The Big Impression

BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Liffreing. Damian: ( 00:04 ) And welcome to this editio...

As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith, (the head of digital for the National Republican Senatorial Committee), and Vinny Rinaldi, (the head of media and analytics for The Hershey Company), get candid about marketing politics and chocolate.    Episode Transcript Please...

Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations.     Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   DAMIAN ( 00:01 ): I'm Damian Fowler. ILYSE ( 00:02 ): And I'm Ilyse Liffreing. DAMIAN ( 00:04 ): And welcome to this edition...

Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to  touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.”   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian...

Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian Fowler: ( 00:01 ) I...

As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episo...

Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Liffrei...

The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.”   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Liffr...

Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. DAMIAN ( 00:01 ): I'm Damian Fowler. ILYSE ( 00:02 ): And I'm Ilyse Liffreing.  DAMIAN ( 00:04 ): And welcome to this ed...

State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian Fowler: ( 00:01 ) I'm Damien Fowler. And Ilyse Liffreing: ( 00:02 ) I'm EIS Lfr. And Damian Fowler: ( 00:03 ) Welcome to...

The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Liffreing: ( 00:02 ) And I'm Ilyse Liffreing. And Damian Fowler: ( 00:03 ) Welcome to this edition of The Cu...

Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Liffreing. Damian: ( 00:04 ) And welcome to this...

VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Ilyse: ( 00:01 ) I'm Ilyse Liffreing. And Damian: ( 00:02 ) I'm Damian Fowler. Ilyse: ( 00:03 ) And welcome t...

Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective.   Episode Transcript Francesca's, Traci Graziani  Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Liffrein...

Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

VaynerX CMO Andrea Sullivan explains how a tweet launched the beginnings of the media agency’s Super Bowl commercial with Planters and what it’s like working with VaynerX Founder and Chairman Gary Vaynerchuk. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

PepsiCo’s Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

SiriusXM Chief Growth Officer Suzi Watford shares how the company leverages data on searches to create channels like The Sleep Channel, and why partnerships with brands like Walmart are critical. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.