The 401k Playbook

If you've seen the 401k headlines recently, you know that the 401k industry is noisy right now. It feels like new legislation comes out daily, along with a million new tools and options that 401k plan sponsors have to choose from. Plan sponsors are overwhelmed with all of the "information." They don't know what they need to be addressing or when they need to be addressing. They also don't know who...

This episode dives into the question I get more than any other: How do you grow a 401(k) business? If you're entering the space or trying to get better at it, you've probably heard a lot of noise. Scripts, shortcuts, and promises that sound too good to be true. I'm not here for that. I'm sharing what actually works, where most advisors go wrong, and what you need to have in place before you worry...

It can be extremely difficult to grow your 401k book of business. Every advisor knows what it feels like to spend hours cold calling and cold emailing only to have nothing to show for it. The dream for every advisor, in 401ks or otherwise, is to grow their business by getting referrals. But how do you get referrals? Do you need a system? Do you need to ask for them? In this episode, Grant talks ab...

Going to conferences can be fun, but they can also be expensive and a waste of time. Why bother spending the money and taking time away from work and family to go listen to people talk on a stage? These are good questions, and today, we'll discuss why conferences can be an important part of your journey. If you are intentional about the conferences you attend and clear about your objectives, atten...

As advisors (or TPA's, recordkeepers, wholesalers) we are always looking for ways to grow. We focus on prospecting and marketing techniques, which although not bad, aren't enough. Whether you are a solo advisor or lead a team of 50, your focus needs to be on scaling your business. You can grow a business and run yourself into the ground. Or you can scale a business and become profitable and effici...

As a 401k advisor, we are taught to sell, and there is nothing wrong with that. But how do we gain the technical knowledge we need to grow our 401k business and take care of our clients? There aren't many ways. In this episode, I discuss how you can increase your technical knowlege in several ways. I also discuss the best way, in my opinion, that is rarely talked about. If you enjoy this podcast,...

I just got back from the annual NAPA 401k Summit. It was a great conference as it is every year. Why should you go to conferences? What should you expect to get out of them? What are your expectations and how do you approach them? In this episode I talk about the conference itself, what it is and what it isn't, why I attend conferences and how I think you should approach them. I hope you enjoy. If...

If you want to be a good 401k advisor, you have to know what you are doing. 401ks are some of the most complex financial instruments that exist. You want your clients to think of you as a trusted resource who can connect them with the information they need to make decisions for the benefit of them and their employees. But how do you go about doing that? In this episode, I give you 5 ways that you...