Strata Studios

AI in clinics is moving fast, and most owners are still trying to figure out what actually matters. In the latest episode of Strata Stories, Paul sat down with Rafi Salazar to break down what they’re seeing in real time from both the practice owner and operator side. Here’s where to focus if you want AI to actually improve your operations, not just check a box: • Start with friction, not features—...

This week on Strata Stories , Summer Pittman, a RCM Success Specialist, talks about one of the most overlooked revenue risks in rehab practices: credentialing. It sounds administrative. But the mistakes are expensive. Highlights from episode: • Clinics often start seeing patients before a confirmed payer effective date • Some insurers won’t retroactively credential, leaving entire plans of care un...

Maximizing revenue without sacrificing care 💡 This week on Strata Stories , three leaders—Michael Silva, Randy Hite, and Chris Noga—shared their playbook for adding cash revenue services to a clinic. They dive into: • How to educate your team and get buy-in • Systems and expectations that make or break cash services • Marketing strategies to engage your community • How cash services can complemen...

The uncomfortable truth about “being profitable” 👀 ⬇️ This week on Strata Stories , Casey Peters sits down with Sean Healy, founder of Accounted4, to unpack why so many clinic owners feel financially stressed… even when their P&L says they’re fine. Highlights: • Profit ≠ cash flow and that gap creates real anxiety • A full schedule means nothing if you don’t know your breakeven visit number •...

The secret behind Josh Funk growing R2P from 1 to 17 locations 👀 ⬇️ This week on Strata Stories , Paul Singh sits down with Josh to discuss just what made growth possible. Highlights: • The second location is the hardest—splitting time exposes fragile systems • Early operations ran on Google Docs and one-page cheat sheets • Codifying processes first, then layering tools, made scale possible • Gro...

This week on Strata Stories , Casey Peters, COO of StrataPT, unpacks a debate that comes up constantly in rehab therapy: in-house billing versus third-party billing. He focuses on what owners need to think through as their practices grow and complexity increases. A few takeaways from the conversation: • In-house billing often works early, but becomes fragile as volume grows • Losing a single bille...

This week on Strata Stories , Part 2 of Dana Strauss’s "State of the State," she breaks down the uproar around the “professional” designation, dispels common myths about what it means for the DPT, and connects it to the real issue beneath the surface: how education costs, loan caps, and workforce access intersect. In Part 2, she covers: ✅ What the degree designation change really means (and what...

This week on Strata Stories , Part 1 of Dana Strauss’s "State of the State" breaks down what’s happening at the federal level and what it means for rehab therapy right now. Dana cuts through the policy noise and shows how these programs and models actually affect clinics on a day-to-day basis. In Part 1, she covers: ✅ The most important federal programs, models, and policy shifts affecting rehab...

Successful practice ownership isn’t about passion or fancy equipment — it’s about understanding demand and reducing risk. In this episode of Strata Stories , Paul Singh breaks down some fundamentals every new grad and clinic owner should master: 1️⃣ How to identify real market gaps — and secure the right early funding 2️⃣ Why passion isn’t enough to build a sustainable clinic 3️⃣ How to move your...

Some conversations age well — and this is one of them. I sat down with Rafael Salazar, Owner & CEO of ProActive Rehab & Wellness, to talk about a challenge I see across the therapy world: Most clinicians were trained to treat patients… not to monetize their expertise or build additional revenue streams that create real financial breathing room. In this episode, we dig into: 1️⃣ How therapi...

We tried something new in this week’s Strata Stories: a straight-talking deep dive into billing. Our COO, Casey Peters, exposes the hidden billing mistakes that quietly eat up 15–20% of clinic revenue...and how to fix them. He breaks down: 💡 The blueprint for your ideal billing workflow ⚙️ What a “golden claim” actually looks like 📉 How to stop money from leaking out of your business Every owner...

Competition is fierce in therapy—but what if clinics approached their operations like top-performing businesses in any industry? In this short episode of Strata Stories , Paul Singh shares a sneak peek of his upcoming presentation at the APTA PPS Conference . He breaks down how 80% of all successful businesses follow the same core principles—regardless of industry. Paul also explores how lessons f...

