Soulful CEO Podcast

This is one of ten episodes in The Category of One Secret Podcast. Get instant access to the other 9 episodes in this series here: http://soulfulceo.co/co1-playbook-secret-podcast EPISODE DESCRIPTION Most established experts assume that once the strategy is in place (the methodology named, the offers designed, the messaging ownable), the next level of business follows on its own. Strategy is a big...

Most established experts assume that standing out requires an idea no one in their field has had before. In reality, the concepts in your space are probably shared by dozens of smart people, and that's completely fine. What makes you a Category of One is the lens you bring to those ideas and the language you build around it, language specific enough that when your ideal clients hear it, they t...

This is one of ten episodes inside of The Category of One Secret Podcast. Get instant access to the other 9 episodes in this series HERE. Offer design is the most underrated lever in a coaching or consulting business. Not your funnel. Not your content strategy. Not your launch sequence. The offer itself. In this episode of The Soulful CEO Podcast, Kristin Constable shares the offer design framewor...

This is one of ten episodes inside of The Category of One Secret Podcast. Get instant access to the other 9 episodes in this series HERE . Most established coaches and consultants assume that more offers mean more revenue. What they actually mean is more noise, more diluted authority, and more exhaustion from a hamster wheel that never compounds. The answer isn’t fewer offers for the sake of simpl...

Most established coaches and consultants assume that having more tools, more certifications, and more resources makes their offer more valuable. It does not. Your clients are not coming to you for more; they are coming to you for less: the clearest, most direct path to the result they want, without having to navigate everything you know to find it. In this episode, Kristin breaks down the two most...

Most established coaches and consultants assume that having a clear methodology is something you figure out and build. The thing that they don’t realize is that the method is already there. It lives in the way you sequence your work, the lens you bring to every client situation, and the standards you refuse to compromise on.  The gap isn’t that you don’t have a method itself. It’s that you haven’t...

Most established experts assume trademarking and protecting their work is a someday task, the kind of thing you handle once the business is big enough to need it. The truth is closer to the opposite. In this episode of The Soulful CEO Podcast, Berkley Sweetapple, an intellectual property attorney who helps founders own the work they are known for, joins Kristin Constable to explore how to protect...

Most experts assume compelling storytelling means being clever, dramatic, or reinventing their message until it finally sounds impressive. The opposite tends to be true. In this episode of The Soulful CEO Podcast, Ryan Ouwehand, a sales strategist and brand storyteller who works at the intersection of story and selling, joins Kristin Constable to explore how simple, well-told stories position you...

Most established experts assume that building real impact into their business means giving work away for free, or waiting until they are wealthy enough to fund a cause on the side. This conversation busts that belief with a real-time case study. In this episode of The Soulful CEO Podcast, Tasneem Damji, an academic career coach who built a model serving both paying families in North America and wo...

Marie Nyman is a paid ads strategist and mentor who helps coaches and online business owners create scalable sales systems using paid advertising. Her clients across multiple industries have achieved up to 10x return on ad spend, added multi-five figures to their monthly revenue, and built evergreen funnels that consistently bring in ideal clients without relying solely on organic content.  In tod...

Most positioning advice tells you to get creative. Invent something new. Stand out. Be memorable. But that's not actually how a Category of One gets built, and chasing that approach is why so many experts end up with a brand that feels like a production vs an authentic expression of who they are at what they stand for. In this episode, Kristin reframes the entire process. Carving out your Cate...

In this episode of The Soulful CEO Path, Catherine Dorazio, Founder of Worth and a wealth management advisor for women with 25 years of experience managing $16 billion in client assets, joins Kristin Constable to explore what she calls the "Pink Tsunami" — the historic, multi-trillion-dollar wealth transfer now flowing into the hands of women — and how it can help you build, protect, and g...

You can do everything right — nail your positioning, build a powerful brand, create a full offer ecosystem — and still end up years down the road in a business that pays you well and quietly drains you. That’s not a legacy-level business. That’s a golden cage. In this episode, Kristin goes one layer beneath the strategy to the thing that has to come first: your Big Idea. The one central idea that...

