Calashock Commerce
The BIG, commerce Podcast
The podcast for BigCommerce merchants, agencies and anyone with an interest in e-commerce. We talk about the latest features, updates and stories from BigCommerce, as well as e-commerce industry news and trends.
Be sure to visit the podcast's website and support the creator: thebigcommercepodcast.com
Author
Calashock Commerce
Category
Podcast website
Latest episode
Nov 7, 2023
Where to listen?
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Episodes
Mastering Black Friday/Cyber Monday pricing strategies, with Burc Tanir from Prisync 07.11.2023 36:24
Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync. Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-...
Using automation in e-commerce Customer Service during BFCM, with Natalie Barton from Gorgias 31.10.2023 31:49
Are you prepared to revolutionise your understanding of customer service in the e-commerce realm? Natalie Barton from Gorgias brings her vast experience to the table, discussing how Gorgias streamlines customer communication and enhances customer relationships. The platform’s impressive features and international presence simplify customer service, ensuring every crucial detail fits into a single...
Mastering e-commerce personalisation during BFCM, with Dilyar Askar from Justuno 17.10.2023 46:51
Boost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform. We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-m...
The road to e-commerce mastery, with Tom Armenante from GTSE.co.uk 03.10.2023 42:03
Get ready for a masterclass in e-commerce as we invite Tom, co-founder of GTSE, on a deep dive into the nuts and bolts of running a successful online business. From finding a unique niche in cable ties to managing a massive product data catalogue of 5,000 SKUs, Tom shares the challenges and achievements in his journey. You'll gain vital insights into how GTSE stays on top of search engine ran...
Harnessing the power of Reviews and Loyalty programs in e-commerce, with Mike Berardo from Stamped 26.09.2023 45:38
Have you ever stopped to ponder the power of reviews and customer loyalty in the world of e-commerce? Picture this episode as a golden ticket, unlocking the secrets of harnessing these factors, especially in a landscape where customer acquisition costs are spiralling upwards. As our spotlight guest, Mike Barardo, CEO of Stamped.io, takes us through his journey of building the North American team a...
Mastering Black Friday Cyber Monday: Strategies, challenges and tools for a successful BFCM campaign 19.09.2023 49:55
Get ready to become an expert on navigating the Black Friday Cyber Monday season with Ivan and me as we unravel the secrets of crafting a victorious campaign. How can current economic uncertainties shape this year's sales and is it a smart move for businesses to partake in BFCM promotions? We'll tackle these questions and more, comparing last year's trends with this year's fore...
Webinar: Expert talk - Multichannel vs Omnichannel, Conquer your e-commerce Strategy, with BigCommerce and Skyvia 05.09.2023 1:00:06
Unravel the complex world of multi-channel and omnichannel strategies in e-commerce as we venture on a thrilling exploration with industry experts Halie Adams from BigCommerce, Dmitry Alasania from Skyvia, and Luigi Moccia from Calashock. Discover the fundamental differences between these two strategic approaches. Our experts illuminate how multi-channel strategies hinge on customer engagement acr...
Transforming Markets: A Deep Dive into Online Marketplaces 29.08.2023 40:04
Get ready to unravel the intricate workings of online marketplaces, their evolution, and the key role trust plays in their success with our guest, Shirish Nadkani, a seasoned tech entrepreneur and marketplace aficionado. Prepare to dive deep into the dynamics of how marketplaces like Amazon, eBay, and Airbnb have transformed traditional business models and gathered the trust of their customers. To...
Decoding International Taxation, with James Bright from Avalara 22.08.2023 44:02
Do you ever feel like you're navigating a labyrinth when it comes to tax strategy, especially when expanding internationally? Fear not, because we've got James Bright from Avalara, a leading tax management solution company on our show, ready to guide you through the maze. He shares with us Avalara's three-pillared approach to tax management: tax registration, calculating tax at the...
Exploring the Power of Integration in e-commerce, with Dave Malda from Jitterbit 15.08.2023 43:48
Imagine a realm where data flows seamlessly, customer experience soars and merchants run efficient, profitable businesses. This isn't a utopia, but a reality when the power of integration in e-commerce is harnessed. Join us as we explore this fascinating world with our guest, Dave Malda from Jitterbit, who brings a wealth of 15 years of experience in the e-commerce and EDI space. He lays bare...
The Art of Harnessing Customer Reviews for e-commerce, with Charlotte Talesnick from Yotpo. 08.08.2023 36:42
Ever wondered how to make the most of customer reviews in your e-commerce strategy? Joined by our insightful guest, Charlotte Talesnick from Yotpo, we unpack the magic of review analytics and their transformative impact on e-commerce. In today's digital era, customer feedback is more than words - it's a compass guiding businesses towards improvement. As we continue our chat with Charlott...
Mastering Product Data Management, with Nicole Kiernan from Pimberly 01.08.2023 32:01
Ready to revolutionise your e-commerce business? Tune in as Nicole Kiernan from Pimberly takes us on a transformative journey of optimising your B2B tech stack. Nicole unravels how Pimberly’s bespoke implementations can maximise your tech stack's potential. She also sheds light on managing everyday business while integrating various systems for an enhanced customer experience. Nicole also sha...
Revolutionising Your E-commerce Business with AI: Tools, Tips, and Strategies 27.06.2023 16:53
Ready to revolutionise your e-commerce business using artificial intelligence? That's exactly what we're diving into in today's solo cast. Strap in as we explore how tools like Google's Bard and ChatGPT can be used strategically to supercharge your marketing strategy and boost sales. It's not all plug-and-play though - effective deployment of these tools demands a well-tho...
