The B2B Content Show

How did Morgan J Ingram book 90 meetings at a single event? What's the most underrated sales channel nobody is talking about… and what does pickleball have to do with it? Morgan (and ourselves) think events are the last channel left. Email is cooked, LinkedIn DMs get buried, even between people who know each other. But most teams still treat an event like a booth to stand at. On the other han...

How should a B2B company hire a creator or influencer? Alexis Bertholf has 342K followers across LinkedIn, TikTok and Instagram. She came up as a Cisco solutions engineer supporting 50 to 60 customers, and she's now the first-ever Global Technical Evangelist at Megaport. Her argument: a paycheck does not buy a creator's audience. She's proof of it. Alexis has zero contractual obliga...

Demand gen didn't stop working. It got optimized until there was nothing left to optimize. Paid ads keep getting more expensive, AI search is absorbing the clicks that used to land on your site, and a decade of everyone optimizing the same channels left every company running the same plays. The channels B2B built its entire playbook on are the ones that got crowded first. We sat down with Mic...

LinkedIn and Meta take very different approaches to B2B advertising. Your company is looking to up their ad spend in 2026, and become more omni-channel. So, which one is worth your money? We sit down with Moby Hayat, founder of FireShow Media and a B2B advertising expert who’s helped clients add $1M-$5M in revenue multiple times through paid ads, to understand what 2026/2027 looks like for LinkedI...

Everyone tells you to post consistently, stay in your niche, and use AI to scale. Every “best practice” is really about optimizing. JC optimized one thing instead; Meaning it.  In this episode, Jake and Ding sit down with JC Pollard, sales leader at Gong with 55K+ followers on LinkedIn, to talk about why it's more important to be authentic than to optimize your content for analytics in search...

Standing out in B2B used to come down to having a louder campaign. But in 2026, when everyone can ship features and spin up content overnight with AI, it means the game is changing. The teams winning are competing on service, distribution, and how well they actually know their customers. We sat down with Jay Desai, Growth Lead at Navattic and a former solo marketer, go-to-market operator, and form...

If everyone has access to the same AI tools and can scale outreach faster than ever, how do you stand out from all the noise? We sat down with John Eitel, Chief Growth Officer of Orum and a 7x sales leader, to talk B2B sales, AI adoption, and why human connection is becoming the real competitive advantage. In this episode they get into: - Cold calling making a comeback - Running events that are pr...

Millennials have the trust and credibility but can't generate demand while Gen Zs have the audience but can't generate revenue from it. . And right now, neither of them knows how to bridge that gap. In this episode, Jake and Ding sit down with Jonny Rose, founder of The Story Club and video coach to 86 B2B founders across the UK and Europe, to talk about why millennials and Gen Zs are st...

Turns out B2B content CAN go viral ⚠️ In this episode, Tas Bober (founder of The Scroll Lab) & Tim Davidson (founder of B2B Rizz) from the Notorious B2B show join Jake Clare and Ding Zheng for Ep. 5 of the pod. They talk about what it takes to build an engaging B2B show, how to grow on LinkedIn, and get sponsors to fund the show without giving up creative control. They also get into: Notorious...

LinkedIn is changing… and what's next for the platform? How do you stay relevant? In this week's episode, we ditched the usual pod format and had an honest conversation on LinkedIn with Morgan J Ingram (194k followers on LinkedIn) and the AMP Social team to talk about the future of LinkedIn and where B2B livestreaming fits in. More in the episode: Why livestreaming builds credibility in...

62% of buyers stay with a worse solution and it has nothing to do with price. Drew Giovannoli joins Jake and Ding on Episode 3 to break down how buyers actually make decisions. He's the Chief Product Marketer at Buried Wins, a win-loss research agency where he's done 1,000+ buyer interviews helping B2B revenue teams understand why they're really losing winnable deals. In this episod...

If your content isn't reaching the right people, the content probably isn't the problem. You just skipped distribution in the planning stage.  In this episode, Jake and Ding sit down with Aditya Vempaty, VP of Marketing at MoEngage, who's been part of the teams that scaled Synthego and Amplitude's revenue and led marketing through Nutanix's IPO, to talk about why the best...

LinkedIn is changing, B2B content is getting more competitive, and most companies aren’t ready for what’s coming in 2026. In this first episode of The B2B Content Show , Jake and Ding break down what’s happening in B2B marketing , where content strategy is headed, and what companies should be doing right now to stay ahead on LinkedIn and B2B content. B2B content is evolving fast. Algorithms are sh...

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging and actually worth watching. In episode 24, we’re joined by Cliff Simon, a longtime GTM and RevOps leader who’s spent nearly two decades building and fixing revenue teams at fast-growing companies. Cliff has worked acro...

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and cust...

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 22, we sit down with Vin Matano (our first-ever podcast guest, now making his second appearance), Founder of Creatorbuzz, a B2B influencer marketing agency that's helped brands like Deman...

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 y...

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great cont...

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now. She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walk...

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective. B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan.  After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make...

Devin Reed knows B2B content because he’s lived it.  He’s a 2x Head of Content at billion-dollar startups (Gong, Clari) , where he scaled Gong’s brand and content from $20M → $200M ARR . He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus , and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content...

With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events.  But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates? We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success S...

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective. In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewh...

Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI? In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution.  They unpack the most over...

In episode 13 of the EventShark Podcast, we sit down with LinkedIn creator Aaron Morrissey, who’s done over 30 brand deals creating videos for B2B clients this past year with one goal in mind: make sure people remember you. We talk about why most B2B content is forgettable, importance of scripting, and what LinkedIn’s algorithm shift means for businesses & creators. You’ll also hear: - Why rea...