The 6o Second Seminar - LinkedIn and Marketing Insights from Angus Grady

What do you do in August to make surexSrptember, October, November and December are good?

All things LinkedIn in terms of how the platform works and how to best use it to generate leads, sales and profits.

Sales is simple right? How to get from gaining a prospects Attention to converting that to buying. LinkedIn is a great tool for the A2B process.

When did you last look at search appearances and the job titles you were found for? Last week? Last month? Last Year? Never...

Personalisation is the way forward in marketing in my view Delivering value, building relationships are of course crucial in customer and business development. I think too much time is spent within the borders of LinkedIn which is becoming very crowded and noisy. Link the platform into other mechanisms to grow your business. Most business owners I get to speak to are LinkedIn visitors not resident...

I think KPI's waste time and slow down business growth. Why? Far too much time worrying about metrics not enough time spent Keeping Prospects Interested in the solution on offer to solve their problem.

Each of these plays a vital role

What do you do with your LinkesIn recommendations? Hope someone will see them or actively use them in your marketing?

Company pages are not all the rage but are very useful. Think of them as silent SEO agents working in the background. Always happy to help with these, do get in touch.

LinkedIn Anakytics, a very useful barometer on how your profile is being seen by users on the platform.

Many a company will be an SME, the description above. They get in their own way by not using the tools they have effectively. Have you sabotaged your sales efforts?

Marketing reviews in September 2023

How many of your thousands of connections do you talk to? Is the Dunbar number a good way to calibrate your marketing?

My marketing for next year is well under way. It's my last year and I want to make it a cracker. New sectors to establish connections in and new services to dolve their problems. Have you thought about next year?

This new feature on LinkedIn Company pages is an interesting addition. Personally convonce Pages will be playing a bigger part in 2024 and this is the start of the process.

There has been so much discussion around the WHY of being in business and not so much about the WHO. This is about the right customers and offerings as much as the WHY of your business.

Big changes this month across all platforms. LinkedIn announces what will fly and what will die. Knowledge beats personal. Will Twitter have the X Factor or will Threads weave a way into marketing campaigns?

Practical sound bites on what's new, how to get your strategy focused and what not to do.

How many home feeds do you have? 3 at least so keep checking them.

Why do business owners rarely use LinkedIn with the telephone ☎️? A powerful combination in your sales armoury. Need help then do get in touch, he'll, call me, 07708 343341

How best to use LinkedIn to generate sales in 2023.

How to save a post on LinkedIn.

Marketing, LinkedIn, social media, old school approaches are all important. We get list in one element and forget the others. Maybe we need to have a blend so that we amplify our value without broadcasting our services

Chats with people I know, love and respect and sometimes with people I bump into on my walks and Networking. Conversations matter and a few words can spark longer chats. You never know where things will lead.