Solopreneur Stories

In this episode I speak with Ari Mason . Ari is a Utah-based fractional CMO and business consultant who is on a mission to humanize the workplace.  She’s a former journalist and a storyteller at heart.  Ari builds disruptive brands that turn purpose into profit through authenticity and emotional connection. Ari and I cover topics including: The Utah tech scene and silicon slopes New undertakings a...

In this episode I speak with Erin Simmons . At the time we filmed, Erin was less than a month into their freelance and solopreneur journey as an events and community manager. Erin is an old friend, and someone I wanted to speak with right at the beginning of their journey.  After a collective decade worth of agency work and 4 years across various in-house brands, Erin is using the upcoming year to...

In this episode I speak with Nancy Chu . Nancy is a Product Management Leadership and Solopreneur Coach, whose mission is to develop the courage of product leaders to reach their goals faster, and tech employees to make their first $10k months outside of corporate. Nancy has accumulated nearly 2 decades of experience in engineering and product management, building products for hundreds of millions...

In this episode I speak with Lala Cooper Carver . Lala is a Content & Communications Consultant, with an extensive background in brand identity, communications, and content. She’s partnered with some of the biggest names in consumer tech, healthcare, energy and publishing over the past decade. Lala launched her micro-business, Goldline Content , in September 2021. Since then, it's grown ra...

In this episode I speak with Tim Hillison . Tim is the Founder & CEO of Entry Point 1 .  He’s launched over $1B in products and campaigns for some of the world’s most recognized companies like Visa, Microsoft, and PayPal, and led global go-to-market strategy in the US, EMEA, and APAC for PwC and Cognizant.  Currently, he helps scale B2B startups and transform scaleups into enterprises. Tim was...

In this episode, I speak with Tenisha Griggs . Tenisha is a solopreneur, agency founder, and public speaker. As part of her solopreneur journey, she’s launched 37X , a digital marketing agency catering to B2B and e-commerce brands. She’s a former All-American track and field athlete, has been recognized as 'Advertiser of the Year' by ADWEEK, and is a sought-after speaker, where she shares...

In this episode I explore the world of solopreneurship with Nick Lafferty , Growth Consultant and Founder of Early Exit Club .  Nick shares his backstory, insights, and experiences on his journey of quitting his job to pursue his solopreneur dreams. We get deep into some of Nick's areas of expertise, the challenges and highlights of his solopreneur venture thus far, and the backstory on his wo...

In this episode I speak with Shirin Shahin . Shirin is a seasoned solopreneur who has worked in product marketing for over 10-years both at larger enterprise companies like Constant Contact and Brightcove, and then as a founder and consultant for herself, which she’s been doing since 2019. She works with primarily B2B organizations of all sizes who are either starting to build their product market...

In this episode I speak with Rachel Kumar Cross . Rachel is a brand strategist, culture consultant, and marketing communications expert. She’s worked with global companies across industries including Google, Qualcomm, Intuit, and more. We cover topics including: How her first taste of working from home piqued her interest in working for herself  Cognitive dissonance and what it feels like working...

In this episode I speak with Tracy Laranjo .  Tracy is a Fractional Head of Conversion Rate Optimization and Experimentation who builds high-performing optimization programs for direct-to-consumer brands and agencies. She was Experiment Nation's #1 Must-Meet CRO in 2023, one of Kameleoon's top experimentation influencers from 2022 to 2023, and the former co-host of “From A to B,” the exper...

In this episode I speak with Dylan Cinti. Dylan is the co-founder of Yarrow , a real estate firm dedicated to enlivening historic properties in Ypsilanti, Michigan.  We cover topics including: How his experience in marketing agencies and leading creative teams led him to founding his company A refurbished, healthier way of thinking about ‘resilience’  Taking time to reflect on and understand one’s...

In this episode I speak with Garren Glachman . Garren is the Founder of Follower Fuel , an Instagram marketing agency that connects businesses with real people to boost brand awareness and increase sales.  Garren and I cover topics including: The non-negotiables for setting yourself up for success, like exercise and time management Prioritization Niching in one category before moving to adjacent c...

