Jacquard
The Array.
The podcast for marketing, technology, and business leaders shaping the future of customer engagement in the AI era. Cutting through the hype, The Array explores the ideas, strategies, and real-world lessons driving meaningful business outcomes. From building AI-ready organisations and strengthening customer relationships to protecting brand identity, unlocking the value of data, and empowering creative teams, each episode features practical conversations with the leaders turning AI from experimentation into measurable impact. Learn more at www.jacquard.com
No dejes de visitar la web del podcast y apoyar a su creador: www.jacquard.com
Autor
Jacquard
Categoría
Web del podcast
Último episodio
29 de oct. de 2026
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Episodios
Why today’s marketing leaders can no longer stay in their lane 29.10.2026 26:34
Analyze your brand messaging for free at www.jacquard.com The marketing job hasn't just changed; it's expanded into something much bigger. In this episode of The Array by Jacquard, Toby Coulthard and Jasper Pye sit down with Kevin L. Miller, former CMO of The Fresh Market and Grocery Outlet, to explore the evolution of marketing leadership and what he calls “CMO 3.0.” Kevin shares why modern marke...
AI can scale your content. But can it protect your brand? 27.10.2026 30:39
Analyze your brand messaging for free at www.jacquard.com AI is changing how marketers create content, test campaigns, and scale creative production. But as producing more content becomes easier, how do brands protect the identity that makes them recognizable? In this episode of The Array by Jacquard, Toby and Jasper sit down with William Doornekamp, Global Marketing Manager at REV'IT! Sport Inter...
Can AI build brand love? Doug Zarkin on trust and growth 16.10.2026 28:56
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper speak with Doug Zarkin, CMO at Take 5, bestselling author, and TEDx speaker, about what it takes to build brands that earn customer trust and drive lasting growth. Across a career spanning Avon, Victoria's Secret PINK, Pearle Vision, and Take 5, Doug has learned that effective mar...
Can AI build brand love? Doug Zarkin on trust and growth 16.10.2026 28:56
Analyze your brand messaging for free at www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper speak with Doug Zarkin, CMO at Take 5, bestselling author, and TEDx speaker, about what it takes to build brands that earn customer trust and drive lasting growth. Across a career spanning Avon, Victoria's Secret PINK, Pearle Vision, and Take 5, Doug has learned that effective ma...
AI can build 200 campaigns. Should you use it all? 14.10.2026 41:51
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper chat with Rachel Kamel, Director of CRM at Zwift and a growth marketing leader with experience across B2B, gaming, entertainment, and fitness. Together, they explore what it really takes to keep customers engaged when marketers have more tools, more data, and increasingly powerful AI...
AI can build 200 campaigns. Should you use it all? 14.10.2026 41:51
Analyze your brand messaging for free at www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper chat with Rachel Kamel, Director of CRM at Zwift and a growth marketing leader with experience across B2B, gaming, entertainment, and fitness. Together, they explore what it really takes to keep customers engaged when marketers have more tools, more data, and increasingly powerful AI...
The CRM makeover your growth team needs 06.10.2026 35:02
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper chat with Marina Vogt, Head of CRM at loveholidays, to explore how CRM can evolve from a campaign-led function into a strategic driver of commercial growth. Drawing on her experience leading large-scale CRM transformation at loveholidays, Marina explains what it takes to build lifecy...
The CRM makeover your growth team needs 06.10.2026 35:02
Analyze your brand messaging for free at www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper chat with Marina Vogt, Head of CRM at loveholidays, to explore how CRM can evolve from a campaign-led function into a strategic driver of commercial growth. Drawing on her experience leading large-scale CRM transformation at loveholidays, Marina explains what it takes to build life...
What happens when every marketer has an AI team? 25.09.2026 31:09
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper chat with Ingrid Sierra, Brand & Marketing Director at Zego and a global marketing leader with more than 20 years of experience across fintech, insurtech, loyalty, telecom, and retail. Together, they explore what happens when marketing moves beyond rapid AI experimentation and sta...
What happens when every marketer has an AI team? 25.09.2026 31:09
Analyze your brand messaging for free at www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper chat with Ingrid Sierra, Brand & Marketing Director at Zego and a global marketing leader with more than 20 years of experience across fintech, insurtech, loyalty, telecom, and retail. Together, they explore what happens when marketing moves beyond rapid AI experimentation and st...
What should CMOs actually do with AI? 03.09.2026 42:37
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Kacy Roseberry, Senior Vice President of Marketing at Hornblower Group, to explore what it takes to connect brand, customer experience, technology, and commercial strategy in an increasingly AI-driven world. Drawing on more than two decades of experience across hospitali...
