#seen

In this episode Most brands run their content backward. They over-polish the comments and under-think the posts. Angus Clark, founder of brand-strategy microagency Create a Frontier, makes the case for the opposite and shows what changes when you do. We sat down with Angus to get into how he thinks about the boundary between craft and honesty in a brand's content. He came up through indie publishi...

Lach talks about the 30 lessons from 30 episodes of the #seen podcast. You can read the article here . This podcast is proudly brought to you by Sked Social . Start your FREE 14 day trial now.

Parker Hughes is the founder of Parker Marketing and Management, a marketing agency helping brands grow through strategy, content and creative. In this episode, Parker shares her journey from missing out on nursing school by 0.05 of a point to building a successful agency before turning 30. We chat about entrepreneurship, leadership, burnout, boundaries, AI, social media addiction, client manageme...

Salomé Thériault never planned on working in social media. After building a career in the fashion industry, working with global retailers and living in China, a chance return home during COVID led her to spot a gap that would eventually become Ampersand Social . In this episode, Sal shares her journey from corporate life to agency owner, the lessons she's learned through burnout, scaling a team, a...

This week on #seen, Lach sits down with Rachael Webb from Sticki and DataSauce for a conversation on creator partnerships, internet culture, human behaviour and why the best marketing rarely follows a formula. They get into the psychology behind why people buy things, why smaller brands are often moving faster than legacy players, the tension between originality and efficiency, and why creators sh...

Everyone wants to grow online. Very few people talk honestly about what it does to your brain. This week on #seen, Lach sits down with Madeline Daffara for a super honest conversation about content creation, community, burnout, vulnerability and trying to stay grounded while building a presence online. Maddi works inside Kic as a Content Manager while also building her own platform across Instagra...

Everyone wants the shortcut. Nobody wants to do the boring work. This episode with Jack Delaney goes deep into the overlap between elite sport, creativity, discipline, and why most people are chasing hacks instead of building actual skill. Jack went from professional rugby into the world of creative strategy and performance marketing, eventually landing at Canva — where he now works across paid me...

If your content looks perfect but no one cares, this is why. Bit of a different episode this week. Lach jumps in solo for a quick, no-BS breakdown of what’s actually happening across social right now. In 9 minutes: Why “perfect” LinkedIn posts are getting ignored The real reason Instagram reach is coming from shares, not likes What’s quietly shifting on TikTok What’s underplayed vs completely over...

Most brands don’t have a content problem. They have a trust problem. This week on #seen, Lach is joined by Kelsey Denouden , founder of Have and Hold Marketing. They chat about her unconventional path from performing arts and retail into running an agency, why authenticity is getting harder to fake, how to create content that works in an AI world, the psychology behind customer behaviour, managing...

Most sports content looks good. Very little of it actually makes you feel anything. In this episode, Lach sits down with Jacob Gaynor — one of the minds behind the shift in how AFL clubs show up online. From his time at the GWS Giants to now helping build the Tasmania Devils from scratch, Jacob has been part of a new wave of content that feels more human, more connected, and a lot more interesting...

Most LinkedIn content is trying to sound professional… and that’s exactly why it doesn’t work. In this episode, Lachlan sits down with Robin O Connell, a long-time LinkedIn leader who’s spent over a decade inside the platform across multiple roles, countries, and now within its evolving Creative Studio. They unpack what’s actually working on LinkedIn right now, why so many brands and creators blen...

Most people aren’t bad at social… they’re just overthinking it. In this episode, I sit down with Larissa Andrianakos (Senior Social Creative at Ogilvy) to unpack what actually makes content work right now and why confidence is probably the most underrated skill on the internet. We get into: why “perfect” content is usually the thing that flops how small, almost invisible details drive engagement t...

Most brands are still trying to win attention with content that feels safe, polished, and instantly forgettable. This week, Lach is joined by Medya Gungor from Zeno London to chat about what actually earns attention now — from creators and community to cultural tension, impact, and why the best brand ideas usually start with a real human problem. Proudly brought to you by Sked Social .

