The BIG, commerce Podcast

Word of mouth is the best form of advertising, yet many merchants are still not incentivising their customers to spread the word. In this episode, Luigi sits down with Jamilya from ReferralCandy to understand the best way to launch a referral program, and why B2B brand should also consider using their customers to refer new business. Podcast website Instagram Calashock Commerce website

With Black Friday/Cyber Monday and Christmas around the corner, it's crucial merchants optimise their engagement campaigns and contact lists in order to maximise the effectiveness and visibility of emails and SMS messages. Luigi sat down with Niels from Calashock Commerce partner Dotdigital to discuss how merchants can win during this season and what they must do to ensure the highest possibl...

In today's slightly longer episode, Luigi sat down with Johnnie Norton from payment provider Mollie to discuss the importance of choosing the right payment provider and payment methods in the lead-up to Black Friday and Christmas. Podcast website Instagram Calashock Commerce website

In this solo cast, Luigi - Founder and CEO of Calashock Commerce - talks you through the 10 ecommerce trends for 2023 every merchant should be considering as part of their ecommerce strategy. Starting with sustainability, Luigi covers both on-site and off-site trends including personalisation, social commerce and customer service. Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 6 . Luigi (Founder and CEO) and Dozie (Marketing Manager) discuss BigCommerce and why its the preferred E-commerce platform for merchants looking to grow their business. Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 5 . Luigi (Founder and CEO) and Dozie (Marketing Manager) discuss the fascinating world of  B2B Ecommerce. Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 4 . Luigi (Founder and CEO) and Dozie (Marketing Manager) discuss reasons for customer cart abandonment. Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 3 . Luigi (Founder and CEO) discusses five things merchants  wishing to replatform should do before calling an agency. Understand on-site user behaviour Understand the user journey Know what your customers like and don’t like Make a list of features and prioritise them Prepare a marketing plan Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 2 . Luigi (Founder and CEO) and Dozie (Marketing Manager) speak on the Amazon Effect. The "Amazon effect" refers to the impact that Amazon's digital marketplace has had on business models all over the world. Many businesses have been impacted, and have  now been forced to compete in the digital marketplace. We talk about how consumer prefe...

The BIG, commerce Podcast returns for season 2. Luigi (Founder and CEO) is joined by Dozie (Marketing Manager) speaking on the state of ecommerce today. They touch on the following topics: • X-commerce • Access to data • Advertising will become more difficult • SMS is back • Social commerce • Retaining customers • The importance of personalisation • Subscriptions Podcast website Instagram Calashoc...

Back after a short break, Luigi and Vincenzo discuss the risks, benefits and hidden consequences of re-platforming from one e-commerce platform to another. The following topics are discussed in today's podcast episode: Why merchants should consider re-platforming Who should be involved in a re-platforming project The hidden costs of re-platforming projects Importance of implementing a solid r...

In today's episode, Luigi and Vincenzo talk about growing traffic and sales for ecommerce websites by understanding a customer's Lifetime Value (LTV), and the different ways to marketing when trying to acquire and retain customers. The topics covered in this podcast episode include: Pay Per Click (PPC) marketing Search Engine Optimisation/Optimization (SEO) Social Media Marketing (SMM) e...

Vincenzo sits down with Luigi to discuss some golden rules to setting up a successful online business. Luigi does a deep dive into the fundamentals of an e-commerce website, as well as giving simple strategies and tips for e-commerce owners. The topics covered in this episode include what to think about when choosing what to sell, target markets, website design and customer journeys, and payment p...

Welcome to a new podcast for ecommerce merchants. Join your hosts Luigi and Vincenzo from Calashock to learn the strategies and tips to help you grow your ecommerce stores. This podcast has been launched to help merchants who are looking for ways to stand out in crowded marketplaces, improve their website customer journies, and optimise ecommerce operations. COVID-19 has become a gamechanger for m...