What should CMOs actually do with AI? 03.09.2026 42:37
Analyze your brand messaging for free at www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper sit down with Kacy Roseberry, Senior Vice President of Marketing at Hornblower Group, to explore what it takes to connect brand, customer experience, technology, and commercial strategy in an increasingly AI-driven world. Drawing on more than two decades of experience across hospital...
AI Isn’t the Strategy: How Marketing Leaders Can Turn Technology Into Growth 25.08.2026 28:22
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Victoria B. Lozano, former Chief Marketing Officer at Crayola, to explore what it really takes to turn marketing from a campaign function into a driver of enterprise-wide growth. Drawing on extensive leadership experience across Crayola, Cadbury, and The Clorox Company...
AI Isn’t the Strategy: How Marketing Leaders Can Turn Technology Into Growth 25.08.2026 28:22
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Victoria B. Lozano, former Chief Marketing Officer at Crayola, to explore what it really takes to turn marketing from a campaign function into a driver of enterprise-wide growth. Drawing on extensive leadership experience across Crayola, Cadbury, and The Clorox Company...
The human advantage: Why curiosity still beats algorithms in marketing 30.07.2026 34:42
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Nic Brandenberger, Chief Marketing Officer at Mammut Sports Group, to explore why the future of marketing depends on understanding people, rather than focusing entirely on data collection. Drawing on more than two decades of experience leading marketing at organization...
The human advantage: Why curiosity still beats algorithms in marketing 30.07.2026 34:42
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Nic Brandenberger, Chief Marketing Officer at Mammut Sports Group, to explore why the future of marketing depends on understanding people, rather than focusing entirely on data collection. Drawing on more than two decades of experience leading marketing at organization...
Why global brands need local intelligence to win across cultures 03.07.2026 37:03
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Katherine Melchior Ray, global marketing executive and lecturer at UC Berkeley Haas School of Business, to explore the challenges and opportunities of building brands across cultures in an increasingly AI-driven world. Drawing on more than 25 years of experience leadin...
Why global brands need local intelligence to win across cultures 03.07.2026 37:03
In this episode of The Array by Jacquard, Toby and Jasper sit down with Katherine Melchior Ray, global marketing executive and lecturer at UC Berkeley Haas School of Business, to explore the challenges and opportunities of building brands across cultures in an increasingly AI-driven world. Drawing on more than 25 years of experience leading marketing and brand strategy for global organizations inc...
The difference between being data-rich and insight-rich 23.06.2026 36:28
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Lynn Teo, globally experienced CMO, Chief Experience Officer, and digital transformation leader, to explore what truly separates modern marketing organizations from those simply adopting the latest tools. Drawing on nearly three decades of experience leading global mar...
The difference between being data-rich and insight-rich 23.06.2026 36:28
In this episode of The Array by Jacquard, Toby and Jasper sit down with Lynn Teo, globally experienced CMO, Chief Experience Officer, and digital transformation leader, to explore what truly separates modern marketing organizations from those simply adopting the latest tools. Drawing on nearly three decades of experience leading global marketing, customer experience, and digital transformation ini...
The riches are in the niches: Why brands must go deeper, not broader 16.06.2026 37:06
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Ariela Nerubay, Chief Brand Officer at Walker Advertising, to unpack why cultural fluency is rapidly becoming one of the most important competitive advantages in modern marketing. Drawing from decades of experience building culturally resonant brands across media, reta...
The riches are in the niches: Why brands must go deeper, not broader 16.06.2026 37:06
In this episode of The Array by Jacquard, Toby and Jasper sit down with Ariela Nerubay, Chief Brand Officer at Walker Advertising, to unpack why cultural fluency is rapidly becoming one of the most important competitive advantages in modern marketing. Drawing from decades of experience building culturally resonant brands across media, retail, and consumer products, Ariela explains why authentic co...
Why emotional connection matters more than product features 09.06.2026 38:06
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Sally Barton, Director of Marketing Growth Strategy at Mondelez International, to unpack how iconic consumer brands can navigate the growing tension between hyper-personalization and maintaining a consistent brand identity in an AI-driven world. Drawing on experience a...
Why emotional connection matters more than product features 09.06.2026 38:06
In this episode of The Array by Jacquard, Toby and Jasper sit down with Sally Barton, Director of Marketing Growth Strategy at Mondelez International, to unpack how iconic consumer brands can navigate the growing tension between hyper-personalization and maintaining a consistent brand identity in an AI-driven world. Drawing on experience across categories ranging from chocolate and snacks to skinc...
How to escape the AI experimentation trap 03.06.2026 44:16
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Scott Brinker, widely recognized as the “godfather of MarTech,” to explore the realities of AI adoption in marketing and why most organizations are still far from production-ready AI systems. Drawing from insights in his MarTech for 2026 report, Scott explains why AI s...
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