Substack Growth Podcast

Between being on Substack almost every single day for the past two years and working with 100s of coaching clients and course students, I’ve had the chance to look closely at a lot of Substack publications. More than a thousand by now. And the patterns are clear… The newsletters that grow, that build loyal audiences, that actually make money, they do certain things differently than the average Sub...

Most Substack creators are sitting on a goldmine of growth tools they’re barely using. They publish their newsletter, maybe post a Note here and there, and then wonder why growth feels so slow. Substack has built some genuinely powerful features specifically designed to get your work in front of new people. The problem is that most creators either don’t know about them or don’t use them consistent...

I’ve spent a lot of time studying the top Substack creators — the people in the top 1% of the platform, both in terms of audience size and paid subscribers. What’s interesting isn’t just what they do. It’s what they  don’t  do. Because eliminating some of the habits and behaviors that keep you stuck is often one of the fastest ways to make progress. Here are the three things the top 1% Substack cr...

For the past 365 days straight, I’ve done one thing without exception: I published a Substack Note. On most days, I’d publish three. But always at least one. After publishing so many Notes, I learned a lot about what actually works when it comes to publishing Notes that get good engagement and bring in new subscribers to your publication. In today’s episode, I want to share the three biggest lesso...

In this episode, I’m joined by Mandeep Kaur , who spent 30 years in Fortune 500 companies before reinventing herself as a transformational coach and founder of Awaken • Align • Ascend on Substack. In this value-packed episode, we cover: The hidden blocks (fear, trauma, self-sabotage) that quietly hold people back from their next chapter (04:39) Why Mandeep decided to go all-in on Substack - and ge...

Together with my two co-founders, Sinem and Philip, we’ve grown our Substack publication, Write • Build • Scale, to over 45,000 subscribers and 1,500+ paid subscribers in about two years. In this episode, I’ll break down exactly which strategies and Substack features made the biggest difference in our growth, so you can focus on them and speed up your own growth. 🧰 Grab your FREE Substack Starter...

For the past two years, I’ve been going all-in on Substack. Together with my two co-founders, we’ve grown our publication to 44,000+ subscribers and 1,400+ paid subscribers - and leveraged Substack to build a $50k per month digital business. So, it’s safe to say I believe Substack is one of the best platforms out there right now for creators, professionals, and founders who want to build a real au...

What separates the Substack creators who build real audiences from those who struggle, stall, or quietly give up? Having worked with hundreds of successful creators, I can tell you it’s rarely just tactics. The biggest differences almost always start with mindset and belief — and only then show up in tactics and results. So whether you’re brand new to Substack, you’ve been at it for a while, but g...

In this episode, we walked through the exact 8-step process we followed to take our latest mini-course, Substack Notes Simplified, from first idea to 5-figure launch in under 14 days. ----If you do ONE thing for your creator business this year, make it this: build a mini-course that generates revenue on autopilot. We'll show you exactly how in our free masterclass this Wednesday, March 11. Res...

💻 Want a profitable mini-course idea tailored specifically to you? Answer a few quick questions, and I’ll personally suggest a mini-course idea based on your background, skills, and audience. It’s free. Takes two minutes. And it might be the most valuable thing you do today: → [Get your personalized mini-course idea here] ----- Over the past few weeks, we’ve been getting so many questions from ou...

I created my very first digital product almost a decade ago. Since then, I’ve created and launched dozens more - online courses, workshops, eBooks, templates, tools - across different niches and different businesses. Over the years, those products have generated multiple six figures in revenue. And I’m still a big believer in digital products. Why? Because you put in the work once, and then the pr...

We just launched our brand-new Substack publication, Smarter Substack. Subscribe to Smarter Substack: https://www.smartersubstack.com/ The idea behind Smarter Substack is simple. It’s a one-stop newsletter that curates the best resources about Substack growth and monetization - from all kinds of different Substack experts. Subscribe to Smarter Substack: https://www.smartersubstack.com/ We wanted t...

If you’re serious about growing on Substack, there’s one feature you really can’t afford to ignore. And no, it has nothing to do with creating more content. And it definitely has nothing to do with shouting louder or promoting yourself 24/7. It’s pretty much a  set-it-and-forget-it  feature that runs quietly in the background, while bringing in 100s or even 1000s of new subscribers over time. (I k...

