Target Snarket

They’re baaaaaack! Kaleigh and Abhainn have been left to their own devices again in this week’s episode. Abhainn uses their immense creativity to come up with a game called “Abhainn Asks Kaleigh Questions,” wherein Kaleigh addresses our fans’ burning questions, concerns, and myths around social media, algorithms, and all things digital marketing! Learn why Mad Men-style advertisers could not exis...

On 4/20, the *highest* of holy days for many (ahem), Danielle and Kaleigh meet up with Ricardo Baca, founder of Grasslands, a journalism-minded agency for cannabis companies. Ricardo and his work have been featured in Rolling Stone, Forbes, The Colbert Report, NPR’s All Things Considered, the TEDx and SXSW stages, and he was named one of Fortune’s “7 Most Powerful People in America’s Marijuana Ind...

“IT’S JUST A PRANK BRAH!” Danielle Webster is back with us as we close out our Keeping Kids Safe Online series with part 2, where we discuss instances of children *being* the content. Whether its family vlogs, child influencers, or children OF influencers, we dive into the importance of affirmative consent for adding to your child’s digital footprint. Danielle presents some digital horror stories...

The BROAD squad is joined by Prairie Public Radio journalist extraordinaire Danielle Webster in a panel discussion on the pitfalls and perils that face our kids when navigating the digital world. As a member of the mythical species called “parents,” Danielle chats with us about her observations on the effects of an always-on digital news cycle, the challenges of raising a child who is a digital na...

BROAD Mommy has left the kiddos to play - on this week’s episode, Kaleigh and Abhainn have taken the reins! In their first solo mission, Kaleigh walks through details on how TikTok became the target of the US Government. Our gruesome twosome dives into the history of the clock app, discusses what other countries have jumped on the BAN-wagon, and what data is the business ACTUALLY collecting. In ad...

We all know about the unnecessary gendering of certain products: BIC pens with flowers on the packaging (indicating pens for...girls?), DUDE Wipes made for....men's butts?, the pink tax, etc. But one area where unnecessary gendering can actually be dangerous is in the medication we consume - and yet, it's happening all over advertising in a big way. There's a difference between marketing a medicat...

It seems like every week someone pronounces a marketing tool, technique, or platform as DEAD TO US ALL. This week, Kaleigh, Abhainn, and Danielle take a journey through the marketing cemetery to discuss who’s alive and well, who’s makin’ like Jesus and coming back from the dead, and who should maaaybe stay 6 feet under. On top of that, you’ll find out which BROAD is obsessed with newsletters, who...

When you do a Google search for the best places to eat nearby, for a brownie recipe, or even to find that elusive Mean Girls quote to prove your pop culture relevance to all your friends, do you pick the first result? The second? How far down the Google search rabbit hole do you go? In this week’s episode, we welcome Amir Alsayegh, Head of SEO at Acadaca , to talk about why the “top result” is not...

The BROADs are back together this week to discuss diversity and representation (or lack thereof) in advertising both on screen and in the pitch room. Who green-lights the cringe ads that miss the mark? Who was in the room - and is having a diverse room enough to avoid ads that miss the mark? Are the people who need to speak up confident enough to speak up without fear of repercussion? Additionally...

This week, Danielle sits down with Dave Flomberg, Director of Content at Modus Persona, contributor to Yellow Scene Magazine, and Antisemitism Columnist for the Colorado Times Recorder, to discuss the state of news media in 2023 and what consumers, business owners, and publishers can all do together to fix the problems facing journalism in the future. Highlights include: The unexpected killer of n...

If you’ve always wanted a BA in Psychology or an MBA, this episode is for you. In part 2 of our “The Humanity of Business” episode, Danielle, Kaleigh, and Abhainn discuss telepressure and flooding, participation trophies, and being your coworkers’ Calendar Daddy. Listen all the way to the end to find out which BROAD had animal control called on them while at work, who got caught talkin’ smack whil...

Is what you’re doing sustainable? Is it humane? Is it ethical? Is it responsible? (*Danielle has now officially coined this ‘SHER!’) Repeating buzzwords is great, but what does it all mean? Danielle, Kaleigh, and Abhainn discuss the complexities of humanity in the workplace, both with your audience and team.

Welcome back for Episode 2! The BROAD Digital crew does a deep dive analysis on the viral J&B Whiskey ad. It was branded as "a Christmas carol of acceptance for all." But is it actually heartwarming or was it just performative?

In the very first episode of Target Snarket, Danielle makes up a game to get Kaleigh and Abhainn to agree to a launch party. Some topics include Twitter, DEI, Super Bowl advertising, quiet quitting, unlimited PTO and more! Plus, the crew shares what they'd like to see more and less of in 2023. Other highlights: Abhainn awards 100 yikes and Kaleigh learns the meaning of the word “squick.”

A little preview of what to expect on Target Snarket, dropping February 14th.