Sales Rewritten

"It's about blooming deals versus closing deals." That's how Angela Lindberg - a trained business psychologist turned enterprise salesperson - describes her career closing multi-million dollar deals. In episode 8 of Surfe’s Sales Rewritten podcast, Angela traces her path from psychology PhD to becoming one of BetterUp's first EMEA sales hires. She lifts the lid on her journey and the lessons learn...

She spent years as a seller sceptical of sales enablement's impact. Now she manages it for 250+ sellers at HubSpot. In Episode 7 of Sales Rewritten, Ally Kavanagh - Lead Enablement Partner (EMEA) at HubSpot, and a sales professional who's worked in Boston, New York and London - shares what 15+ years in the sales game has taught her. We cover: ◼️ Starting out in radio - with a phone book, a laptop,...

Most people think high performance is about motivation. Roberto Forzoni has spent 30+ years inside elite sport - and he’ll tell you it’s about process, preparation, and what you do when something goes wrong. In Episode 6 of Sales Rewritten, Roberto (sports psychologist and keynote speaker) shares lessons from working with Premier League clubs, Olympic athletes, and world-class individuals - includ...

Did you know that roughly only 2% of professional footballers are financially able to retire after they finish playing? That’s according to Sean Evers, VP of Sales at Pipedrive and a former professional football player for British clubs including Luton Town, Reading and Plymouth Argyle. In the latest episode of Sales Rewritten, the #1 podcast for sellers, Sean reveals his unusual second ‘career’ i...

Sales Rewritten (S1E4) - Frances Arville, Head of Sales, Zinc Why do salespeople love what they do? In the latest episode of Sales Rewritten, the #1 podcast for sellers, host Alex Wood (Surfe) is joined by Frances Arville (Head of Sales, Zinc) as she reveals the “high” of closing a deal. Frances fell into sales “by coincidence”, fell in love with the profession and admits she spent years believing...

Sales Rewritten (S1E3) - Coralie de Robert, Director of Account Management, G2 Coralie de Robert’s sales career didn’t follow a straight line. From reading the news on French radio to selling coffee at Borough Market, Coralie’s path into SaaS was built on curiosity, resilience and learning the hard way. After getting fired in her late twenties, she reset her career, joined tech sales as an SDR and...

Sales Rewritten (S1E2) - Brett Runyan, VP of North American Sales, EZRA Coaching Brett Runyan’s sales career took off fast - from becoming employee #200 at Groupon to leading international teams at LinkedIn and Glassdoor. But behind the rapid rise came burnout, isolation and a need to redefine what success really means. In this episode of Sales Rewritten, a podcast for the sellers, host Alex Wood...

Sales Rewritten (S1E1) - Evelyn Oluwole, The Follow-Up Queen From selling £20 classified ads to closing six-figure global deals, Evelyn Oluwole has lived every side of sales. In this first episode of Sales Rewritten, a podcast by Surfe, host Alex Wood sits down with WeTransfer’s Global Senior Sales Director to talk about the mindset, mistakes and moments that made her The Follow-Up Queen. She expl...