Shift Click

What does sales enablement really mean in 2025? It’s a question many B2B leaders are asking as buyer expectations shift and digital tools take center stage. In this episode of Shift Click: The Sales Enablement Series , Codup CEO Asim Bawany , VP of Marketing John Davis , and Product Head Fahad Sheikh sit down for a candid conversation on the future of sales enablement in B2B commerce. They unpack...

In today’s episode, we dive into the hottest news of 2024 with Shopifreaks Founder, Paul Drecksler. From the explosive feud between WordPress and WP Engine shaking up the digital landscape to Shopify’s bold moves reshaping e-commerce strategy. We unpack PayPal’s latest play to outpace Stripe and BigCommerce doubling down on B2B growth and, Temu’s entry into the U.S. market. From leadership debates...

What happens when B2B buyers start their supplier searches on Amazon and Google? Join us as eCommerce expert Jason Greenwood uncovers the critical importance of digital presence for B2B suppliers and shares strategies to quickly build trust and overcome technological barriers. With Codup CEO Asim Bawany providing technical expertise, we lay out a roadmap for successful digital transformation in th...

In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and UK, we explore the pulse of the industry with seaso...

In this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise. With a foundation in computer electrical engineering from Purdue...

In this 10th episode of Shift Click, and the first episode of our B2B series, Maaz dives into an insightful discussion with Jason Hein, a passionate B2B Ecommerce Evangelist and the Principal B2B Visionary at Bloomreach. As they navigate through a series of engaging discussions, they shed light on how businesses are transforming through digital strategies, particularly focusing on product data man...

This episode is packed with expert insights from Louis Smith, who’s a prominent figure in the world of Ecommerce SEO. Louis answered a series of audience-sourced inquiries throughout the episode and offered his valuable perspectives on various topics: The influence of AI chatbots on how consumers search. The combined effects of SEO and AI on search behaviors. The interplay between SEO and discerni...

In this episode, we're venturing outside our typical tech world to dive into a mouthwatering tale of innovation. While there might be an element of "food technology" involved—after all, creating a delicious supermarket-shelf pastry is an art—our focus today is not on the tech side. Instead, we explore how a deep-rooted family passion for food transformed into a retail brand that has unexpectedly s...

Why Recommerce is the Future Friendly Ecommerce? Join us in this episode as Maaz engages in an absorbing conversation with Niall Murphy, the tech-savvy CEO of EVRYTHNG, who also moonlights as a trailblazing entrepreneur. Throughout the podcast, Niall delves into the burgeoning trend of recommerce, sustainable shopping practices for today's consumers, and his predictions for the recommerce market's...

In this episode, Maaz connects with Mark Yeramian, the CEO of Moast, as they talk about how communities are the life blood of the digital world. They navigate the depths of community-building, shedding light on the substantial impact it can have on what Mark describes as ‘last mile conversions.’Enabling human interaction in e-commerce sounds like the missing piece of the puzzle in making online sh...

In this episode, Maaz fosters an engaging conversation with Sheila Donovan, the Founder of WorldWise Ads, and Marc Zazeela, eCommerce growth creator. Exploring the various hurdles encountered in the domain of Global Commerce or you can call it International Commerce. Unraveling the numerous issues businesses face when trying to sell to the global market. Furthermore, they brought attention to key...

In this episode of the Shift Click, your host Maaz Ahmed engages in a dynamic conversation with Justin Leigh, CEO of Workflow Labs, as they anticipate the "Death of a Keywords" at the hands of AI. Will NLP-backed AI redefine our online search experiences for good? During the podcast Justin discusses the future of search, particularly on platforms like Amazon, where natural language processing (NLP...

In this episode of the 'Shift Click' podcast, host Maaz Ahmed interviews entrepreneur Chad Massura, who shares his journey of building a business as a college student that was eventually sold for 1 million dollars. Chad discusses how entrepreneurship is often overrated and how he learned the importance of building a sustainable brand that aligns with his values. He talks about the challenges he fa...

We're talking to Liz Kressel, eCommerce Strategy Consultant at Lizard Strategy about Live Commerce. Liz breaks it down into what is Live Commerce, the 3 ingredients that make a live show successful and effective and what are the implications for eCommerce businesses. Your thoughts on this! Contact: https://codup.co/contact-us/

Welcome to the latest episode of our podcast series, where we explore the world of e-commerce and its ever-evolving landscape. In this episode, we'll be discussing the buzz around Headless commerce and Composable commerce, and exploring whether these emerging concepts are more hype than reality. Headless commerce has been touted as the future of e-commerce. It refers to separating the front-end pr...