Target Snarket

We thought we’d close out our season with a light and breezy topic, but that didn’t feel authentic at all so instead we’re discussing the dark and stormy dynamics of multilevel marketing (MLM). Adding to our personal MLM experiences, we were honored to be joined by former Boss Babe Royal Topaz Queen herself, Emily Lynn Paulson, who is the author of “Hey, Hun: Sales, Sisterhood, Supremacy, and the...

This week, Abhainn and Danielle explore a topic that's central not only to their marketing strategy consultations but also to their personal lives: awareness. Whether it's for a social media awareness campaign or championing a meaningful cause, recent years have witnessed a significant shift in how we perceive and prioritize awareness.  Tune in to hear Abhainn once again face some friendly scrutin...

Beyond the familiar horrors of the workplace - bad bosses, annoying co-workers and demanding deadlines with no end in sight - some people have unsettling experiences in the office that cannot be explained by Earthly logic. Years later, even after they’ve left their jobs, they still remember the offices that haunted them during long, lonely shifts. This week, Kaleigh and Abhainn regale the spooky t...

This week, your favorite trio of co-hosts embark on another journey into the strange and bewildering world of modern work culture, this time alongside the incomparable Dr. Han Ren (she/they). Dr. Ren is a licensed clinical and school psychologist, consultant, speaker and educator whose work is deeply rooted in liberation and anti-oppressive ideals, practicing from a justice-oriented, interpersonal...

For years, Google has always stated it is the preferred search engine of users because they just provide a better service to users. Unfortunately for the tech behemoth, lawsuits varying from civil suits, class-action lawsuits, to a new case with the DOJ - is it just luck of a good product that has helped Google keep a global search engine market share was at 91.88%? This week on Target Snarket, Da...

This week, Abhainn and Danielle take a peek into the gig economy - corporations like Uber, Lyft, DoorDash, Instacart - all of the major players that popped up over the last decade to make our lives easier and our pockets lighter. They chat about how these companies have historically been ethically ambiguous AND wholly unprofitable, begging the question - where is the gig economy heading, and how c...

It’s time to think of the holidays, Charlie Brown! Yes, we’re aware of how early it is but this week Abhainn and Kaleigh are kicking off the holiday season by reminding business owners and marketing teams that it’s better to be prepped and blessed than rushed and stressed. We share our top tips to getting your business through the 2023 season whether you’re looking for sales for the holidays or re...

There was a lot of talk in the last few weeks about the climate’s cosmic retribution on the attendees of 2023 Burning Man. This story has everything - Diplo riding in dune buggies to escape the inches of mud and water that descended on the desert, a good dose of “I told ya so” from climate protesters, and commentary that went viral through the vast stretches of the internet, causing some deep (and...

You can’t open up LinkedIn without seeing a half dozen posts from folks who are truly down on their luck - they lost their job a few months back, unemployment insurance is about to run out, they don’t have healthcare, they may get removed from their homes. It’s enough to recall the gutting feelings surrounding the 2008 crash and the years of unemployment struggle that followed. But what have we le...

The way algorithms work is shrouded in secrecy as proprietary information, and is a veritable black box that may never see the cold light of day. But the algorithms wield immense influence, often holding the key to a brand or content creator’s reach and impact in the digital realm. The algorithms are far from static, perpetually adapting to maintain our interest. One of the most potent strategies...

Some time has passed since our launch party and, of course, changes have happened in the marketing and business world, so it’s high time you heard our opinions (as if there was ever any doubt). That’s right ladies, theydies, and gentlemen: It’s another round of Calienté Commentary (even though Danielle hates that name)! This week, Danielle, Kaleigh, and Abhainn are feeling quite a bit of side-eye...

When you're a member of a marginalized community, it can be an intricate dance to engage within a capitalist framework. Capitalism is intentionally constructed with competition in mind - there are meant to be both winners and losers - and unfortunately, the losers are often those of us at intersecting minority identities. While we dream of higher salaries or better profit margins in order to live...

