Sell Less. Mean More.

Who wouldn't love to wave a magic wand over Australia's workplace culture? Meet Ali Drew-Forster, Director of Workology, author of 'The ABC of Exceptional Workplace Culture' and all-round workplace culture nerd. In today's gregarious podcast, Iolanthe and Ali discuss the importance of workplace culture and how it can impact business success. Ali shares her journey from practicing employment law to...

In the season finale of "Sell Less Mean More," host Iolanthe Gabrie chats with Natasha Hannah, seasoned lawyer, Mama of twins and co-founder of her own practice, inhouse nous. Natasha reflects on her journey from government to private practice and finally launching her own firm with a focus on authenticity and values alignment. Rejecting the pale, male and stale legal mold, Natasha and her busines...

On today’s episode I’m joined by Jenny Stilwell, author of The 7 Percent Club. This book deciphers the reasons many businesses struggle to surpass the 2 million threshold, and that’s what we’re going to discuss today! Jenny’s background is as diverse as it is fascinating. From her initial role in sales and marketing, she carved out a niche in the corporate world, later embarking on an entrepreneur...

In today's episode, we explore the unique experiences, challenges, and triumphs of two inspiring women entrepreneurs, Chelsea and Marianne. Chelsea is the owner of Ms. Jay's, a trendy hair salon that's been making waves in the industry. She is a driven businesswoman and a loving mother to her son, Phoenix. She shares her insights on the salon business and how she managed the transition into mother...

In today's episode, we delve into the dynamic world of business coaching with the vibrant and insightful Suz Chadwick. A seasoned coach, mentor, and branding expert, Suz brings a wealth of experience to the table, sharing her valuable insights on improving businesses, enhancing branding, and differentiating oneself in the coaching landscape. Suz takes us through her journey, starting with her back...

In this episode I talk with the incredible Emma Edwards of The Broke Generation, a platform focused on financial well-being and improving our relationship with money. Emma has successfully curated a brand that not only supports her but also resonates with her audience. She believes it is important to go into business with clear and intentional goals to guide you. In this episode we discuss the imp...

Today’s conversation is all about unleashing your creative genius and making bank while you're at it. Our special guest is spilling the beans on how to crack the code of developing a pricing strategy and transforming your career from undercharging to unstoppable success. We’re thrilled to bring you Jasmine Designs, also known as Your Pricing Queen. Jasmine has been in the creative design business...

This is our final episode for the year! I think it’s appropriate after such a strange and momentous year that we reflect on the challenges, the amazing bits and the wins. In this episode, I share what each of my businesses and my personal life looked like and the learnings I’m taking away from what has been a really big year! There have been many highs - I had a book published, signed onto a lease...

I have a brand new business which is a project I’ve been working on with my husband and business partner, Yule Guttenbeil, for the entire year. Today I share a conversation with Yule about Good Axe, our new co-working and professional workspace brand, which we are incredibly excited about. We take a deep dive into the process of opening a new business that has more overheads than any previous busi...

Today we’re in conversation with Yule Guttenbeil from mode.law (with a word to the wise, Yule is actually my husband and business partner). Over the last two years mode.law has been through a seismic change and has now relaunched under a new corporate structure. This is, truly, a phoenix story. As many of you will know, when you consult with trusted advisors, they ask you to reflect on an exit pla...

My guest today is Vix Maxwell, known to many as New Age Hipster. Vix is an author of spiritual books and young adult fiction, a tarot reader, spiritual development teacher and she joins me to talk all about intuition in business. I connected with Vix a few years back on Instagram and it’s been amazing to witness her business journey. As a business owner, creative and intuitive, Vix has so much wis...

Today I’m speaking with Elle Steele - a champion Paralympian, intuitive healer and corporate consultant. That’s a pretty diverse pool of expertise but let me tell - Elle is all of that and more. This episode focuses on Trimester 1 of 100 Days of Brave, focused on ideation and intuition, and Elle is just the right guest to talk to about this! Elle explains how she incorporates the use of intuition...

