The Array.

In this episode of The Array by Jacquard, Toby and Jasper sit down with Katherine Melchior Ray, global marketing executive and lecturer at UC Berkeley Haas School of Business, to explore the challenges and opportunities of building brands across cultures in an increasingly AI-driven world. Drawing on more than 25 years of experience leading marketing and brand strategy for global organizations inc...

In this episode of The Array by Jacquard, Toby and Jasper sit down with Lynn Teo, globally experienced CMO, Chief Experience Officer, and digital transformation leader, to explore what truly separates modern marketing organizations from those simply adopting the latest tools. Drawing on nearly three decades of experience leading global marketing, customer experience, and digital transformation ini...

In this episode of The Array by Jacquard, Toby and Jasper sit down with Ariela Nerubay, Chief Brand Officer at Walker Advertising, to unpack why cultural fluency is rapidly becoming one of the most important competitive advantages in modern marketing. Drawing from decades of experience building culturally resonant brands across media, retail, and consumer products, Ariela explains why authentic co...

In this episode of The Array by Jacquard, Toby and Jasper sit down with Sally Barton, Director of Marketing Growth Strategy at Mondelez International, to unpack how iconic consumer brands can navigate the growing tension between hyper-personalization and maintaining a consistent brand identity in an AI-driven world. Drawing on experience across categories ranging from chocolate and snacks to skinc...

In this episode of The Array by Jacquard, Toby and Jasper sit down with Scott Brinker, widely recognized as the “godfather of MarTech,” to explore the realities of AI adoption in marketing and why most organizations are still far from production-ready AI systems. Drawing from insights in his MarTech for 2026 report, Scott explains why AI success starts long before deploying models or tools. Withou...

In this episode of The Array by Jacquard, Toby and Jasper sit down with Rustom Dastoor, EVP, Head of Marketing Communications for the Americas at Mastercard, to discuss how AI is reshaping enterprise marketing, customer relationships, and competitive strategy. Rustom argues that most companies are thinking too small about AI. While many organizations focus on cost reduction and productivity gains,...

In this episode of The Array by Jacquard, Toby and Jasper sit down with Brian Best, Head of Group (xLOB CRM) at Samsung, to unpack how enterprise organizations are evolving from persona-based journeys to true one-to-one personalization in an AI-driven world. They explore why data unification remains the biggest barrier to personalization at scale, and how fragmented systems prevent marketers from...

What if the biggest missed opportunity in marketing isn’t what you send but what you shouldn’t send at all? In this episode of The Array by Jacquard, Toby and Jasper sit down with George Khachatryan, Head of AI Decisioning at Braze, to explore how reinforcement learning and AI agents are transforming marketing from static, segment-based campaigns into dynamic systems that make real-time, one-to-on...

Grace Cowlard, creative director and former global brand lead at Adidas, reflects on the rise of AI in marketing—and why it’s led to a growing wave of sameness across brand messaging. But all isn’t lost. Grace shares how emotional intelligence, brand-specific wordbanks, and human nuance are the keys to standing out in an AI-saturated world. Get exclusive insights not shared in episode #008 with th...

“It’s not about if we use AI—it’s about how. ” “AI should be your accelerator, not your replacement.” “Creativity isn’t getting lost. It’s getting freed up.” Grace Cowlard—Creative Director (formerly of Adidas)—joins The Array to talk about using AI to amplify human creativity, not replace it. Drawing from her experience across fashion, lifestyle, and sustainable brands, Grace offers an honest and...

“I'm starting to believe [AGI] will be possible within the next 5 to 10 years.” Dr. Neil Yager, Chief Data Scientist of Jacquard , charts his journey from AGI skepticism (“This is not a technology that we’ll see in my lifetime, if ever.”) to optimism – before offering his thoughts on what’s required to achieve it, what exactly it is, and what it could mean for our world. Get exclusive insights not...

