The Big Impression

Gopuff’s Daniel Folkman joins The Current Podcast to explore the company's philosophy, what differentiates Gopuff’s retail media network and how the platform’s unique proposition could help it capture incremental retail media dollars. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The beverage brand’s former CMO, which holds drinks like Aperol, breaks down why events like Coachella, the US Open and Cannes Film Festival are so important to its marketing strategy.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler   [00:00:01] Ilyse: And I'm Ilyse Liffreing   [00:00:02] Damia...

Samsung’s Olga Suvorova sat down with The Current Podcast to discuss engaging with Gen Z audiences, balancing omnichannel strategies and tapping into cultural trends.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:12] Damian: This week we're delighted to talk with Olga Suvarova, the VP of Mobile Experience Marketing at Sam...

The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade. Green explains why The Trade Desk is launching Ventura, a streaming TV operating system, named after the California beach town, to improve the CTV ecosystem for publishers, advertisers and...

Toby Espinosa, the VP of DoorDash ads, reflects on the tremendous growth of the delivery platform, saying the key to this is local businesses.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian: [00:00:00] I'm Damian Fowler. Ilyse: And I'm Ilyse Liffreing Damian: And welcome to this edition of The Current Podcast. Ilyse: Thi...

SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss artificial intelligence, omnichannel campaigns and how influencers should utilize podcasts.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Damian: I'm Damian Fowler.   [00:00:01] Ilyse: And I'm Ilyse Liffreing   [00:00:02] Damian: And welcome to thi...

The reservation platform Resy centers itself around the communal experience that comes from dining, affirming and building connection between restaurants and diners, according to CMO Hannah Kelly.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler.   [00:00:01] Ilyse: And I'm Ilyse Liffreing   [00...

Colgate-Palmolive’s Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the ep...

Josef Najm, director of programmatic and partnerships at Thomson Reuters, and Mibbie Plouvier, head of global programmatic strategy at SAS, join The Current Podcast to describe how their partnership has evolved and how trust plays an important part in that evolution.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Il...

United recently launched Kinective Media, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Damian: I'm Damian Fowler and welcome to this edition of the current podcast this week we're delighted to t...

Wayfair Head of Brand Marketing Kara O’Brien joins The Current Podcast to discuss blending the in-store and digital shopping experience.   Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian   [00:00:00] Ilyse: I'm Ilyse Liffreing   [00:00:02] Ilyse: And welcome to this edition of The Current Podcast.   [00:00:05] Damian: Thi...

Parbinder Dhariwal, VP and GM of CVS Media Exchange, discusses CVS’s self-service advertising offering and the future of DEI initiatives in retail media.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing.   [00:00:01] Damian: I'm Damian Fowler.   [00:00:02] Ilyse: welcome to this edition of The...

Mark Penn, the chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler.   [00:00:01] Ilyse: And I'm Ilyse Liffreing....

Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:59] Damian: I'm [00:01:00] Damian ​Fowler. [00:01:05] Ilyse: And I'm Ilyse Liffreing. And [00:01:07] Dam...

Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damien Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to this edition of The Current Podcast....

Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:...

ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.”   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode aud...

Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Damian...

Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: and I'm Ilyse Liffreing [00:00:02] Damian:...

Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian [00:00:01] Illyse: And I'm Ilyse Liffering and [00:00:02] Damian: welcome to this e...

NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics. Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm damian Fowler. [00:00:01] Ilyse: And I'm Eileen Sliffering. [00:00:02] Damian: Welcome to this edition of the Current Podcast. [00:00:05] Ilyse: This week...

Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. And Ilyse: I'm Ilyse Liffreing. Damian: welcome to this edition of Th...

Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Damian: I'm Damian Fowler.  [00:00:01] Ilyse: And I'm Ilyse Liffreing.  [00:00:02] Damian: And welcome to Season 9 of The Current Podcast.  [00:00:05] Ily...

Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   TTD_S8_E10_MLS//JESSE PERLMAN Ilyse Li...

Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households.   Episode Transcript Please note, this transcript  may contain minor inconsistencies...