Being “chronically online” might be the most valuable skill right now. Lauren Meisner , founder of Centennial World, has built a media brand off the back of internet culture, creators, and understanding what people actually care about online. We talk authenticity, trends, burnout, community, and why most brands are still playing catch up. This one will change how you think about social. This episo...

Most brands think social media success means more followers and more views. Shelley Strater says that’s completely wrong. Shelley has spent 15+ years working across social media, digital marketing and content strategy , helping brands understand the real drivers behind audience growth — human behaviour, emotional connection and community. In this episode of #seen , we talk about what actually move...

A 17-year-old dropped out of school, picked up a camera, and accidentally learned more about the internet than most marketing teams. In this episode of #seen , Lach Bradford sits down with Chris Mansour — a teenage videographer who went from filming real estate listings at 15 to helping founders build personal brands online. Seven months ago, Chris dropped out of school and took a bet: get his bos...

She tore both ACLs, lost her dad, battled cancer — and still built one of the sharpest marketing brains in the game. This week on the pod, Lach sits down with Maddie King — product marketer at Canva, ex-Unilever brand manager (Dove, Rexona, Lynx), former TikTok brand strategist, early Magic Brief marketing lead (acquired by Canva), and professional LinkedIn “shitposter.” What unfolds is way more t...

Social media isn’t burning you out, your workflow might be. In this episode, Lach sits down with Matt Navarra — social strategist, consultant, media commentator, and author of the Geekout newsletter — to unpack the realities of working in social today. From Matt’s unconventional career path (banking, teaching, government comms) to becoming one of the most trusted voices in the industry, this conve...

Ideas are infinite now. Execution is the real bottleneck. In this episode, Lach sits down with Rich Henson , Product Manager at Sked Social , to unpack what actually happens between customer feedback and product launches — and why most social teams are drowning in ideas but starving for clarity. From rebuilding approvals (and killing the screenshot era) to spotting early signals around AI adoption...

Most brands don’t need better content. They need better community instincts. In this episode of Seen , Lach sits down with social strategist Cal Ritchie from Iris Worldwide to unpack what actually makes social work right now. Cal started his career in community management and never lost touch with it. That foundation shapes everything he does, from big brand strategy to the smallest DM interaction...

You don’t need a hot take on everything, and forcing one might be what’s burning you out. In this episode, Lach Bradford sits down with Gen Fricker to talk about creativity in the internet age, finding your voice before algorithms existed, and what it really means to build a career that lasts. From early Twitter and Triple J to stand-up comedy, touring, and content creation today, Gen shares the l...

Social media didn’t just change how we post, it changed how we think, rest, work, and connect. In this episode, Lach Bradford sits down with Kriti Gupta to unpack what it really means to live online. From starting out running Facebook events for community groups, to working across publishing, big brands, and building her own venture In My Head , Kriti shares the unfiltered realities of working in...

Social media doesn’t need more trends. It needs better taste, conviction, and people who actually understand the feed. In this episode of #seen , host Lach Bradford is joined by Lena Tuck — a freelance social video producer who’s helped brands, creators, and major platforms grow by throwing out the rule book . We talk about: Why repeatable formats beat chasing trends Why comments matter more than...

Social media isn’t broken, we’re just forgetting the people. In this episode of #seen, Lach sits down with Yasmin Cooke , Social Media & Content Manager at EMU Australia , to unpack what great social actually looks like today. Yasmin leads social, content, PR, creators, UGC, and community for a global brand — and brings a refreshingly grounded, people-first perspective to strategy, storytellin...

Yazan Al Tamimi doesn’t do vanity metrics. He builds systems that last. From dropping out of school at 15 in Jordan to becoming a founding member of Spotify MENA, Yazan has helped launch Spotify across Saudi Arabia, Egypt, Morocco and beyond — driving record-breaking engagement, viral cultural moments, and real business impact at scale. In this episode of #seen , we unpack: Why the best social med...