Roofing Success

Most reps don’t realize what it really costs to run a roofing company… Everyone wants to be the boss. Make the big money. Call the shots. But no one talks about the real cost — 👉 The stress 👉 The sacrifice 👉 And the leadership it takes to keep the culture strong In this episode, Erick Hernandez from E&D Premier Roofing shares how he built his company from the kitchen island, to a full team...

Roofing is about to change forever. And if you’re not paying attention now… you’ll be left behind. In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 2030. We talk about the 3 big forces changing the game: 1️⃣ Capital markets tightening 2️⃣ Private equity consolidation 3️⃣ AI and tech reshaping everything Imagine thi...

Andy started FoxHaven Roofing Group while living in a halfway house. Now he’s running a $25M+ company with a team, systems, and real leaders. In this episode, he breaks down: - Why it’s getting harder for the small guy - The hire that changed everything (every roofing company needs this now) - What makes a real GM or Sales Manager (and what doesn’t) - Why outsourcing your books is killing your bus...

AI is taking over. Fast. Some roofers are getting scared. Others are getting rich. In this video, I sit down with Rosalynn Verges (Roz), the founder of the AI Roofing Revolution, to show you how smart roofers are using AI to win more jobs, build better teams, and grow like crazy. Roz shares the exact tools, workflows, and use cases she’s teaching roofing companies to automate their day-to-day… So...

What happens when a true craftsman teams up with private equity? Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture. You’ll hear how he built the business around installers, turned repairs into a lead generation machine, and why they treat every roof like a 15-year marriage instead of a one-day job. Jason also...

Would a customer really wait 3 months to work with YOU? At Steadfast Roofing, they do. And Jon Starry shares how his team earned over 900 reviews in just 3 years by doing things most roofers skip. Jon didn’t start in roofing, he was laid off from IT. But what he lacked in experience, he made up for with obsession: with automation, communication, and doing right by the customer. ⚠️ Spoiler alert: R...

Jimmy Fazekas went from broke, divorced, and making $13/hour… to running one of the most respected home exterior companies in the Gulf Coast. In this raw and inspiring episode, Jimmy shares how he: - Lost everything in 2010… - Bounced back in 2017 with Bluewater Exteriors… - Built a 600+ 5-star review company with ALL in-house W2 employees - Used AI, automation, and leadership to scale smart - And...

When things aren’t working in your business… You don’t need a tweak. You need a HARD RESET. In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into business breakthroughs. ✅ From building a values-driven company… ✅ To creating a culture of real teamwork (no more lone-wolf reps)… ✅ And treating every homeowner lik...

Most roofers hire the wrong people. They’re too quick to say “yes.” And too slow to fire. That’s what David Dees did at first. And it cost him MILLIONS. But then… he fixed it. In this episode, David shares how he went from supply rep at Beacon… To building a roofing company that wins new construction, service work, and multifamily jobs — in under 4 years. You’ll see: ✅ Why your hires can sink you...

What happens when a 22-year-old moves to a new city with no contacts, no office, and no safety net… and ends up dominating the most expensive neighborhoods in town within months? Meet Jordan White, Co-Founder of SeekOne Roofing , who built one of the fastest-growing roofing companies in the country, serving elite markets like Franklin & Brentwood, TN. Inside this episode: - How Jordan broke in...

Fired up. Broke. Single mom in 2020. That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again. With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi-million-dollar operation—by mastering systems, au...

You’re not losing sales because of price. You’re losing them because you avoid the word “no.” In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the Art of Saying No could change everything. Dashaun breaks down why “no” is the second-best answer in sales, how to get it early, and why reps MUST stop running from ha...

Most roofers throw money at marketing and just hope it works. But that’s like putting cash in a slot machine. In this podcast, I’ll show you how to STOP gambling and START building a system that actually works. You’ll learn how to: - Know if your marketing is working - Stop wasting money on junk leads - Measure the 4 numbers that matter most - Think like a GC (General Contractor) of your own marke...

He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off. But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses. And what happened next? That mistake became the best marketing moment his company ever had. In this episode, Brett shares how Tesson Roofing became one of the most trusted roofing companies in the regio...

Most roofing companies pour time and money into getting leads… but then blow it when it counts most. In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn: ✅ The #1 mistake roofers make after leads come in (and why it happens) ✅ How automation and AI can follow up faster than your team ever could ✅ The easiest way to plug the holes in your sales process withou...

Most roofing companies keep their top sales rep… even when they destroy the team’s spirit. Not Elijah. In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years. He did it by putting culture over profits. You’ll see why firing the “best” rep was the smartest move they ever made. An...

What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses. Chuck has worked with thousands of contractors across...

Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way. In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of doing business the old way, they built a white glove experience that makes homeowners feel safe, informed, and cared for. You’ll discover how they: - Use drones,...

Are you really ready to grow your roofing company? Or are you unknowingly stuck? In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncover the 5 hidden bottlenecks that kill growth for most roofing companies. You’ll discover the 5 core areas every owner MUST master: ➡️ Capture (Marketing) ➡️ Convert...

Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate? In this episode, Zach Payne of Icon Roofing shares the exact change that took his company from unknown to unstoppable. No, it wasn’t ads, lead gen, or big marketing budgets. It was dialing in customer experience, and doing it better than anyone...

🚫 No ladders. No traveling. No kitchen tables. ✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office. In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smartest leaders in the roofing space today. Kody built a virtual sales team that closes big jobs without stepping foot in a home. And it worked so well, a national comp...

Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be… The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast. In this episode, Jim Ahlin sits down with They Ask, You Answer author Marcus Sheridan to uncover the NEW way to win in roofing sales and marketing. Based on his new book, Endless Cus...

Most owners are stuck working in the business… Ronnie Lollar built one that runs without him. In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same. But it wasn’t easy… Ronnie’s been through the pain: - Close friends leaving the company - Watchin...

How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M? Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future. 💥 No roadmap. 💥 No investors. 💥 Just grit, God, and Google reviews. Cole built a powerhouse team o...

Most roofers chase big revenue goals...$5M, $10M, even $20M. But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M. In this episode, you'll hear: - Why growing too fast can kill your margin - What to track so your P&L actually means something - How to build a lean team that stays happy and productive - The “sweet spot...