Unlocking Omnichannel growth for B2B merchants, with Matt Dornfeld from Feedonomics 19.06.2023 47:05
Join Luigi and Matt Dornfeld from Feedonomics in this engaging conversation with valuable insights on creating an effective omnichannel strategy for your brand. Matt shares his experience at BigCommerce and how their M&A strategy led to the acquisition of Feedonomics, why the platform plays such a crucial role for merchants and the importance of bridging the education gap for B2B merchants. Fr...
Unleashing your B2B ecommerce website with the new BigCommerce B2B Edition, with Lance Owide from BigCommerce 13.06.2023 49:55
Is your B2B e-commerce experience hitting the mark in today's digital-first world? Join us as we chat with Lance O-Wide, Director of B2B at BigCommerce, about the game-changing new B2B Edition and how it's revolutionizing the B2B e-commerce sector. The pandemic may have accelerated the shift towards digital-first buyers, but this change was bound to happen. Lance highlights the importanc...
Optimising inventory management and forecasting to improve financial strength, with Jill Liliedahl from Inventory Planner by Sage 06.06.2023 39:27
This is an episode not to be missed. What if there was a way you could accurately forecast what your customers are likely to want in the future so you only buy the stock you need? Luigi speaks with Jill Liliedahl from Inventory Planner by Sage, an inventory planning and forecasting tool that helps merchants optimise their stock procurement and provides reliable purchasing reporting. If you've...
Why every merchant should have a shipping strategy and give customers a choice of shipping methods, with Quentin Montalto from ShipperHQ 04.04.2023 48:16
When was the last time you reviewed your shipping strategy? That’s the question our guest, Quentin Montalto from ShipperHQ asks in this podcast episode. Luigi and Quentin discuss the critical role of shipping in the e-commerce journey and how ShipperHQ is transforming how businesses handle shipping rates, rules, and delivery options. If you want to differentiate yourself from competitors and offer...
Why BigCommerce B2B Edition is the platform of choice for fast-growing B2B merchants looking to offer an omnichannel experience to their customers, with Lance Owide from BigCommerce 28.03.2023 47:25
We were very excited to be joined on the podcast by BigCommerce’s General Manager of B2B, Lance Owide. If you’re a B2B company - with or without a website - you won’t want to miss this episode. Luigi and Lance talk about the nuances and complexities of launching and running a B2B ecommerce website, how B2B buyer expectations are shifting, and why - unlike in B2C ecommerce - there is continued grow...
The importance of backing up your ecommerce platform's data, with Jerry Meron from Rewind 21.03.2023 35:41
The importance of backing up your ecommerce platform's data, with Jerry Meron from Rewind On the latest episode of the BIG, commerce podcast, Luigi welcomes Jerry Meron, from data backup and recovery platform Rewind. Jerry and Luigi delve into the significance of backing up your SaaS ecommerce data, sharing valuable insights and tips for merchants to ensure they have a reliable backup system...
Why giving your B2B customers a true B2B payment experience will help you win, with Sean Last from Balance 14.03.2023 42:44
Never have we seen so much focus on B2B e-commerce. However, merchants often take for granted that the payments and checkout for B2B websites can be the same as those for B2C. Launched in 2020, Balance aims to reshape B2B payments so B2B buyers and B2B merchants can make and take orders with a dedicated B2B checkout and payment experience. Not only does Balance remove the need to process payments...
Connect your e-commerce stack and remove the complexity with the power of iPaaS, with Jim Herbert from Patchworks 07.03.2023 41:06
With ecommerce becoming increasingly complex and good data more important than ever, merchants need to ensure their ecommerce systems are talking to each other, and in this episode of the BIG, commerce Podcast, Luig is joined by ‘ecommerce veteran’ Jim Herbert from Patchworks. Patchworks is an iPaaS for - primarily but not exclusively - ecommerce merchants. iPaaS, or Integration Platform as a Serv...
Keeping on top of your pricing and healthy profit margins with Burc Tanir from Prisync 28.02.2023 42:43
If you're finding the task of keeping on top of your prices a challenge, Burc Tanir - CEO & Co-Founder of Prisync - is here to help. Prisync is a competitor price tracking and dynamic pricing software for merchants of all sizes in all verticals, and its customers include Suzuki, Bauhaus, Sony and Samsung, as well as hundreds of SMEs. Monitoring, benchmarking and managing product prices is...
Give your B2B customers the mobile experience they expect and deserve with Maarten Schuiling from JMango360 08.02.2023 44:54
JMango360 are one of the leaders in mobile app development and B2B solutions for merchants on BigCommerce and Adobe Commerce. Luigi and Maarten discuss the importance of creating a solid ecommerce experience for B2B customers at a time when B2B ecommerce adoption is growing at a rapid rate year on year. Discussion topics include: why it is imperative merchants offer their customers a convenient, i...
Season 3️⃣ Episode 6️⃣ - The importance of good product information and data management with Comestri 17.01.2023 38:59
Luigi is joined by Tom Franey and Rob from Comestri, a unified PIM and e-commerce technology company, and Calashock partner. During the episode, we cover why it is important to have up-to-date and correct product data, how to optimise product information for international market expansion, and how omnichannel retailers can ensure their brick-and-mortar stores don't let their customers down. C...
Season 3️⃣ Episode 5️⃣ - Why you should be considering PWAs for your ecommerce website with Styla Frontend 10.01.2023 38:29
Kicking off 2023 with Luigi is Philipp Rogge from Styla Frontend, a PWA-enabled headless frontend for BigCommerce merchants. Together they discuss the importance of optimising for mobile visitors, how page speed affects conversion rates, and what merchants can do to stay ahead of the competition. Podcast website Instagram Calashock Commerce website
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