That Amazon Ads Podcast

Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit. In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity. 🏆 Stuck wondering why your bids jump but conversions don't? You're not alone. Brett dives deep into...

Ready to nail your Amazon Business Placements Overview & Strategy ? In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast. Click play and learn the placements tweak most sellers ignore. If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots. We break down what...

Amazon is quietly sending Sponsored Products ads to other websites. These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console. Every campaign starts in "Maximize Reach", so you end up paying for clicks you can't track—and you can't fix it in bulk unless you use a tool like AdLabs. Off-site spend that us...

Amazon PPC management demands a seamless blend of science and art : formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS. Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—an...

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBA Amazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!🚀 In this episode of That Amazon Ads Podcast, the brand-new Advanced SQP Dashboard that auto-downloads weekly reports, back-fills 18 months of data, and pre-calculates the KPIs you actually need. 🔍You'll learn how to: •...

We take it back... Maybe AI images are better than we thought? 🤖 ✨ This episode dives into the newest wave of AI product images —showing how ChatGPT 4.5, Grok and other AI image generators for eCommerce can overhaul Amazon listings in minutes. See real tests on a pre-workout can🥤, a kids' balance bike 🚲, and a tricky camping hammock🏕️ to spot where AI nails lighting, angles, and on-label text—...

Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful. Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E. They stress that effective lifestyle creatives must place the item...

🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your Money In this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype around auto campaigns, broad match, and brand defense, we’re setting the record straight with real data, rea...

In this episode of That Amazon Ads Podcast, we break down why rule-based automation often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales. You'll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward smarter, formula-based bidding using revenue per click (RPC). We cover:✅Why the “increase/decrease by X%...

📉How to fix Death by 1,000 Cuts on Amazon PPC [Ultimate Strategy to Stop Wasting Ad Spend] Are you bleeding ad spend on Amazon PPC with nothing to show for it? You might be suffering from "death by a thousand cuts." —a slow and silent killer in your Amazon Ad Campaigns. In this episode of That Amazon Ads Podcast, we break down exactly what this problem is, how to identify it in your ad reports, a...

📊In this data-driven episode, we break down Amazon PPC Benchamarks & Statistics (Average Conversion Rate, Average ACOS, and More) using insights from over 1,000 U.S. -based Amazon brands connected through Adlabs. If you're selling on Amazon and want to know how your campaigns stack up against competitors, this is the goldmine of performance data you've been waiting for. You'll dis...

#thatamazonadspodcast #amazonppc #amazonads 💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match and exact match. Are you spending your Amazon PPC budget the right way? In this episode of...

Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix? 🚀 Want to maximize your Amazon Ads ROI? Stephen Noch and Andrew Bailiff break down the ultimate Amazon PPC budget allocation strategy! Learn how to split your ad spend between Sponsored Products, Sponsored Brands and Sponsored Display for the best results. Discover why 80-90% of your b...

#thatamazonadspodcast #amazonppc #amazonads #amazonadvertising #amazonpathtopurchasereport 📊 Discover the new Amazon Path-to-Purchase Report ! Stephen & Andrew break down how to analyze customer journeys and ad effectiveness on Amazon PPC. Watch the episode on Youtube. 🚨 New! Amazon Path-To-Purchase Reports | That Amazon Ads Podcast Episode 87 In this episode of That Amazon Ads Podcast, Step...

Episode 86 - How Often Should You Harvest Or Negate Keywords On Amazon PPC? In this episode of That Amazon Ads Podcast, Andrew and Stephen dive into the optimal frequency for keyword harvesting and negation of Amazon PPC campaigns. They explain that new campaigns should update keywords weekly, mature campaigns monthly, and very mature campaigns (over a year old) only need tweaks once per quarter....

Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon . In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components. Discover the 3 key ranking factors - relevancy, visi...

#thatamazonadspodcast #amazonppc #amazonads ⁠ Should you prefer the video version, catch us on YouTube. Get your FREE Amazon PPC Bid Optimizer. Join your FREE Discord Community of Amazon PPC professionals. SIGN UP for That Amazon Ads Masterclass. Get your FREE Amazon PPC Audit. ==================================== Episode 84 - 🔥You're Doing NEGATIVE KEYWORDS WRONG! 🔥 🔎Struggling with Amazon...

#thatamazonadspodcast #amazonppc #amazonads Should you prefer the video version, catch us on YouTube. ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- 🚨 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐢𝐬 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞! | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🚨 Are you making this critical k...

#thatamazonadspodcast #amazonppc #amazonads Prefer to watch than listen? Click here. How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends". Get your FREE Amazon PPC bid optimizer Join your FREE Discord Community of Amazon PPC managers Sign up for That Amazon Ads Masterclass. Get your FREE Amazon PPC Audit How M...

#thatamazonadspodcast #amazonads #amazonppc Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming. Get your free Amazon PPC bid optimizer: https://adlabs.app Join your FREE Discord community of Amazon PPC Managers : https://discord.com/invite/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsm...

Mastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools, including the ability to give sponsored ads a bid boost using custom audiences, are set to transform th...

#thatamazonadspodcast #amazonppc #amazonads Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer : Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS ==========...

Discover the ultimate Amazon productivity tool! Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers. Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for...

Can you grow an Amazon brand to $1 million in a year? Andrew & Stephen share the challenges of scaling Insaltd and how they’re optimizing for success. How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations This week, Andrew and Stephen continue their journey of growing the electrolyte brand Insaltd on Amazon, sharing the challenges they’ve faced along the way. They discu...