Sounds Good.

Felix Hoffmann has been inside Zalando's pricing engine. Now he's building the tools retail brands need to survive the AI. We talked about what agentic shopping looks like these days, why European platforms are dangerously slow to react, and why asking "how do I use ChatGPT in my company" is completely the wrong question. In this episode: - Why 30–50% of online purchases already start with an AI c...

Most AI companies make big claims. Sai built a guarantee into the business model. Sai Dhanak is the founder of Deduction, an AI tax firm that pairs licensed CPAs with AI agents to deliver tax advice, planning, and filing for US consumers — at a fraction of traditional accountant prices. We talked about what happens when accountability is actually on the line, why services that were "unscalable" ar...

Good content still wins. Finn Thormeier has spent years building LinkedIn presence for B2B executives and he's got a genuinely uncomfortable take on why most of it fails — and it's not the algorithm. Finn runs Project 33, an executive LinkedIn agency working with B2B founders and C-suite leaders to turn their actual opinions into content that moves pipeline. He's obsessed with the gap between what...

What happens to bootstrapped SaaS when AI levels the playing field — and VC money controls distribution? Antoine Minoux, serial founder and builder of Fernand (a customer support tool for founders doing their own support), gets real about what's actually broken right now: UI as a moat is dead, cold email is harder than it looks, and "distribution is king" is not just a cliché anymore — it's existe...

Your product isn't defensible because it's hard to build. The tough news: you're in trouble. Joe Lee, founder of Super (200,000+ users, growing without a sales team), joins Sounds Good to dismantle the idea that technical complexity is a moat. We get into why distribution and brand eminence are what's left, why "we're just watching AI" stance might have been the smartest move of the year, and why...

Sounds Good Podcast #1 — Mike Hill on whether bootstrapped SaaS is still worth starting in 2026. His advice to anyone asking him right now: don't. Not because SaaS is dying. He doesn't buy that — neither do I. But the gap between building a product (easier than ever) and getting your first SaaS customer (harder than ever) got pretty broken. Mike Hill is a serial bootstrapper. His newest thing is S...

Have you ever heard a podcast, read an article, or just seen a LinkedIn post that sounded really, really good? Where someone was sharing the ultimate playbook that definitely works, the sales process that makes your team indestructible, and that great game changer for SaaS growth? Yeah. We've all been there. I've clicked on those links. And hey, fair enough, some of those did work. And some sent m...