Soft Sides

What happens when the person you’ve spent a year developing tells you they’re leaving for their dream job at Google? For Olga, it was one of the proudest moments of her career. She had helped her regional director to grow and believe in herself in ways she never had before. And then she watched her leave. In this conversation, we talk about how to build teams, why Olga took a seemingly smaller tit...

What does it take to go from copywriter to executive at a YC-backed company? For Jess, it started with doing it scared. Jess spent over a decade as a creative at top agencies, writing scripts for Snap, Crackle and Pop, tweeting as Tony the Tiger, and leading campaigns for brands like Kellogg’s and McDonald’s. Then she made a pivot that terrified her — leaving advertising for B2B tech — and had to...

Guest: Greg Portnoy, CEO at Euler What does it actually take to build a Go-To-Market team that is truly aligned, and why does that matter? Greg built multi-million dollar partner ecosystems at Attentive and Hawke Media before becoming CEO and Co-Founder at Euler, an end-to-end platform to scale partner programs, accelerate revenue, and track impact. His approach combines data-driven methodology wi...

Guest: Jill Rowley, SaaS Legend, Advisor, Board Member and so much more What does it take to go from being one of Salesforce's first employees to becoming a trusted advisor for the industry's most innovative companies? From shaping how enterprise software is sold at Salesforce to advising today's fastest-growing tech companies, Jill Rowley has been at the forefront of B2B. Through Eloqua's rise an...

What happens when artificial intelligence becomes better at your job than you are? Laura sits down with Stewart Hill, Head of Content at Mutiny, whose journey from AI skeptic to innovator began when he faced a stark reality we all face: automation could outperform him at writing (and many other tasks). Now, he's testing new approaches to content creation in an AI-powered world. As someone who buil...

Tired of second-guessing every work interaction? From overthinking Slack messages to navigating C-suite dynamics, learning how to work with others is hard. Laura sits down with Kathleen Booth, who found a surprisingly effective solution: she wrote an 8-page "Guide-to-Kathleen" that transformed how her teams work together. Now SVP of Marketing at Pavilion, Kathleen shares why she sends this guide t...

Guest: Jocelyn Brown, Revenue and Customer Success Leader How do you approach the transition from individual contributor to people manager? How do great managers build trust and influence? Why is it so hard to give and receive feedback, and how do you become better at it? Laura is joined by Jocelyn Brown, a revenue and customer success executive who has scaled teams and processes at companies like...

Guest: Partho Ghosh, VP of Product at Uberall Laura is joined by Partho Ghosh, VP of Product at UberAll. Partho has spent his career building products and teams at top SaaS and B2B companies, and he is known for his strategic approach to growth, product adoption, and his product philosophy centered on a build-measure-learn mindset. In this episode, they explore what it takes to align product visio...

Guest: Natalie Marcotullio, Head of Growth and Operations at Navattic Laura is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie started in B2B marketing with a focus on growth strategies like SEO and SEM, later expanding her skills in strategy and operations as a Chief of Staff. She eventually created a leadership role at the intersection of growth and marketing. I...

Guest: Arthur Castillo, Director of Content, Community & Partnerships Laura is joined by Arthur Castillo, the Director of Content, Community, and Partnership at Aligned. Arthur started his career in sales and always had an affinity for storytelling and community. By leaning into his strengths, he crafted his own role at the intersection of community, evangelism, and sales. In this episode, Lau...

Guest: Stephanie Movahhed, Mindset & Business Coach Laura is joined by Stephanie Movahhed, a mindset and business coach (she is also Laura’s coach). Stephanie spent the first chapter of her career developing frameworks, products, and teams at companies like Google and BCG. She frequently speaks about why we all have the potential for greater impact and influence if we can build and strengthen...

Guest: Lashay Lewis, Founder of Authority Plug and B2B SaaS Advisor Laura is joined by Lashay Lewis, Founder of Authority Plug and B2B SaaS advisor. Today, she has what some people call a “cult-like” following, but it was not always this way. Despite her 15+ years of experience and all her knowledge, like many of us, she struggled with imposter syndrome and faced a lot of rejection. She persevered...

Guest: Mario Paganini, SVP of Marketing at Overjet Laura is joined by Mario Paganini, Senior Vice President of Marketing at Overjet. Mario is known for his unique approach to building B2B brands and his commitment to creating hyper-relevant stories and differentiated campaigns that capture the audience's attention, even in very competitive industries like logistics and dental AI. In this episo...

Guest: Lindsey Traub, Senior Director, Head of Partner Programs & Ops at Simpro Laura is joined by Lindsey Traub, Senior Director at Simpro. Lindsey began her career as a BDR (business development representative), learned the fundamentals of B2B tech while working in customer success for many years, and eventually moved into leadership by crafting her own role in partnership operations. She is...

Guest: Alex Poulos, CMO at Crossbeam Laura is joined by Alex Poulos, Chief Marketing Officer at Crossbeam. Alex is a software engineer by training who transitioned into product management and later moved into marketing and leadership roles. He has extensive experience across all GTM functions and is an award-winning CMO with multiple exits. In this episode, Laura and Alex delve into the importance...

Guest: Simone Thomas, Product Marketing at Meta Laura is joined by Simone Thomas, Product Marketing Manager at Meta. Simone started her career in advertising, got her MBA at Wharton, worked in product strategy at Nordstrom, and then joined the product team at Meta. In this episode, Laura and Simone dive deep into the importance of storytelling and people skills. Simone also explains how non-work r...

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