Sked Social

#seen

Business EN ↓ 32 episodes

#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

Author

Sked Social

Episodes

20 social media hot takes for 2026 (no one asked, we delivered) 15.12.2025 53:48

This week on the #seen Roundtable , Lach Bradford , Gabby Torres-Soler , and Hana Block dive head-first into 20 of the spiciest social media hot takes for 2026. From trial reels and daily posting myths, to vibe-coding, AI slop, burnout, memes, creators-turned-founders, and whether LinkedIn is becoming Instagram for adults — nothing is off limits!! Gabby just got back from Lady Gaga’s Mayhem Ball (...

If AI levels the playing field, what makes you valuable? – Georgie Healy 08.12.2025 50:38

This week on the #seen podcast, we sit down with Georgie Healy — the marketer, operator, and AI strategist who helped launch Google’s first AI Startup Accelerator in ANZ. What starts as a chat between two internet kids reminiscing about MySpace layouts and MSN fonts turns into a ridiculously deep dive on the future of marketing, authenticity online, AI literacy, personal branding, creativity, and...

The producer playbook: crafting stories people actually care about – Jess Smalley 01.12.2025 38:15

Jess Smalley has been behind some of the biggest podcasts in Australia — Mark Bouris, Two Doting Dads, plus a heap of shows she’ll never publicly take credit for. Now she’s building her own thing. Sharing the game she’s been running behind the scenes for years. Starting from zero again — which is brutal, humbling, and very, very real. In this episode we unpack: Why audience building starts way ear...

How great brands turn trust into pipeline - Issac Peiris from Pistachio 24.11.2025 52:23

Most companies think they have a marketing problem. Isaac Peiris will tell you they have a go-to-market problem. In this episode of #seen — a podcast by Sked Social , Lachlan Bradford sits down with Isaac Peiris , founder of Pistachio , to unpack why brands struggle to turn positioning into pipeline — and what to do about it. Isaac has led growth at The Daily Aus (180k subscribers in 10 months), s...

The truth about social in 2025: trends, hot takes & what’s coming in 2026 17.11.2025 1:01:50

This episode is the honest, no-BS breakdown social marketers actually needed. Lach , Gabby (Head of Growth), and Hana (Campaign Manager) sit down to unpack Sked’s 2025 Social Trends Report — and reveal what really played out this year. From trends that exploded to ones that died quietly, we dig into the strategies that shaped 2025 and what every marketer should prepare for heading into 2026. Insid...

Making TikTok work for you (without selling your soul) – Josh Bailey from CoCo 10.11.2025 41:00

Most brands obsess over “going viral.” Almost none know what to do after it happens. In this episode of #seen — a podcast by Sked Social, Lachlan Bradford sits down with Josh Bailey , former TikTok insider and founder of CoCo , to unpack what brands actually get wrong about social. Josh spent years inside TikTok watching the same mistakes play out again and again: chasing luck, copying trends, obs...

Using your real voice online (and getting away with it) - Renee Shaw from tl;dv 03.11.2025 29:47

Most brands talk about being “authentic.” Renee Shaw actually is. In our first episode of #seen — a podcast by Sked Social , host Lach Bradford sits down with the woman behind some of LinkedIn’s funniest and most fearless B2B content. Renee runs social for tl;dv — an AI meeting assistant built for teams who’d rather not rewatch their entire Zoom recordings, and she’s doing it her way. No dashboard...