In this episode, I’m joined by Philip Hofmacer, and we dive deep into how he built his first online course, what he learned from generating multiple 6-figures with courses, and what he would do differently if he started from scratch today. 🧰 Download Your Substack Starter Kit (Free): https://www.writebuildscale.com/podstarterkit/ 📙 Subscribe To Write • Build • Scale on Substack: https://writebui...

In this episode of the WBS podcast, I’ll answer 21 of the most common questions we received about Substack. We’ll cover all sorts of questions, like: What should you focus on if you’re new to Substack? How often should you publish per week? How do I decide what to put behind the paywall? How long should an average Substack post be? How does Substack compare to other platforms like LinkedIn? Can yo...

In this episode, I’m joined by Benjamin Hies, and we break down how he turned his publication, Digital Citizen, into a Substack bestseller (with 100+ paid subscribers) and a thriving online business. If you want to learn how to attract more paid subscribers - and turn your publication into multiple sources of revenue - you’re going to love this episode. ---- Benjamin is part of our private Substac...

Amy Suto is a 4x author, founder of a 7-figure writing business, and the creator of the bestselling Substack publication, Make Writing Your Job. If you’re interested in learning how Amy built a best-selling Substack publication with 1,000+ paid subscribers - and nearly $200K in annual recurring revenue - this episode is for you. 📚 Pre-Order Amy's New Book Here: https://www.amysuto.com/write-f...

In this final episode of the year, we broke down the biggest lessons we learned from growing the Write • Build • Scale publication to 1,000+ paid subscribers (and 29,000+ total subscribers) in 2025. 🧰 Grab your FREE Substack Starter Kit: https://www.writebuildscale.com/podstarterkit/ 📙 Subscribe to Write • Build • Scale: https://writebuildscale.substack.com/ In this value-packed episode, we cove...

In this week’s episode, I sat down with Derek Hughes from The Irresistible Writer to talk about how to turn your Substack into multiple streams of revenue (rather than relying on paid subscriptions alone). ---- 🧰 Grab your FREE Substack Starter Kit: https://mwa.kit.com/podstarterkit ---- Follow Derek Hughes on Substack: https://substack.com/@derekhughes Subscribe To The Irresistible Writer: https...

In this week’s episode, I sat down with Corey Fradin, who is the founder of Authrs.io - an agency that ghostwrites, markets, and publishes best-selling books for busy professionals. Interested in Working With Authrs.io? Book a Call Here: https://authrs.io/call Interested in writing for Authrs.io? Reach out to their Director of Fulfillment here: anthony@authrs.io (Experienced writers only.) ---- 🧰...

In this week’s episode, I sat down with Phil Powis and Carolina Wilke from Sacred Business Flow to talk about the subconscious patterns and beliefs that keep creators from building a profitable business that’s truly aligned with their values, identity, and lifestyle. 🧰 Grab your FREE Substack Starter Kit: https://mwa.kit.com/podstarterkit Connect With Phil Powis & Carolina Wilke: Follow Phil...

Learn More About Mini-Course Accelerator: http://minicourseaccelerator.com/ ----- I’m convinced every coach, educator, expert, and Substack creator should have at least one mini-course in their online business. I say that because I’ve built my previous business - a productivity newsletter with 17,000+ subscribers - almost entirely on simple mini-courses (that generated multiple six-figures in reve...

In this week’s episode, I sat down with Philip Hofmacher to unpack the five biggest lessons we’ve learned from generating multiple six figures with our digital products. 💻 Free Training: Turn Your Knowledge Into Income in 2026 We’re hosting a live training where we reveal how you can turn your expertise into profitable digital products - so you can stop trading your time for money and start scali...

Paid subscriptions are often seen as the holy grail of monetization on Substack. And yes, paid subscriptions are amazing. As of this point, we have more than 900 paid subscribers, and we generate multiple 5-figures through paid subscriptions. But there’s a whole world of monetization possibilities beyond simply charging for your newsletter… 🧰 Grab your FREE Substack Starter Kit: https://www.write...

In this week’s episode, I sat down with Brian Clark, serial entrepreneur and founder of the pioneering content marketing website Copyblogger (which he grew to 10s of millions in sales). Nowadays, with his newsletter Further, he helps Generation X navigate a new reality where the rules of work, money, and meaning have changed. 🧰 Grab your FREE Substack Starter Kit: https://www.writebuildscale.com/...