Software Social

Colleen is stuck in a bubble rut.

Colleen shipped the Geocodio CLI (with a Claude Code agent skill!) and Michele had a nightmare about Figma. That's kind of the vibe this week. We also talk about what it's like building AI tools, when Claude decides to stop working, and which AI tools we reach for day to day. Plus, Michele's organizing a Larabelles event at Laracon US to help more women and non-binary folks feel welcome at tech co...

We get into the messy reality of putting guardrails around AI tooling across a team: shared skills repos, documenting design decisions, and why Claude still needs to be managed like a very smart intern. We swap stories about AI taking over every conversation (yes, even bachelorette parties in Austin), debate whether junior devs should learn without AI first, and Colleen talks about hiring a sales...

Michele and Colleen are back on the mics! We talked about our recent lives, burnout recovery, AI tooling, and the evolving landscape of content creation and marketing automation. Oh, and Colleen lets the power guy in halfway through.

After two years off-air, Michele and Colleen finally sit down together in front of the mics. Links: SaaS Marketing Gym TinySeed Tales with Colleen are being released every Thursday on Startups for the Rest of Us!

Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events. Subscribe to Multithreaded Income ! 

Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an ADHD child, and more. Get Jesse's book "Extra Focus: The Quick-Start Guide to Adult ADHD" and join his newsletter: https://adhdjesse.com/ + Recommended book on parenting kids with ADHD: ADD Superparenting

Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show. Huge thanks to all of our listeners who became Software Socialites and supported our show! We genuinely appreciate your enthusiasm and support. Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains , who has a nice personality Dave from Recut Max of OnlineO...

Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done before this episode was released. So... did he do it? Follow Christian! https://twitter.com/cgenco Check out TheVideoClipper: https://thevideoclipper.com/ Huge thanks to all of our listeners who’ve become Software Socialites and support our show!   C...

Michele and Colleen reflect on the year.  Huge thanks to all of our listeners who’ve become Software Socialites and support our show <3   Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains , who has a nice personality Dave from Recut Max of OnlineOrNot Stefan from Talk to Stefan Brendan Andrade of Bright Bits Team Tuple Alex Hillman from The Tiny MBA Ram...

Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters       Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gen...

Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains , who has a nice personality Dave from Recut Max of Onl...

Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters   New supporters! Lynn Romich from Konbini     Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains...

Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Lynn Romich from Konbini Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains , who has...

Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/su...

Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, so that's why the audio quality is different than normal!) Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a su...

Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming.  Follow Benedicte on Twitter! https://twitter.com/raae Benedicte's website: https://queen.raae.codes/ StreamYard: https://streamyard.com/ A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out: Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://s...

Should indie founders take sick leave? Michele and Colleen discuss. A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out: Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/ Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/ The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild....

Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats. Recommended reading on competitive advantages: The Little Book That Builds Wealth A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them...

Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters   Chris from Chipper CI The Daringly Handsome Kevin Griffin...

Aaron Francis, Colleen's co-founder, swings by to chat about Refine.  Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters   Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains , who has a nice personality Dave from Recut Max of O...

Four things Colleen is super pumped about... and one thing she's not.   Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters   Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains , who has a nice personality Dave from Recut Max of...

Colleen and Michele both have a lot going on. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters   Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains , who has a nice personality Dave from Recut Max of OnlineOrNot Stefan from T...

Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters   Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains , who has a nice p...

Colleen's in go mode for Refine.  Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters   Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains , who has a nice personality Dave from Recut Max of OnlineOrNot Stefan from Talk to Stefa...