Soft Ambition

The title says it all. Press play only if you're ready for some very real, unfiltered hot take on investing based on my own experience, and how to ACTUALLY close the gap between where you are today and your big, audacious goals. (hint: it's not another strategy) Book a Borrow My Brain 1-week intensive. Work with me 1:1 . Join my email list . Resources & more: 📲 Connect with me on Instagram an...

Everyone and their mother online sounds like an expert now. People are buying less, content saturation, enshittification, AI everywhere, trust recession at an all time high. So if expertise is just the bare minimum and easily manufactured, what's the thing that makes a STRONG personal brand in 2026? That's what we're exploring in today's episode. Want more? Work with me 1:1 or join my newsletter,...

Grab a drink and get comfy, we're going in deep today! Inside this completely unfiltered episode, I share how (and why) I'm changing my business model after 6.5 years, the evolution of the online business space and the exact marketing strategy and platforms I'll be using and why. Enjoy! Resources & more: 💌 Join my newsletter, Off Script ❤️‍🔥 1:1 Coaching Options 🐆 Check out my website 📲 Co...

We're back baby! This is a super casual catch up so enjoyyyy! Join the email fam here to not miss out on the juicy stuff x Resources & more: 🐆 Join the waitlist for my new program ❤️‍🔥 1:1 Coaching Options 📲 Connect with me on Instagram and Threads 🍒 Check out my website

Work with me 1:1 Join Beyond The Noise waitlist Resources & more: 💌 Join my newsletter, Off Script 📲 Connect with me on Instagram and Threads 📣 Free Life-first 15 min Weekly Review 🐆 Check out my website

Is social media starting to feel like a black hole for your energy? If you’re showing up, doing “all the right things” and still feeling like you're screaming into the void, this episode is for you. I’m pulling back the curtain on why your social strategy might be falling flat , what’s actually changed in the last few years, and what to focus on instead . You’ll walk away with a reality check, a n...

Your personal brand is your best asset... and it can backfire when there are no boundaries between your life and your brand. Today we discuss online performance vs living your values out loud, and how you can do things differently. Stuff mentioned in the episode: Life-First Model - grab it before the price goes up Resources & more: 🌀 Join Beyond The Noise waitlist 💌 Join my newsletter, Off S...

How I plan to my £250K year in <20h/week - a free video Join Life-first Model to grow your business doing less but better. In this episode, I’m breaking down the 5 strategic switches in this season of business (things I changed my mind about) so I can grow my life-first forever and ever amen We talk about: Why I’m bringing something back I swore off (and why it actually works better this way) T...

I used to think a successful business meant sacrificing everything else, until I discovered how to make it fit my life instead of the other way around. In this episode, I’m pulling back the curtain on what it really looks like to run a thriving business in 20 hours a week (or less), without burning out or missing out on what matters most. In this episode, I cover: Why your limitations are actually...

In this episode, I’m pulling back the curtain on a message we’ve been force-fed for years: just be consistent . If you’ve ever felt like you’re doing all the right things but still not seeing the growth, the clarity, or the energy you want in your business — this one’s for you. I’m unpacking the real reason we cling to consistency (especially as women), the four faces of consistency no one talks a...

You might be building a business that looks good on paper, but doesn’t actually fit your life. In this episode, I’m breaking down 3 sneaky mistakes and patterns smart women keep making when they’re trying to build and grow a “simple, life-first” business, and why it’s NOT working the way they hoped. If you’ve been feeling stretched, scattered, or just over it, this one’s for you. GET 50% OFF The L...

Join Beyond The Noise waitlist to save £1000 💌 Join my newsletter, Off Script 📕 Behind The Book - a free email series on writing and publishing my first book 📲 Connect with me on Instagram and Threads 📣 Free 25 min "Leadership Content" training ❤️‍🔥 1:1 Coaching Options 🐆 Check out my website

Think summer has to mean falling behind on your goals,? Think again. In this episode, I’m sharing the exact mindset and strategy to stay visible, anchored, and connected to your work without being online 24/7 or pushing through a season that’s MEANT to feel softer, especially when you believe in LIFE first growth, like I do. In this episode, I cover: The practice I do every summer not to worry abo...