In this episode I speak with James Ricks . James is the Co-founder of Consulting Launchpad . A one-on-one mentorship program for solopreneurs looking to explore a new side-hustle or fully commit to building a 9-5 business. He’s also a Fractional Director of Marketing and the creator of Prepare My Legacy , a product he created to help families document legacy will information as part of their estat...

In this episode I speak with Emily Amos . Emily is the founder and CEO of Uplift Content , a content marketing agency that writes case studies, ebooks, white papers and blog posts for high-growth B2B SaaS companies.  Emily and I had a great conversation, that covered topics including: The importance of building meaningful relationships with customers, partners and peers inside the content and cust...

In this episode I speak with Raul Hernandez Ochoa . Raul is the founder of Do Good Work , where he partners with founders to deliver profitable growth. He’s also the author of ‘ Growth Plan ,’ where he shares his blueprint of how he designs revenue engines, and is working on his second book. He’s also a speaker, trainer, and has his own podcast which also carries the name ‘ Do Good Work .’ We cove...

In this episode I speak with Jon Itkin . Jon is the Principal of In The Kitchen where he provides positioning, messaging, and brand work for growth stage tech companies and tech enabled services. In this episode we cover topics including: The skillsets he developed early in his career he brought into launching his own operation The importance of diagnostic and technical work including writing scop...

In this episode I speak with Amanda Berg . Amanda is a fractional head of growth, helping consumer startups launch, analyze, scale, and optimize their marketing programs.  We cover topics including: The distinction between fractional and freelancer roles and how she embeds herself into her client’s businesses The importance of identifying the right problems to solve before committing to business i...

In this episode I speak with Heidi Hattendorf . Heidi is an innovative commercial leader who’s worked with top brands and now leads her own business, Transformation Insights .   She guides companies in marketing, go-to-market strategies, and business transformation through fractional CMO consulting, operationalizing strategy to execution, and business coaching.  She’s a thought leader, frequent sp...

In this episode I speak with Vince Moreau . Vince is the Founder and CEO of ScaleCrush , where he helps B2B software companies double their revenue from Google with short-term SEO projects. Vince and I share a lot in common with our business and marketing philosophies, and his wealth of knowledge really comes through as someone who has experienced growing his own operation. His origins in Upwork a...

In this episode I speak with Savannah Boone Allen. Savannah is founder and CEO of Boone Consulting, the author of ‘The Art of Adaptation: How to Tackle the “Now What” of Life' and is in the process of writing her second book, and she’s also the director of ‘The Boone Podcast,’ the popular baseball podcast that gives listeners a look behind the curtain they don’t get on channels like ESPN. She...

From time to time I plan on doing some solo episodes where I talk about some things on my mind I think you’ll find useful. And this is one of those times. In this episode I point out the misconceptions of the phrase "it's who you know" when it comes to developing relationships.

In this episode I speak with Chris Konowal . Chris is a growth partner to businesses looking to grow their paid media programs, among other things. I really enjoy Chris’s perspective on understanding a client’s entire business before prescribing tactics. In our conversation we cover topics including: What he’s learned in his first chapter of self-employment How he was very intentional about settin...

In this episode I speak with Jeff Baker . Jeff helps small businesses generate revenue with fractional CMO services, emphasizing their SEO and analytics programs. He’s also co-founder of Beach Commute , where he helps job candidates find authentic remote employment.  Jeff also runs a mezcal review site and, like a true entrepreneur, is involved with a few other interesting ventures. Jeff is a grea...

In this episode I speak with Silvi Specter . Silvi is a marketing consultant who specializes in the ground floor of start-up marketing strategies, helping founders build go-to-market strategies from scratch. She’s also a founder herself of Growth Tribe , a private Slack community for marketing freelancers. Silvi is a friend and always great to speak with. In our conversation we cover: Her days in...

Welcome to Solopreneur Stories - the podcast that examines the best insights other solopreneurs have already figured out so you can use them in your life. On this show, I speak with guests ranging from brand new consultants to seasoned solopreneurs, and passive side-giggers to hardcore hustlers. We’ll discuss the ideas, the opportunities, and the strategies that they’re taking advantage of so all...