Table For 30

In this actionable solo episode, discover the exact steps your restaurant needs to take to secure consistent group bookings. I reveal the proven strategy: how to find and engage Destination Management Companies (DMCs) through personalised outreach and crucial follow-up. Learn the power of monthly communication and why an invitation for coffee is your most valuable sales tool. If you want to fill y...

Why does a tire company rate the world's best restaurants? It's a marketing genius story, and I’m here to tell it! In this solo episode, I reveal the surprising history of the Michelin Guide -- from selling bike tires in 1900s France to creating the world's most influential restaurant rating system. I break down what the stars really mean, and why the Bib Gourmand and Recommended categories are yo...

Step into a 700-year-old merchant house where dinner is served by candlelight, guests wash their hands in copper basins between floors, and brown bear is on the menu. In this episode of Table for 30, I sit down with Emmanuel "Manu" Willie, Master Cook at Olde Hansa in Tallinn, Estonia—a medieval restaurant that's become one of Europe's most unique group-dining destinations. Manu shares how they cr...

Great events deserve better than chicken. Introducing Table for 30 - the podcast for MICE professionals who know food is experience design. Launching November 4th, 2025.