The B2B Content Show

Episode 6 is here — and it’s a fun one. We sat down with B2B creator and LinkedIn ads expert Tim Davidson (aka the fruit-cutting legend) to talk all things LinkedIn, B2B content strategy, and LinkedIn advertising best practices. This episode covers: — What most marketers get wrong with LinkedIn ads — Why thought leadership ads might be your secret weapon — How to build a content engine that actual...

In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast. Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market. We also get into the current...

In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ‪Scott Leese‬. Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn. But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership. In t...

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused? In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B. Chapters: 0:00 - Intro  1:49 - What is B2B influencer marketing?  9:02 - Creating content on LinkedIn  12:34 - LinkedIn creator economy  15:21 - B2B influe...

What’s next for B2B content in 2025?  In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025. Chapters: 00:00 Welcome to the pod! 02:07 Prediction #1 Founders go full content creator mode 08:05 Prediction #2 Video isn’t a “nice to have” anymore 13:01 Prediction #3 In-person content takes off 17:22 Prediction #4 Collaborative c...

Hear the story how Ding Zheng & Jake Clare met and founded EventShark... At EventShark, we are a B2B video content agency that blends B2B sales expertise with B2C creator flair to revolutionize B2B marketing—traditionally seen as dull and inefficient—into a bold, engaging, and results-driven experience.  By infusing creativity and leveraging a deep understanding of go-to-market (GTM) strategie...