SGPT Marketing

Growing your gym means building a team you can trust, and that starts with hiring the right people.   In this episode, George Branford shares the biggest lessons he's learned after hiring 50+ personal trainers (and recruiting close to 100) across INTENT91's 5 SGPT gyms. Rather than relying on luck, George explains the systems and processes that have helped build a high-performing coaching team tha...

Generating more leads isn't the goal anymore - generating better leads is.   In this episode, Miles reveals the three biggest factors that are helping gyms attract higher quality enquiries in 2026, based on real marketing data from INTENT91 and over 100 gyms supported by Hamper Agency.   You'll learn: Why specific ad creatives outperform generic fitness marketing How testimonials and social proof...

Can a one-hour workshop generate thousands in revenue for your gym?   In this episode, George shares the exact strategy INTENT91 recently used to generate £2,500 from a single workshop, with just £298 spent on advertising.   You'll learn how to: Choose a workshop topic that attracts your ideal clients Create ads that fill the room with qualified prospects Improve attendance rates through smart fol...

Thank you to everyone who attended our recent live webinar. We had an incredible turnout and some fantastic questions from gym owners looking to grow their businesses.   If you couldn't make it live, or you'd simply like to listen back and revisit the content, this episode is for you.   In this webinar replay, we share the exact strategies we've used to scale our five SGPT gym locations to over £2...

How do you stop members leaving your gym and why does retention matter so much for growth?   In this episode, George Branford pulls back the curtain on the exact systems INTENT91 uses to retain members across 5 successful personal training gym locations. With a company-wide attrition rate of just 4%, George explains how retention impacts everything from profitability and cash flow to marketing per...

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   Are you relying too heavily on one source of leads for your gym?   In this episode, George Branford breaks down why every successful SGPT gym needs a holistic marketing strategy and why putting all your faith in a single channel, especially paid ads, can leave your business exposed. Using examples from INTENT91's five locations,...

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How did we scale our SGPT gyms to £200K+ in monthly revenue across five locations - and more importantly, how can you apply the same principles inside your own gym?   In this episode, George and Miles are back together to give a preview of the strategies they'll be unpacking in their upcoming webinar. They discuss the exact foundat...

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How do you know if your marketing is actually any good?   In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth.   Using real examples from INTENT91 and lessons learned ov...

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   Listen to other Meta Ads episodes below:    How to Win with Meta Ads in 2026: Spotify Apple Podcasts   Paid Ads: What to Know for 2026: Spotify Apple Podcasts     Meta Ads: What Matters Most: Spotify Apple Podcasts   How do you generate high-quality leads for your SGPT gym - not just more leads, but the right leads?   In this epi...

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   In this episode of the SGPT Marketing Podcast, George shares why marketing is the most powerful investment you can make in your SGPT gym - and backs it up with real numbers from inside INTENT91’s five locations.   Using March’s results as a case study, George reveals how an £11k+ investment into Meta ads produced substantial fron...

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   In this episode of the SGPT Marketing Podcast, Miles takes a step back and shares five of the most important lessons he’s learned from 5+ years of marketing small group personal training gyms - both within his own gyms and through working with clients.   Covering everything from mindset to strategy, Miles dives into: Why focusing...

In this episode of the SGPT Marketing Podcast, Miles dives into the reality of running ads on Meta Platforms in 2026 and why many gym owners are getting it wrong.   Drawing from his day-to-day experience inside Ads Manager, Miles shares a practical breakdown of what actually drives results today. He focuses on three critical areas: Understanding the platform: Why constant changes and AI-driven fea...

Most gym owners are stuck - not because of effort, but because they’re playing the wrong game.   In this episode, we’re joined by Phil Graham, a business coach and entrepreneur, to break down what’s actually happening in the fitness industry right now - and what you need to do to stay ahead.   We dive into why paid ads are getting more expensive, why most marketing no longer works and how AI is ma...

In this episode of the SGPT Marketing Podcast, Miles dives into the key factors gyms should consider when choosing a front-end offer.    Rather than prescribing a single “best” option, he explores the advantages and drawbacks of short-term, mid-term and long-term offers - covering everything from conversion challenges and revenue potential to member engagement and retention.    Whether you’re a ne...

Are you a 1-1 personal trainer hitting a ceiling on hours and income? Or a large group gym struggling to retain clients and charge a fair price? In this episode, George Branford explains why the Small Group Personal Training (SGPT) model is the ultimate solution.   George draws from his own experience transitioning from 1-1 training and large group boot camps into SGPT, sharing how it allowed him...

In this episode, Miles sits down with Ali Turpie, founder of Calm + Chaos, on-site at his gym in West Byfleet.   Ali’s story is unlike most. After losing his father at a young age and later suffering a major stroke that left him unable to speak, fitness became the foundation for his recovery. That journey led to the creation of Calm + Chaos - a brand built around the balance of calm and chaos, com...

In this episode, Miles breaks down 3 ways SGPT gym owners can convert more leads into sales.   Generating leads is only half the battle. If your systems aren't set up properly between the moment someone enquires and the moment they speak to you, you're likely leaving a lot of sales on the table.   Miles explains why most successful gyms convert around 20-40% of their leads and shares the 3 key are...

In this episode, Miles is joined by Sacha Harding - founder of SHIFT Personal Training in Bedford and former professional rugby player with the Bedford Blues.   After a 14-year rugby career, Sacha transitioned into personal training, scaling a busy 1-1 model before pivoting into small group training and opening SHIFT in 2021. Today, the gym sits at around 170 members and is close to operational ca...

Want to watch the full webinar replay instead of just listening to the Q&A? You can access the 2026 SGPT Marketing Webinar here: https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is the dedicated Q&A section from our live 2026 SGPT Marketing Webinar - released separately so you can dive straight into the specifics.   Inside, we answer real questions from gym owners, including: Whe...

Prefer to watch the replay of the live webinar rather than listen? Click the link below to watch our 2026 SGPT Marketing Webinar. https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is a replay of our Live Workshop: 2026 SGPT Marketing, where we hosted 70+ gym owners and shared the exact strategy we are using right now to grow SGPT gyms in a changing market.   Inside this session, w...

In this episode, George Branford, co-founder of Hamper and INTENT91, is joined by Pete Dupuis, co-founder of Cressey Sports Performance and business coach at Business For Unicorns, which currently supports around 150 gym owners worldwide.   Pete has been in the industry since 2007 and brings nearly two decades of experience building, scaling and leading high-performance training facilities. Togeth...

Register for our 2026 SGPT Marketing Webinar here: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/   In this episode of the SGPT Marketing Podcast, George Branford - co-founder of Hamper and co-founder of INTENT91, a small group personal training gym that has scaled from 1 to 5 locations in 5 years generating multiple seven figures in revenue - breaks down 5 things you must know about sales....

In this episode of the SGPT Marketing Podcast, Miles shares the proven marketing framework used to successfully open new gym locations and replicate results across multiple sites.   He walks through the five steps gym owners need to follow to hit the ground running when opening a new facility, whether it’s your first gym or your fifth.   Be prepared This starts with mindset and planning. Moving fr...

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/   In a world where most towns are packed with SGPT gyms offering similar services, being good is no longer enough. You need to be known.   In this solo episode, Miles walks through four proven ways to beco...

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/   In this episode of the SGPT Marketing Podcast, Miles breaks down the five biggest marketing mistakes made while growing INTENT91 over the last five years.   Not having a clear brand message Trying to hel...