Sports CDP Crash Course - Data Talks

In this episode, we explore sponsorship, a fundamental way to fund your sport at any level. Whether you're an elite athlete or part of a grassroots team, securing sponsorship can seem daunting. We’ll address common doubts, such as not having a sponsorship package ready, feeling not good enough, and not knowing where to start. Join Karen Ramirez as she shares practical advice on creating a compelli...

Join host Lorraine Moalosi on the Sports CDP Crash Course Podcast as she talks with Philip Nordfeldt , Senior Vice President of Sales at Data Talks. With over 25 years of experience in ticket sales, Philip shares his expertise on putting fans at the center of sales strategies and optimizing ticket sales for sports events. He discusses the unique challenges of the sports industry, strategies for ma...

Social media is a very valuable tool for brands and sports organisations are not an exception. Sports organisations in general have been very good at leveraging social media with some of the most followed social media accounts being that of sports organisations such as clubs like Real Madrid with 138 million followers and leagues like the NBA with 88 million followers on Instagram. This incredible...

From being a tennis player and captain of her tennis team at her university in the United States to managing brave new sports at Infront Sports & Media, our next guest is a highly motivated businesswoman who wants to inspire people and make a difference by being goal-driven and willing to go the extra mile to reach new heights. Having been the team captain in a very diverse environment through...

Welcome to part two of “Turning Your Fan Database into Revenue”! In this episode, we dive into a real-life case study featuring Mark Scanlon , the director of the League of Ireland , part of the Football Association of Ireland , who has been utilizing Data Talks’ sports customer data platform to great effect. Mark joined Stefan Lavén , CEO and founder of Data Talks, at Sports Pro Live, where he sh...

In the Data Talks Sports CDP Crash Course Podcast episode, guest host Karen Ramirez, founder of SportingSheroes , explores strategic data use in winter sports. Despite the shift to spring and summer, Karen stresses the importance of reflection and strategic planning during the off-season. Karen outlines a three-stage process: review, innovation and model, refinement, and implementation. She highli...

When it comes to leveraging fan data for commercial success in sports, there are several common questions that organizations often ask. These include: What kind of fan data should we collect? How do we collect fan data effectively? How can we ensure the privacy and security of fan data? What strategies can we implement to increase fan engagement and attendance? How can we leverage fan data to opti...

In this episode of our podcast, we welcome Ashlea Block , Head of Customer and Community at PlayHQ , an Australian company offering all-in-one sports management software tailored for sports organizations and their stakeholders. Ashlea, a member of the 2022/2023 Sports Pro New Era cohort, joins host Lorraine Moalosi to discuss the vital role of community in sports. Tune in as we delve into Ashlea B...

Did you know that 71% of sports industry leaders say that increasing ticket and merchandise sales and negotiating sponsorship agreements of higher value is their very top priority? All these three key elements can be lucrative revenue sources for sports organisations when done right. As part of Data Talks’ vision of creating a sports industry that thrives on exceeding fan expectations to create su...

This week, our host, Lorraine Moalosi , sits down with Helen Ward , the all-time top goalscorer for Wales in football history, now serving as the general manager of Watford Women FC . From her debut as a striker at Watford to managing the club, Helen shares insights into her remarkable career spanning Chelsea, Arsenal, and Reading. Reflecting on her motto “find time, not excuses,” Helen discusses...

Out of the 10,500 athletes participating in the Paris 2024 Olympic Games, 5,250 will be men and 5,250 women. These Games will be the first to reach full gender parity in number of athletes. As a reminder that empowering and uplifting women is not just reserved for International Women’s Day, today we will be highlighting key milestones that are coming out of women’s sports and sports in general whi...

In this episode, Karen Ramirez , founder of Sporting Sheroes , discusses leadership in sports organizations. She emphasizes the importance of fostering a positive culture, listening to all stakeholders, and leading with authenticity and integrity. Karen offers practical advice for leaders at all levels, encouraging them to empower others, communicate clearly, and create opportunities for growth. W...