Notice an increase in commercials referencing your favorite TV shows and movies of yesteryear? Wonder why Grimace was released from the brand mascot vault for a month of feral TikToks? This week, Abhainn and Kaleigh takeover the podcast to talk about nostalgia marketing and the tactic utilized by businesses across industries to increase sales by tapping into the ‘warm & fuzzy’ feeling.  So why...

The last 10 years have been marked by the “hustle” of all flavors: rise and grind, girlbossbabe, build an empire…but we’d like to be done with it now. This week, Michelle Awuku-Tatum, the founder of and Executive Coach at myFactor Coaching + Consulting, joins us to talk about the allure of hustle culture, the impacts it has on our physical and mental health, and how we can stop ourselves from both...

When Roe v. Wade was overturned last year, this week’s interviewee, Leah Scott, had to grieve while simultaneously preparing communications for the non-profit and reproductive rights organizations around her. Leah has worked in nonprofit communications for much of her career and her current work in reproductive health, rights, and justice makes her all-the-more qualified to talk to the BROADs abou...

While Kaleigh is off surfing, Danielle and Abhainn take over the podcast to give Abhainn a ton of compliments. This week, we dive into the elusive role of project managers - who needs ‘em anyway? We discuss the difference between assistants and project managers, the importance of emotional intelligence and effective leadership, and the perils you will face when you undervalue the roles in your org...

Social media channels have been getting a little Wild West, charging through 2023 with updates and changes that not only affect users, but businesses and creators who work in them every day. Tune in for another Kaleigh & Abhainn takeover as we discuss Twitter Blue, character count expansions, and changes in advertising policies for cannabis-related promotions. Hear our take on Meta’s new app T...

We are ending our first Pride month on Target Snarket with part TWO of our discussion with Julien Whitney from The Trevor Project! This week, we delve into questions on how to be an ally to trans folks from both the employee and manager perspectives. We explore effective ways to handle misgendering among coworkers while ensuring the safety and comfort of your trans employees. Julien shares valuabl...

This week we welcome Julien Whitney from The Trevor Project, a Scorpio, to our pod to talk with us about how we can make our workplaces a safe and welcoming place for the trans people who work for and alongside us, regardless of our politics or identity. We chat about coming out in the workplace, what to do when a coworker comes out to you, who should be asking and offering pronouns, and what ques...

We’re officially in the middle of Pride Month 2023, and things have been feeling different. This week, our hosts take a moment to discuss how even our biggest corporate allies have kept their logos rainbow-free this June. Have corporations decided the cost of allyship is too much when employees are being threatened just for existing in a store with Pride collections? We end the episode with a call...

This week, Target Snarket welcomes Zane Guilfoyle, the Director of Public Health and Community Engagement at Denver ELEMENT a Mile High Behavioral Healthcare program, to discuss the disproportionate targeting of the LGBTQ+ community with booze, nicotine, and cannabis (where legal) during Pride. Zane discusses the history of substance use and abuse within the community, and how queer-identifying pe...

Another June, another year of corporations swearing they support the LGBTQ+ community - just look at their logo! For $15.99, you can support the community, too! This week, the BROADs kick off Pride month by dissecting “rainbow-washing”: what it is and how it’s almost become best practice for businesses to profit off of the LGBTQ+ community in June, without really backing up their promises. But whe...

Calvin Klein, Kate Spade, Vera Wang - it seems to be best practice within the fashion industry to use eponymous labels, or branding using the name of the designer, owner, or a specific famous person. But eponymous branding creates gray area around how influencers, creators, designers, musicians, and artists can keep legal rights to their *actual identity* when that is what they are selling - their...

Kaleigh and Abhainn are back in the pilot’s seat of Target Snarket this week, and talking about the idea of creating viral content for yourself, or your business. First they try to define what it means when a piece of content goes viral, then we go through a quick history of viral content, and highlight some of the most well known viral moments from the internet. Then, they talk about viral conten...

As an Associate Director of Marketing Intelligence at Mintel, you can bet Kaitlin Ceckowski knows a thing or two about marketing and intelligence. This week, we pick her brain on brand activism - do any of us really like it that much when brands take a stand for a better world? If so, when is it appropriate and when is it, well, squicky?  Kaitlin drops the cold, hard facts for us on consumer behav...