights and challenges faced Cus...

Welcome to the second episode of our #CleverTapforstartup series - ‘Let’s Talk Retention’! Our guest today is a seasoned entrepreneur with a strong passion for making stories accessible & fun for children - Richa Sethi, Co-founder & CEO, GetLitt. Listen to this podcast, as she deep dives into how she founded GetLitt and gave it a gamified approach for inspiring children to read! Tune in to...

Though Tobias Boerner has been fasting since 2019, his app has done the opposite,  feasting on effective growth and retention practices for years to reach over 26 million users worldwide. Our host Peggy Anne Salz chews on some techniques that established Fastic as the world's leading intermittent fasting app with Tobias in this Big Leap episode. Co-Founder and CEO of Fastic, Tobias has a passi...

How did Piyush Kumar grow Rooter to a #1 app on Google Play with 16.2 million monthly users while maximizing monetization every step of the way? Our host Peggy Anne Salz sat down with Rooter's Founder and CEO this week to discuss his strategy to rocket Rooter, India's leading game and Esports streaming platform with 16.2 million monthly users and 1.2 million creators, to the top of the app...

Customer trust and a great value proposition are musts for mobile health apps. Cardiogram by Ilumivu has both. In this episode, our host, Peggy Anne Salz, sits down with Cardiogram’s VP of Marketing, Stacy Earl , to learn how this healthcare app uniquely approaches customer education to build retention and growth. “You've gotta show the value of the product early on, especially as the economy&...

CRM Marketing Specialist Vernesa Cutuk joins Peggy Anne Salz in this episode to talk about how Sleep Cycle — your one-stop-shop for improving and understanding your sleep — bakes retention into its brand. The Sweden-based subscription app has a unique approach to segmentation and customer data mapping that keeps its customers coming back for more. Throughout the episode, Vernesa discusses this str...

Mindful Mamas doesn’t refer to its app users as audiences or customers or even consumers. They’re just moms. And they are the center of all the brand’s operations. Our host Peggy Anne Salz sits down with Jillian Lee Stout , Co-founder and CPO of Mindful Mamas, in this episode. The pair discuss the Denver-based startup focused on mindfulness & mental health for mothers at every stage and how it...

Welcome to the first episode of our new podcast series, ‘Let’s Talk Retention’, where we focus on the challenges of early-stage startups. Here we speak to founders of promising startups and get their perspectives on growth, and retention strategies. Listen in as our guest, Vaibhav Gupta, Co-Founder and CEO of ChefKart, shares his entrepreneurial experience in creating ChefKart and how 'Retenti...

The best retention strategy is long-term and company-wide. This is the view of Aurélie Genet , a product marketing leader who has pioneered retention efforts and user acquisition strategies at companies like Flo Health , Skyscanner , and Trainline . In this episode, she talks with our host Peggy Anne Salz about her Growth Triangle—a simple framework for robust retention—and the importance of intel...

Jarrett Thomas has generated over 5 million organic views on LinkedIn and closed $2 million deals on his couch. With his strategy, you can, too. Our host Peggy Anne Salz chats with Jarrett in this episode about the power of the personal brand and how envisioning digital differently skyrocketed Jarrett’s sales. Brands can no longer buy customer loyalty or connections. Instead, people want to buy fr...

Customer retention and engagement must be earned. Bloomin' Brands , the parent company of casual dining restaurants like Outback Steakhouse and Carrabba's Italian Grill builds their bloomin' base with a simple motto: "wherever you are, whenever you want it."  This week, Peggy Anne Salz chats with Danielle Vona , Senior VP and CMO of Bloomin' Brands, on combining digital a...

Attracting subscribers to your mobile app is only one hurdle in growing your business. You have to keep them paying for that subscription, month after month, and year after year. What better person to offer advice on customer retention than Andy Carvell, Partner and Co-founder of growth consultancy Phiture, who developed one of the first mobile games early in his career? In this episode, part of t...

If you want your FinTech app to thrive, perfect your lifecycle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In this episode recorded late last year, our host Peggy Anne Salz questions Vivek on best practices for FinTech apps to increase user retention and meet engagement goals. Vivek implores marketers to leverage market cycles, personalize comm...

How did ZEE5 build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K  and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But an...

Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho , a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In this episode, our host...

What’s the biggest mistake people make about retention? How do you improve retention, and deliver the value your marketing promises? And in a busy and noisy world, how do you communicate your value succinctly? In this brief “top tips” session with former CMO of Play Magnus Group Scott Dodson, we chat about “flat retention,” brand value, and the magic of activation.

Very few companies are founded by a world champion. Even fewer are founded by a grandmaster of chess. In this episode of CleverTap Engage we’re chatting with Scott Dodson, until very recently CMO at Play Magnus Group, a company founded by 5-time world chess champion and grandmaster since the age of 13 Magnus Carlsen. The company is on a mission to define the future of chess, and it starts with dee...

How do you capture attention immediately? What’s the hardest thing about mobile marketing? And what is the golden rule of customer and user engagement? In this brief chat with Liftoff CMO Dennis Mink, we discover his top tips for marketing success, based on 15 years of marketing experience seeing many changes in the adtech space.

We ask Bayer’s chief marketing officer and chief digital officer Patricia Corsi to answer 3 questions in 5 minutes or less: You have an amazing career arc. What would you tell your younger self? What is the most valuable career lesson you ever learned? What do brand marketers need to know about performance marketing, and performance marketers need to know about brand? Here are her — somewhat surpr...

How can you make your customer the hero? And what are the benefits? In this CleverTap Engage we chat with the chief marketing officer of Liftoff. In a busy and volatile adtech ecosystem with almost zero ability for customer lock-in, he found a way to triple client retention. How? By creating the Mobile Heroes program that has delivered massive value for his customer first, and his own company seco...

We ask the CEO of iHeartMedia 3 key questions: What is the #1 motivation for podcast listeners? What is the best marketing advice you ever got? What is the best marketing advice you were ever forced to deliver? Here are his answers, in 5 minutes or less.

We chat with the CMO of Africa’s biggest single-brand retailer about digital transformation, mixed-channel commerce, customer retention, and -- yes, we went there -- the metaverse. We also ask PEP CMO Beyers van der Merwe what is most important for a brand to convey, and his most important tool for improving customer retention.

Could being uncomfortable be the key to acquiring, engaging, and retaining new users? In this episode we chat with Bayer CMO and Chief Digital Officer Patricia Corsi on comfort zones, stepping out of them, and making a significant impact with your marketing. That includes engagement and retention. Corsi, who does at least one thing every week to make herself uncomfortable, talks about how she’s us...

500 million monthly downloads is not small. And that’s just the beginning of Conal Byrne’s ambitions. He’s the CEO of iHeartMedia’s Digital Audio Group, and he’s pretty sure that marketers are underestimating what audio can accomplish. And the metaverse, too. In this episode of CleverTap Engage hosts John Koetsier and Peggy Anne Salz chat with Byrne about growth, engagement, and partnerships. We a...

3 tips from the CMO of Free Now on … Designing mobile experiences for maximum impact What growth marketers most need to change today The golden rule of engagement Thomas Zimmerman, CMO of Europe’s largest ride-sharing company, tells co-hosts John Koetsier and Peggy Anne Salz his top 3 tips for mobile success. And (bonus!) he also discusses the most rewarding marketing initiative he’s ever done PLU...