One of the most popular episodes we've ever done...worth listening to ASAP! In this episode of Strata Stories, Justin Stiver shares a blueprint for how to renegotiate payer contracts and actually get paid what you’re worth. We break down: 1️⃣ How to actually renegotiate payer contracts for PT clinics 2️⃣ The best ways to get in contact with insurance companies 3️⃣ Why data is the most powerful lev...

Clinic growth isn’t just about more patients or fancier tools. It’s about systems that keep the ones you already have. In this episode of Strata Stories , Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have. They dive into: 1. Why 70% of patients self-discharg...

Too many owners believe higher pay is the only retention tool. But the truth? Recognition, clarity, and connection often drive loyalty far more than compensation. In this episode of Strata Stories , guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into: 1. Why culture and recognition outpace pay when it comes to retention 2. The Three Cs every leader should mast...

This week on Strata Stories , Paul sits down with Michael Uzar, PT, and founder of Rehab Risk Consulting, to explore the legal and operational blind spots that can quietly drain your clinic’s revenue, staff morale, and reputation. Mike is redefining risk: it’s not just compliance—it’s a tool to protect your people and strengthen your operations. Inside this episode: 1. Must-have risk policies ever...

On today’s episode, Paul Singh, CEO of StrataPT, talks with Katie Sutton, PTA and host of "the PTA+ Podcast” , to explore how PTAs can play a bigger role in shaping the future of rehab. Katie and Paul Talk about: 1. Unlocking the untapped potential of PTAs in your clinic 2. Low-cost ways to invest in your PTA team 3. Why nursing’s “multi-entry pathway” could be a blueprint for rehab 4. Expanding r...

On today’s episode of Strata Stories , guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care. Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not just selling tech. He’s building trust, outcomes,...

On today’s episode of Strata Stories , Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong. They dive into: 1. Why “just having a website” isn’t enough — and how to actually convert visitors into new patients 2. How Neil would market a brand-new clinic...

On this episode of Strata Stories, Paul meets with Kate McCommons, OT and CEO of Grow Together Therapy, to explore her inspiring journey and practical lessons for therapy practice owners. From solo mobile OT to leader of a growing pediatric clinic system, Kate knows what it takes to overcome obstacles and build real success. Inside this episode: 1. Why genuine relationships beat job boards for hir...

We’re pulling a classic episode from the archives! Sturdy McKee, PT, breaks down how running your clinic like a well-oiled machine starts with the right metrics and leadership mindset. On this episode of Strata Stories , they unpack the must-track metrics that keep your practice profitable and growing. Paul and Sturdy dive into: 1. The 7 most important metrics all clinics should track 2. How to us...

On this episode of Strata Stories , Paul talks with Jerry Durham, CEO of The Client Experience Company, to talk about one of the biggest hidden problems in private practice: broken benefit verification . They dive into: 1. Why most clinics don’t need better tech—they need a better checklist 2. How one front desk script fix solved 8 months of billing issues 3. Why benefit verification should never...

On this episode of Strata Stories , Paul sits down with Joseph Lowe, Founder of Pure PT Supply, to talk about one of the simplest ways to increase revenue without adding more visits. They get into: 1. Why niche practices are perfectly positioned to win with retail 2. How clinics lose thousands by not monetizing product referrals 3. Why legacy brands undervalue PTs—despite their massive influence 4...

On this episode of Strata Stories , Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional, about in-depth examples of the financial gains therapists can achieve now by helping health systems save money. Paul and Dana discuss: 1. How PTs can lead cost-saving efforts by partnering with hospitals 2. Why RTM is under scrutiny—and how misuse is triggering payor audits 3...

This week on Strata Stories , Paul meets with Dalton Laino, Co-Founder of The Movement PTs, to unpack what it truly means to build a brand in healthcare and how it can boost your clinic's sustainability and profitability.  They dive into: 1. Why branding can supplement (or even replace) traditional referral sources in private practice 2. What branding actually is—and why it’s more than just a logo...