The 98%

Should you build SMS into your product—or buy it? For SaaS leaders, product teams, and founders, adding SMS can drive higher engagement, stronger retention, larger deal sizes, and even create a new usage-based revenue stream. But building messaging infrastructure is often far more complex than it appears. In this episode, TextUs CEO Martin Payne joins Andrew Davis to break down the real costs of b...

If you’ve ever thought about using SMS but hesitated because of compliance—you’re not alone. For many teams, it’s the biggest blocker: “What if we do it wrong?” “What if we get flagged or shut down?” In this episode, Andrew sits down with TextUs CEO Martin Payne to unpack what SMS compliance actually means and what’s been misunderstood. They break down what really gets messages blocked, what carri...

Your funnel isn’t broken. It’s leaking momentum at every stage. If 70–85% of leads never convert and 65% of pipeline ends in no-decision, the problem isn’t demand. It’s engagement. In this episode, we’ll show you where SMS actually fits in a modern SaaS sales workflow—and how it accelerates deals without turning into spam. Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/ TextUs.com

Should you gate this? The gated vs ungated debate isn’t new. But the way buyers engage with content in 2025 has changed everything. This is a candid conversation about how content actually influences pipeline, why newsletters are quietly winning, and why personality may be the only thing AI can’t replicate. In this episode of The 98% Podcast , Andrew Davis sits down with B2B marketing strategist a...

Most teams know SMS works. What they don’t always know is why or how well . In this episode, Andrew sits down with Acacia to dig into the real value behind SMS analytics — what to track, what to ignore, and how data can actually drive smarter, more human communication. We’ll talk about how Performance SMS isn’t just about sending messages — it’s about understanding the story behind every send . Ex...