In today’s episode, we have a big-hearted conversation with Julie Davis, who owns and runs the real estate coaching business, Agent Dynamics. Julie’s purpose is to help people find their greatness so they can show up, contribute their best and feel like an integral part of their team. The turnover in the real estate industry is second only to hospitality. Julie explains how the ‘full pockets, empt...

Today’s podcast is part of a project I’m working on called ‘The Divorce Playbook’. I know that doesn’t sound like a whole gaggle of giggles but it is important. It’s something that has touched my life and I’m sure it’s touched your or your family and friends’ lives in some way too. The process of a woman leaving a marriage is a lengthy one with lots of time spent waiting in the wings, hoping and c...

This is my story of writing a book. I recently launched my first book, “100 days of Brave” and the thing I’d love you to take away from today’s episode is what the reality of writing a book is like. Becoming an author isn’t just a magical gift from heaven. It was always my goal to author a book. Research, literature and a love of the written word are my heartlands. So it wasn’t a surprise that I e...

Imagine running a business while both partners go on maternity leave at the same time. That’s exactly what happened with my guests today, Aimee Maud and Annalise Romer from Romer Maud Family Lawyers. Aimee and Annalise are co-partners in their Melbourne based family legal practice and both women became pregnant at the same time. We talk today about their journeys throughout pregnancy, birth, and m...

My guest today is Tom Peasnell from The Keys in Preston. Tom is a chef by trade and in the last 8 years has been running several different types of hospitality venues. Tom and his partner have designed The Keys for themselves after achieving so much success and wisdom from opening and operating various locations. They absolutely love old bowling alleys with their atmosphere, architecture and nosta...

While divorce can feel like the end of so many things in your life, it can actually represent the beginning of the next new and exciting part of your life. Your world can open up with opportunities to step into new roles, environments, friendships, and relationships. This episode is part of The Divorce Project series which looks at different aspects of separation and divorce. I’m very grateful to...

You may have a general awareness surrounding the concept of market research but are unsure of the details. Perhaps you’ve heard that it can be used to help you identify your target market to ensure you’re investing in the right areas. Well, you’re in luck! Today we’re going to explore all facets of market research and how you can use it effectively in your business. I’m very excited to be bringing...

I have had the incredible pleasure of bringing you so many amazing and inspirational entrepreneurs' journeys and experiences so far on Sell Less, Mean More. Today I wanted to do something different. I am so excited to share with you my first solo episode. I am chatting about my childhood, tertiary education, living overseas, my own professional journey and how I became a business owner. I have lea...

I’m talking today with the lovely Veronica Sanderson from the Birth Photography Collective about her work as a birth photographer, business owner and her journey so far. Birth is often associated with fear and too many unknowns, but Veronica helps women by capturing the beauty in those sacred moments. In this episode, Veronica shares her journey getting started in photography, why birth photograph...

My guest today is a local legend here in Melbourne. Chelsea Johnson is the owner of Miss Jay’s Nails and Beauty, which is more than your typical nail salon. Filled with eclectic art, pink walls and body-positive messaging, Chelsea has created a space that is inclusive of all people and all backgrounds to be embraced for who they are... and walk out with some pretty fabulous nails too. In this epis...

My guest on the show today is Rochene Hawley, owner of not one, but three Melbourne based businesses in the fitness industry. It was my absolute pleasure to sit down with Rochene as we chatted about her triptic of successful businesses and her enthusiastic approach to life as a business owner, woman and mother. Rochene is the owner of Barbell Babes Brigade, Women In Strength and Women Who Lift and...

Running a service-based business - like domestic cleaning - requires a SHED LOAD of moving pieces and variables. From the recruitment of cleaners through to office staff, training for best practice, ensuring you're insured to the eyeballs, assuaging the worries of customers and dealing with the whole 'being in other people's homes' thing - it's a lot. It's also what Edward Clayton of Maid to Clean...

Michael Love helps people move. On the face of it, he's a third-generation estate agent at the helm of leading Melbourne network Love&Co. Mike blows the stereotype of what an agent is out of the water; way, WAY out of the water. An intrepid young business owner in a fiercely competitive category, this episode of Sell Less, Mean More sees Mike and Iolanthe discussing the import of being present...