“Don't spam people. Don't over-optimise and send clickbaity stuff.” “You need to be working with technologies that allow you to tailor [content] to yourself, to your own brand voice, to your own image.” “It’s just: who's going to find out how to do that?” Dr. Neil Yager, Chief Data Scientist of Jacquard , joins The Array to offer “a brief history of time as it relates to AI” – mapping the mileston...

“People actually suck at repetitive tasks.” Warrick Godfrey, Founding Partner of Fuse.cx , looks to the future of marketing and sees transformed team structures – where creatives spend their time “focusing on inventing new stuff and new ways of solving problems” and AI tools take care of repetition and amplification. Get exclusive insights not shared in episode #005 with this 3-minute bonus episod...

“Who's opening those emails anymore?” “Customers are tired.” “You've got these cool tools. Let's use them better.” Warrick Godfrey, Founding Partner of Fuse.cx , arrives to help us kick off season 2 of The Array – with his honest take on the state of customer engagement. (Spoiler: most brands are coasting on old tactics and need to do better. Fortunately, better is within reach.) Get Warrick’s gen...

How are you planning to bring your brand (and creatives) on the AI journey? Learn how with an inspiring 6-minute investment. Lucy Colback, Tech Writer for The Financial Times, leads the conversation in the final recap episode of season 1 – getting the answers that enterprise brands need to earn creative buy-in and grow more rewarding customer connections. Watch or listen now to “Start with the pro...

“This is not a cost-cutting exercise, people. This is a revenue-generating exercise.” Lucy Colback, Tech Writer for The Financial Times , switches things up for the final episode of season 1, taking over The Array to ask some tough questions – on behalf of the companies and creatives trying to find the right way forward with AI. Hosts Toby Coulthard, CPO, Jacquard , and Jasper Pye, CTO, Jacquard ,...

Watch the 5-minute recap of our conversation to learn how enterprise brands and creatives can get lasting value from AI technologies. Daniel Head, CEO, Jacquard , joins The Array to explain how the right brand guardrails can help marketers bring their new machinery into compliance, increase performance without creating clickbait, and enable greater human creativity. Watch or listen now to begin “T...

Automation has “always been about amplifying human ingenuity and creativity.” “Technological development is not going to stop and wait for anyone.” “You have to dive in and have a go.” Daniel Head, CEO, Jacquard , joins The Array to discuss how AI technologies can help experimentation-minded enterprise brands to: Put the best of human creativity into production at scale (11:30) Reach more customer...

Catch up with our 5-minute recap to learn how marketers can increase relevance and performance of their brand messaging through AI experimentation. Jay Pattisall, VP and Principal Analyst at Forrester , joins The Array to discuss why generative AI should have a permanent place in the marketing toolkit. This is essential listening for do-more-with-less marketers looking to bring greater efficiency...

“Is the value of AI to brands too much to ignore?” “Will there always be a place for human creativity?” “What's your advice to people who are cautious about AI adoption?” Jay Pattisall, VP and Principal Analyst at Forrester , joins hosts Toby Coulthard and Jasper Pye to share expert guidance into how enterprise marketers can: Build the right combination of people and AI platform into the creative...

Short on time? Get expert perspective on personalisation and key takeaways – with our swift 10-minute recap of episode one.  Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins “The Array” to explore the differences between implicit and explicit personalisation, the right way to use customer data, and how brands can leverage technology to better connect with individual customers and driv...

“Who’s doing personalisation well?” “What are the right success metrics?” “You’re winning clicks, but at what cost?” Scott Zalaznik, Digital Advisor & ex-CDO of adidas , joins hosts Toby Coulthard and Jasper Pye on the first episode of “The Array” to offer clear, actionable insights into: Implicit vs. explicit personalisation (5:04) Scalable content production (10:56) The incentivisation of KP...

“The Array” is the new weekly podcast dedicated to delivering AI clarity to the marketing community. Hosts Toby Coulthard and Jasper Pye connect with informed and inspiring guests to get the kind of fresh perspectives and actionable insights that enterprise marketers can use to better navigate change, make the most of new opportunities, and resonate with customers everywhere. Join us for season on...