That Amazon Ads Podcast

That Amazon Ads Podcast Episode 125. The 5 ways to use Claude for Amazon PPC in 2026 are here, and one workflow alone saves 80 hours every single week. Stephen and Andrew are back on That Amazon Ads Podcast with a live Claude + AdLabs MCP demo that builds a full Amazon PPC performance report while they talk. Think Amazon PPC automation is just hype? Watch Claude handle keyword harvesting, product...

Want to know how to grow sales in the top 10 Amazon categories? In this episode of That Amazon Ads Podcast, we break down the exact Amazon PPC strategies, KPIs, and metrics that actually matter for each niche. Most sellers are applying a one-size-fits-all Amazon PPC approach and misreading their performance data completely. We cover LTV for supplements, return rate-adjusted ACoS for apparel, Q4 sh...

Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget. In this episode of That Amazon Ads Podcast , Stephen, Andrew and Carly break down the 5 category traits to determine your Amazon Ads strategy for any vertical you sell in. From contribution margin and customer LTV, to consideration windows, AOV, and brand loyalty — every category...

Why your sales are declining on Amazon isn't a mystery - it's a product lifecycle, and every seller hits it. Your Amazon PPC is optimized, your listings are solid, but sales keep dropping. What gives? In this episode of That Amazon Ads Podcast, we break down the product lifecycle stages every Amazon product goes through: launch, growth, maturity, and inevitable decline. We. reveal why even...

Hard to Swallow Pills: PPC Can't Grow Your Sales. Do you think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept. After perfecting your campaigns, what's the secret Amazon PPC strategy to keep doubling sales? There isn't one. Once your campaigns transition from inefficient to efficient, PPC...

How to Build an Amazon Reporting Dashboard in 2026? Here's the Amazon PPC reporting system that kills "5-10 hours a week" reports. On That Amazon Ads Podcast, Stephen and Andrew show what Amazon PPC clients actually need: overview trends, product drill-downs, and strategy splits (brand vs non-brand, ranking, initiatives). You'll see drag-and-drop widgets, entity-level filtering,...

Should You Use Amazon's Suggested Bids in Amazon PPC , or are they just a trap to spike your CPC and ACOS? In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated, and when you should ignore them. You'll see how a $0.75 bid can still turn into $3 - 4 clicks, how max potential CPC works, and how to build a safer Amazon PPC bidding...

Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day. In this episode, we walk through Amazon PPC . From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks, you'll see exactly which tasks matter and how often to run them. You'll learn why obsessing...

How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance. In this That Amazon Ads Podcast episode , we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken. Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR b...

How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast . If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales. Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts. You'll see why sorting...

Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale. We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance. Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC. Inside...

Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money! In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account. If you're in the US and someone pitched you $30K in "Wasted Spend" on Amazon PPC , listen to this before you say yes. Stephen and Andrew unpack the zero-sales search-term filter, last-click...

Amazon PPC for Managing Really Big Accounts doesn't have to be chaos. In this episode we unpack Managing Really Big Accounts in Amazon PPC so you know when to go granular and when to aggregate for real ROI. Learn the hybrid playbook: build full five-campaign stacks for the hero SKUs, consolidate Tier 2 products by parent ASIN, and use catch-all autos to lightly cover the long tail without drow...

How Long Should You Wait After Optimizing Until You Optimize Again? This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context. We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts direction, why attribution makes fresh ACoS look high, and when micro vs macro bid changes make sense. You&#...

The 2x Half Back Method is the quick tip that can instantly level up your Amazon PPC . In Episode 111 , you learn how to use the 2x Half Back Method to break algorithm inertia and either jump visibility or drop ACOS fast. Listen to hear a simple move from flight school that you can use today. Here is the play: choose your target change, adjust by two times, monitor for 24-48 hours, then roll back...

Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers. In this Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers, you see what drives your sales and stop guessing. Watch the step by step walkthrough that takes you from access to action. Learn AMC SQL basics, use case templates, and a five year lookback to map the path to purchase. Extend Time to Conversion insights...

Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie. Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped! We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency. See how bids, CPCs,...

N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords? If you're struggling to lower ACOS or control wasted spend, this episode is for you! Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results. Stephen and Andrew break down N-grams, f...

#whyplacementacosdoesntmatter #amazonppc #amazonads Why Placement ACoS Doesn't Matter on Amazon PPC? This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC. If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC. We break down why keyword bids...

5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing. If " 5 Steps to Auditing your DSP Account " doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash. Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency...

#3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppc You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance , and it is costing you sales! In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting. If you rely on sales trends, pause campaigns at random, or use "day budgeting," you're riskin...

#amazonppc #bidoptimization #macrovsmicrobids Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads , emphasizing the need to use the right time frames for each approach. Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to qui...

#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC Unlock the truth behind Amazon PPC and the burning question: " Can you bid against yourself on Amazon PPC ?" In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns. They reveal insider insight...

Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner. In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn: Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards. How to is...

Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs? In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling fan—to see whether AI can finally keep up with the fast-moving world of Amazon PPC. We upgraded to t...