#seen

Social media isn’t burning you out, your workflow might be. In this episode, Lach sits down with Matt Navarra — social strategist, consultant, media commentator, and author of the Geekout newsletter — to unpack the realities of working in social today. From Matt’s unconventional career path (banking, teaching, government comms) to becoming one of the most trusted voices in the industry, this conve...

Ideas are infinite now. Execution is the real bottleneck. In this episode, Lach sits down with Rich Henson , Product Manager at Sked Social , to unpack what actually happens between customer feedback and product launches — and why most social teams are drowning in ideas but starving for clarity. From rebuilding approvals (and killing the screenshot era) to spotting early signals around AI adoption...

Most brands don’t need better content. They need better community instincts. In this episode of Seen , Lach sits down with social strategist Cal Ritchie from Iris Worldwide to unpack what actually makes social work right now. Cal started his career in community management and never lost touch with it. That foundation shapes everything he does, from big brand strategy to the smallest DM interaction...

You don’t need a hot take on everything, and forcing one might be what’s burning you out. In this episode, Lach Bradford sits down with Gen Fricker to talk about creativity in the internet age, finding your voice before algorithms existed, and what it really means to build a career that lasts. From early Twitter and Triple J to stand-up comedy, touring, and content creation today, Gen shares the l...

Social media didn’t just change how we post, it changed how we think, rest, work, and connect. In this episode, Lach Bradford sits down with Kriti Gupta to unpack what it really means to live online. From starting out running Facebook events for community groups, to working across publishing, big brands, and building her own venture In My Head , Kriti shares the unfiltered realities of working in...

Social media doesn’t need more trends. It needs better taste, conviction, and people who actually understand the feed. In this episode of #seen , host Lach Bradford is joined by Lena Tuck — a freelance social video producer who’s helped brands, creators, and major platforms grow by throwing out the rule book . We talk about: Why repeatable formats beat chasing trends Why comments matter more than...

Social media isn’t broken, we’re just forgetting the people. In this episode of #seen, Lach sits down with Yasmin Cooke , Social Media & Content Manager at EMU Australia , to unpack what great social actually looks like today. Yasmin leads social, content, PR, creators, UGC, and community for a global brand — and brings a refreshingly grounded, people-first perspective to strategy, storytellin...

Yazan Al Tamimi doesn’t do vanity metrics. He builds systems that last. From dropping out of school at 15 in Jordan to becoming a founding member of Spotify MENA, Yazan has helped launch Spotify across Saudi Arabia, Egypt, Morocco and beyond — driving record-breaking engagement, viral cultural moments, and real business impact at scale. In this episode of #seen , we unpack: Why the best social med...

This week on the #seen Roundtable , Lach Bradford , Gabby Torres-Soler , and Hana Block dive head-first into 20 of the spiciest social media hot takes for 2026. From trial reels and daily posting myths, to vibe-coding, AI slop, burnout, memes, creators-turned-founders, and whether LinkedIn is becoming Instagram for adults — nothing is off limits!! Gabby just got back from Lady Gaga’s Mayhem Ball (...

This week on the #seen podcast, we sit down with Georgie Healy — the marketer, operator, and AI strategist who helped launch Google’s first AI Startup Accelerator in ANZ. What starts as a chat between two internet kids reminiscing about MySpace layouts and MSN fonts turns into a ridiculously deep dive on the future of marketing, authenticity online, AI literacy, personal branding, creativity, and...

Jess Smalley has been behind some of the biggest podcasts in Australia — Mark Bouris, Two Doting Dads, plus a heap of shows she’ll never publicly take credit for. Now she’s building her own thing. Sharing the game she’s been running behind the scenes for years. Starting from zero again — which is brutal, humbling, and very, very real. In this episode we unpack: Why audience building starts way ear...

Most companies think they have a marketing problem. Isaac Peiris will tell you they have a go-to-market problem. In this episode of #seen — a podcast by Sked Social , Lachlan Bradford sits down with Isaac Peiris , founder of Pistachio , to unpack why brands struggle to turn positioning into pipeline — and what to do about it. Isaac has led growth at The Daily Aus (180k subscribers in 10 months), s...

This episode is the honest, no-BS breakdown social marketers actually needed. Lach , Gabby (Head of Growth), and Hana (Campaign Manager) sit down to unpack Sked’s 2025 Social Trends Report — and reveal what really played out this year. From trends that exploded to ones that died quietly, we dig into the strategies that shaped 2025 and what every marketer should prepare for heading into 2026. Insid...

Most brands obsess over “going viral.” Almost none know what to do after it happens. In this episode of #seen — a podcast by Sked Social, Lachlan Bradford sits down with Josh Bailey , former TikTok insider and founder of CoCo , to unpack what brands actually get wrong about social. Josh spent years inside TikTok watching the same mistakes play out again and again: chasing luck, copying trends, obs...

Most brands talk about being “authentic.” Renee Shaw actually is. In our first episode of #seen — a podcast by Sked Social , host Lach Bradford sits down with the woman behind some of LinkedIn’s funniest and most fearless B2B content. Renee runs social for tl;dv — an AI meeting assistant built for teams who’d rather not rewatch their entire Zoom recordings, and she’s doing it her way. No dashboard...