SGPT Marketing

In a crowded fitness market, prospects are bombarded with ads, offers and options - making trust more important than ever. In this episode, Miles dives into why SGPT gyms need to prioritise building trust across every part of the marketing and sales journey in 2026.     Key takeaways include: Social proof matters - Reviews, testimonials and Google ratings help prospects feel confident choosing you...

Meta ads are constantly changing. What worked a few years ago doesn’t work now - and what works today won’t last forever. In this episode, Miles breaks down what’s actually working for SGPT gyms on Meta in January 2026, based on day-to-day data across HAMPER clients and the growth of their own SGPT gym, INTENT91 to five locations in five years.   He covers the three areas that matter most right no...

On this week’s episode of the SGPT Marketing Podcast, host George is joined by a very special guest - his wife and business partner, Emily Branford, COO of INTENT91.   Between them, George and Emily have grown INTENT91 from one small group personal training gym into a five-site operation, all while building teams, systems and a business that supports long-term growth rather than founder burnout. I...

This week, George dives into a question he was asked on his Instagram story: How do you actually balance life and business as a gym owner?   For him, the answer always comes back to one thing - structure. Once your product is solid, the next step is getting good enough at marketing and sales to generate the revenue needed to hire. Because without revenue, you can’t bring people in. And without peo...

In this episode of the SGPT Marketing Podcast, Miles shares why we paused Meta Ads at several INTENT91 sites - and what gym owners can learn from it.   He walks through what happened when the ad tap was turned off, the levers we pulled to keep leads flowing and why a temporary pause can improve performance when campaigns return.   You’ll hear: Why ads were paused at established sites What happened...

This week on the SGPT Marketing Podcast, hosts George and Miles break down their 2026 predictions for SGPT gym marketing - the 5 key areas gym owners must understand, prepare for and execute on if they want to stay competitive in the year ahead.   They cover: Hyper-niche messaging Why gyms that specialise, go deep on one problem and stay consistent for 12+ months will cut through the noise.   Meta...

In this episode, Miles interviews Adam Wright, founder of The Barn Gym, about the incredible journey of growing a fitness business at pace. Adam talks through how he transitioned from offering 1-1 sessions and large group classes to a focused small-group personal training model, which laid the foundation for rapid expansion.   Listeners get an inside look at how Adam scaled The Barn Gym from one l...

On this episode of the SGPT Marketing Podcast, Miles dives into the one thing gym owners still have full control over when it comes to Meta Ads: their ad creatives. With Meta’s AI now taking over targeting, campaign setup and budget optimisation, the videos and images you put in front of your audience are more important than ever.     Miles breaks down how to make your creative stand out, capture...

In this episode, Luke Turner, owner of T2FIT, pulls back the curtain on scaling gyms, high-ticket sales and building a business that thrives. He shares exactly how he gets clients from first contact to committing big with his “14-Day Upgrade System” and why sometimes shorter-term offers can actually drive more revenue and volume.   Luke also dives into multi-site growth, leadership, membership str...

What does it really take to build a thriving SGPT gym that lasts?   In this week’s episode of the SGPT Marketing Podcast, hosts Miles and George share the 10 most valuable lessons they’ve learned from years of running and scaling INTENT91 - a business that’s grown from one location to a multi-site operation built on strong culture, smart systems and a premium member experience.   They cover everyt...

In this week’s episode, George and Miles are joined by the brilliant and larger-than-life Mark Fisher - the man behind Mark Fisher Fitness, Business for Unicorns, and Alloy Personal Training.   Mark shares the wild story behind his “Enchanted Ninja Clubhouse of Glory and Dreams”, how it became one of the highest-grossing gyms in the world, and what gym owners can learn from its success. From leade...

In this week’s episode of the SGPT Marketing Podcast, Miles returns to expand on one of the most important topics in SGPT marketing - creating effective call-to-action ads that actually drive revenue.   Part 1 was all about the creative side: making sure your ads align with your brand, stop the scroll, and look the part. But this time, we’re turning our focus to the systems and strategy that make...