There are many factors that Sports organizations should bear in mind and consider when approaching potential sponsors. Acquiring sponsors is not just about negotiating sponsorship agreements of higher value but also about activation and promotion, understanding your audience and reach, and being able to measure and evaluate the success of the partnership, amongst many other factors. In today’s epi...

Join host Lorraine Moalosi in a new episode of Sports Crash CDP, featuring Vanessa Åsell-Tsuruga, Founder of Collective Visibility. As an Advisory Committee Member at the Indian Sport Management Association and a Digital Commission Advisor at the World Squash Federation, Vanessa’s impact on global sports is profound. A six-time marathon finisher and avid volleyball player, she brings a unique pers...

Welcome to our new episode, where we sit down with Deji Akande, the visionary CEO and Founder of Gateway Sports & Entertainment. As a next-generation sports marketing and entertainment agency, Gateway is at the forefront of representing world-class talent, collaborating with global brands, and supporting ambitious rights holders to craft authentic stories and forge meaningful partnerships. Joi...

In previous episodes, we had a re-introduction to the 4 fundamentals of selling tickets and merchandise and negotiating sponsorship agreements of higher value. Thereafter, we looked at use cases for increasing ticket sales using the 4 fundamentals, in particular, how a Swedish Hockey League club generated 2.5 million Swedish crowns in revenue in the space of only two weeks, how a football club pla...

In this month’s guest appearance on our podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, discusses the Women’s Sport Trust report on 2023 visibility and potential shifts in 2024 audiences. Uncover rising stars and key tournaments in golf, rugby, and cricket, along with insights into sports sponsorship trends. Explore the impact of new Olympic sports like breakdancing and skateboard...

In this episode, our Lorraine Moalosi sits with Meskerem Tadesse Goshime , the Head of Women’s Football at the Confederation of African Football (CAF). Meskerem shares her inspiring journey from a young football enthusiast to a key figure in the development of women’s football in Africa. We explore the progress made, including increased acceptance, growing competitiveness, and the emergence of tal...

Two weeks ago, we briefly touched on the 4 Fundamentals - a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. This process allows sports organisations to integrate all supporter data into one place, to increase sustained revenue streams while placing fans and supporters at t...

This week our guest host Karen Ramirez , founder of Sporting Sheroes , introduces a powerful concept: “No doesn’t mean no, it means not over.” Inspired by Kanya King, founder of the MOBO Awards, Karen explores the idea that setbacks and “no” moments in sports and life are not definitive endings but rather opportunities for new beginnings. She reflects on recent sports events, emphasizing the resil...

Did you know that the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024? Hello and welcome to the Sports CDP Crash with me your host Lorraine Moalosi.  In today's episode, we'll be highlighting the significance of focusing on selling tickets in the sports industry.  To kick things off, let's revisit that staggering statistic I just mentio...

Our next guest is a former American football player who played for the University of Iowa, London Blitz Football, and the Italian National Team. Palmer Foster, now the Director for the UK and Ireland here at Data Talks, went from ensuring that his teams won on the field to becoming a sports business and technology expert with a Master of Science in Business Management from Durham University Busine...

Last week, we discussed the sports trends you should leave in 2023. If you haven’t heard that episode yet, we encourage you to listen to it after this one. In today’s episode, we focus on the trends you will see in 2024! If you find this episode useful, leave a review or a comment to let us know. And if we have left out anything, don’t hesitate to give us that feedback, too. Without further ado, l...

Today marks the last Tuesday of the year. To finish the year off with a bang, we thought we would go down memory lane and look at some of the biggest things to happen in ticketing, merchandising, sponsorship, social media and overall business performance. There was so much to talk about but so little time so we whittled down to only 15 highlights. Without further ado, let’s get right to it. The NF...

Ever heard of the Five-A-side Approach to Athlete/Sponsorship relationships? In this episode, Karen Ramirez , the founder of Sporting Sheroes , talks about the relationship between athletes and sponsors. She shares five straightforward tips for both athletes and sponsors to ensure a smooth and successful partnership. Karen emphasizes the importance of professionalism, clear communication, and mutu...