After more than a decade of marketing on Instagram, I’m taking a step back to focus on other things 👀 In this open and honest episode, I’m sharing the ins and outs of that decision, and helping you reflect on your own relationship with social media. Whether you love Instagram or dream of logging off, this one’s for you. In this episode, I cover: The unseen cost of staying on social media (even wh...

If content has ever felt like a full-time job on top of your actual business,you’re not doing it wrong, you’re just doing it in a way that doesn’t fit YOU. In this episode, I’m walking you through 5 simple but powerful shifts to help you create content in a way that’s actually sustainable, spacious, and strategic. Specifically, I cover: The first thing you must build your strategy around (hint: it...

I'm currently sick as a dog & have lost my voice, so no new episode this week. BUT what better time to bring back one of my most popular episodes where I talk about exactly this? What I do when life is life-ing, business feels like a lot , and I just want to burn it all down. (I literally recorded this as I was sick and about to move countries) Because this is what life-first leadership really...

If you've ever felt like burning your whole business down... this one's for you. You don’t hate your business. You hate the way you’ve been taught to market it. In this episode, I’m sharing the 3 moves that finally give you permission to grow your business without building it on a content hamster wheel. In this episode, I cover: How to shift from marketing that drains you to marketing that actuall...

Join this messy middle journey inside my exclusive email series, Behind The Book here . Stuff mentioned in the episode: "Make something heavy" substack Amie's transparent book numbers Resources & more: 💌 Join my newsletter, Off Script 📲 Connect with me on Instagram and Threads 📣 Free 25 min "Leadership Content" training ❤️‍🔥 1:1 Coaching Options 🌀 Join Beyond The Noise waitlist 🐆 Check o...

It’s been a minute . 18 months to be exact. This episode is raw, real, and ridiculously overdue. It’s me voice-noting you with life updates, behind-the-scenes truths, and the insane clarity I got from taking the longest break I’ve ever taken from marketing, content… and more. In this part 1/3 comeback episode, I’m sharing: Why maternity leave, a house purchase falling through and medical bed rest...

Something about marketing just isn’t hitting the same anymore for A LOT of people. In this episode, I’m breaking down why that is, and what most people are getting wrong. Specifically, I cover: the real reason why creating content feels hard (and how to fix it) a whole new lens for building a brand that people actually want to follow what depth over dopamine marketing looks like IRL what happens w...

Growing your business and making more money doesn’t have to mean doing more, faster. In this episode, I’m breaking down how to grow a business that makes more WITHOUT it taking over your life. Get ready to scale calmer! Specifically, I cover: the real reason you’re stuck in overwhelm (it’s NOT your to-do list) the 4-part approach I use to help clients scale calmer a mindset shift that’ll change ho...

Hey friend! Today we dive in deep into the *sometimes dreaded* topic of consistency. As a qualified coach who has worked with hundreds of entrepreneurs on this, I want to give you my 2 very unfiltered, "been there done that" cents on WHY that happens and why it's NOT what you think, plus my best advice. We go in deep on the struggles of the systems, the procrastination, the self-doubt and sooo muc...

Hey friend! In today's episode, I get real and deep with you about the ONE thing that has truly changed my business over the past year. This is also the thing that has helped me develop a lot more self-confidence, 10X my productivity and clarity of mind, and generally just bring me a lot more inner peace as an entrepreneur. I hope you enjoy it! My links: Connect with me on⁠⁠ ⁠⁠⁠ ⁠⁠Instagram⁠⁠....

Hey friend! In today's episode, I share with you a story based on how I was able to sell something COMPLETELY unexpectedly outside my business this week. I'm then using this as a lesson to help you do exactly the same IN your business. It'll make sense once you listen! Meanwhile, have we connected? 👇 Connect with me on⁠⁠ ⁠⁠⁠ ⁠Instagram⁠⁠.⁠⁠⁠⁠ Grab your free Consistent Sales Planner ⁠⁠...

Today I'm opening up to you about some of my biggest lessons & regrets in business from the past 4 years - there's no holding back! We're talking: what I wish I had done differently with my business model how this mistake made me leave SO much money on the table every year something I rushed on that I REALLY wish I hadn't and spent 100+ hours fixing what I used to think about passive income (a...