In this episode of The Soulful CEO Podcast, Dr. Kieva Hranchuk, an Ivy League-trained behavioral scientist and buyer behaviour expert, joins Kristin Constable to explore the psychology behind why buyers say yes and why, even when your offer is exactly what someone needs, they still walk away. Together, they break down the science of decision-making and how you can architect a buying experience tha...

In this episode of The Soulful CEO Podcast, Kristin Constable explores the internal decision that separates coaches, consultants, and industry experts who build legacy-level businesses from those who stay stuck in the service provider role and how claiming your Category of One before external proof arrives is the foundation everything else gets built on. She dives into practical strategies for bre...

In this episode of The Soulful CEO Podcast , Kristin Constable explores the shift from chasing visibility to becoming known for your body of work—and how building a Category of One business can help you create both a legacy-level brand and a deeply fulfilling life. She dives into practical strategies for designing a business that prioritizes depth over volume , allowing you to scale your impact wi...

In this episode of The Soulful CEO Path , Kristin Constable explores what 10 years of entrepreneurship has really taught her—through the lens of her 10 biggest failures —and how these lessons can help you build a more sustainable, aligned, and powerful business. She dives into the realities behind burnout, brand pivots, failed investments, revenue contraction, team challenges, and losing touch wit...

In this episode of The Soulful CEO Path , Jacqueline Stevens , a life, leadership, and love coach on a mission to 🔥 Make Dating Delicious Again 🍒, joins Kristin Constable to explore the intersection of love, health, and leadership—and why your romantic life might be the most underrated personal development practice you’ll ever have. Jacqueline helps driven singles date with depth, build confiden...

In this episode of The Soulful CEO Path , Yorkshire-born storyteller and experience designer Emily Shimwell joins Kristin Constable to talk about what it really takes to bring a big vision to life — even when you’ve never done it before. Emily is the founder of Dine Wilder and co-founder of Graze Wilder , two ventures united by her love of community, connection, and unforgettable experiences. Know...

In this episode of The Soulful CEO Path , Heather Boersma —coach, speaker, and author of The Rest Revolution —joins Kristin Constable to explore what it really takes for ambitious women to sustain success without burning out. With more than 20 years of experience teaching, speaking, and coaching, Heather helps high-achieving women expand their capacity for success by integrating mindset, emotional...

In this episode of The Soulful CEO Path , Maria Serbus , a Channeler and Past Life Healer for Soul-Led CEOs, joins Kristin Constable to explore how the Akashic Records, shadow work, and past life healing can become powerful tools for clarity, alignment, and expansion in business. Maria breaks down what the Akashic Records actually are, how she channels them to help entrepreneurs step into their ne...

In this episode of The Soulful CEO Path , Kan Yue , a PhD professor, certified Mastery Method coach, and powerful thought leader in the area of self-leadership, joins Kristin Constable to explore how self-leadership and emotional resilience can transform uncertainty into clarity, doubt into confidence, and ambition into lasting impact. Kan shares the evolution of her signature DARE Method —a frame...

In this episode of The Soulful CEO Path , Irene Rodriguez , a brand identity and expression coach who helps women uncover their ICONIC EDGE™ —the unique, magnetic quality that makes their brand unforgettable—joins Kristin Constable to explore why building a brand is often one of the deepest forms of shadow work an entrepreneur can do. They unpack what’s really going on when a woman feels invisible...

In this episode of The Soulful CEO Path , Alisha Adams and Tess Collard, co-founders of Eleven Eleven Talent Collective—a global recruitment agency that places head office and executive talent in purpose-driven, high-growth companies—join Kristin Constable to explore what it really takes to build and sustain a co-founder relationship rooted in trust, clarity, and shared values. Together, they unpa...

In this episode of The Soulful CEO Path , Lauren MacKinnon , a Leadership Coach + a Facilitator at Lauren MacKinnon Coaching & Consulting, and the Founder of superpowHER - a leadership experience that empowers girls for tomorrow, joins Kristin Constable to explore how we can support young women and girls build confidence and leadership skills at an early age. Instead of waiting until adulthood...