In this episode, we sit down with the one and only Jean-Claude Vacassin - a true powerhouse in the fitness industry whose reputation precedes him. From growth strategies and referral systems to high-performance team management, we cover the intricate inner workings of running successful gyms and scaling a business without losing the soul of it. JC pulls back the curtain on his approach to KPIs, au...

This week on the SGPT Marketing Podcast, Miles returns to the mic to uncover the metric that truly determines whether your ad campaigns are working - and it’s not cost per lead.   Miles explains why focusing on CPA (cost per acquisition) gives you clarity on what’s really driving your gym’s growth, how to read your ad data without getting lost in vanity metrics, and how to use secondary metrics li...

In this episode of the SGPT Marketing Podcast, Miles breaks down how to create effective call to action campaigns that consistently generate leads for your gym.   Drawing from his experience running ads for 60+ gyms and HAMPER’s own four INTENT91 facilities, Miles covers the three most important factors every SGPT owner needs to get right: Ensuring your ads align with your brand and speak directly...

In this episode, INTENT91 founder George is joined by Client Success Executive Luke Rutherford for a deep dive into sales conversations. Together, they walk through real sales call scenarios and break down how to handle common objections, from prospects asking about cost upfront to those who say they “need to think about it.”   George and Luke highlight why the best salespeople aren’t pushy - they...

Pricing is one of the biggest sticking points for small group personal training gym owners - and often the very thing that keeps you from building the profitable, fulfilling business you set out to create.     In this episode, George breaks down: Why “charging more” isn’t as simple as it sounds (and how to overcome the emotions behind it) How to position small group PT against budget gyms, class-b...

George, joined by his wife and business partner Emily, dives into the game-changing hire that every SGPT gym owner overlooks: the Executive Assistant. Together, they break down how bringing in an EA frees up your time from low-value admin tasks so you can double down on sales, delivery, and culture - the work that really grows your gym.     George shares how hiring Emily as his EA from day one was...

Most gym owners make the mistake of talking about solutions - training programmes, nutrition consults, or fancy equipment - instead of the real problems their prospects are facing.   In this episode, George breaks down how to identify your brand message so it connects with the people you actually want to attract. He uses a simple analogy: when he wanted Wimbledon stripes on his lawn, he didn’t car...

In this episode of the SGPT Marketing Podcast, George - founder of INTENT91 - breaks down the exact model that can take a single small group personal training gym to £600k in yearly revenue.   Drawing on INTENT91’s success (with the 5th site now on the horizon after just 5 years), George explains how keeping things simple is the fastest path to growth:   150 members paying ~£330/month One product:...

Trust is the foundation of every successful SGPT gym - without it, even the best marketing campaigns fall flat.   In this episode, Miles breaks down exactly why building trust will grow your SGPT gym. You’ll learn how testimonials, value-driven campaigns, and consistent messaging create stronger connections with prospects, help you stand out from competitors, and ultimately lead to more sales.  ...

What if one free piece of content could help you grow your email list, build trust with prospects, and convert more sales - all at the same time?   That’s exactly what a lead magnet can do for your small group personal training business. In this episode, Miles explains:   What a lead magnet is (and why you’ve almost definitely used one before) How to create one that aligns with your brand and attr...

Having worked with over 60 SGPT facilities and scaling INTENT91, our own personal training gym, from 1 to 4 locations, we’ve learned exactly what separates a profitable Meta Ads strategy from one that just burns through budget.   Here are the 3 biggest mistakes we see SGPT gym owners making when running Meta Ads:   1) Ignoring Your Brand in Your Ads • If your ads don’t match your messaging across...

We’ve grown our own personal training gym, INTENT91 , from 1 to 4 facilities in 4 years. We’ve used that same knowledge to help 50+ other gym owners to scale their businesses too.   Here is the exact marketing blueprint that we use to scale SGPT gyms effectively:   1. Paid Ads Paid ads remain the most reliable way to generate leads consistently. Running consistent paid campaigns on platforms like...

When George first opened INTENT91 , like many new gym owners, he focused on the wrong things - wasting time and money in the process.    These are the 5 marketing lessons he learned the hard way, and the ones we now apply across 50+ of our SGPT gym owner clients.   If you’re in the early stages or struggling to grow, this will save you months of guesswork: 1. Don’t rely on organic content to grow...