Retention Edge Podcast

Most brands have hundreds of thousands of customers who bought once and never came back. They know it. They just don't know what to do about it or they've given up trying. In episode #36 of the Retention Edge, we sit down with Nate Okonkwo, Co-Founder & CEO of Remarkable AI, to unpack why win-back is one of the most underleveraged revenue channels in ecommerce and how AI is finally mak...

Search is no longer just about keywords and rankings. But what happens when customers start discovering products through AI instead of traditional search? In episode #35 of The Retention Edge, hosted by Pietro Saccomani, founder of MobiLoud, we sit down with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, to unpack how AI is reshaping product discovery and what it means fo...

Turning a first purchase into a long-term customer is one of the hardest challenges in modern eCommerce. But what actually drives loyalty when you sell products people do not buy every month? In episode #34 of the Retention Edge, Pietro Saccomani, founder of MobiLoud, sits down with Sarah Sathaye, Chief Revenue Officer of NAADAM, to explore how modern retail brands combine physical stores, digital...

Marketing tools keep changing. But the way humans make decisions hasn’t. So what happens when marketers stop chasing every new AI trend and start focusing on psychology instead? In episode #33 of the Retention Edge, Pietro Saccomani, Founder of MobiLoud sits down with Phill Agnew, Founder and Host of the Nudge Podcast, the UK’s number one marketing podcast focused on behavioral science. Phil expla...

Revenue is growing. Sales are coming in. Ads are running. But what if your margins are quietly shrinking underneath it all? In episode #32 of the Retention Edge, Pietro Saccomani, Founder of MobiLoud, sits down with Nate Littlewood, Fractional CFO and Founder of Future Ready CFO, to unpack the hidden financial leaks that silently erode profitability in ecommerce and CPG brands. Drawing from his ex...

Seasonal discounts feel inevitable in eCommerce. But what if 50% OFF sales are actually a symptom of broken pricing strategy? In episode #31 of the Retention Edge, we sit down with Viacheslav Sabirov, Founder of BATNA, to explore a radically different approach to pricing: letting customers negotiate in real time. Instead of blanket markdowns and end-of-season fire sales, BATNA enables shoppers to...

Traffic is expensive. Guessing is even more expensive. So what happens when you apply the scientific method to your website? In episode #30 of the Retention Edge, we sit down with Brian Massey, Founder of Conversion Sciences, to break down how data, structured experimentation, and disciplined A B testing improve conversion rates. From analytics blind spots to mobile UX friction, Brian explains wha...

Customer experience is often treated as a support function. But what if it could be your most powerful growth engine? In episode #29 of the Retention Edge, Pietro Saccomani, Founder of MobiLoud, sits down with Kira Waite, Director of Operations and CX at Artifact Uprising, to unpack the intersection of operations, experience, and long-term loyalty especially during high-stakes holiday seasons. Kir...

Most product teams treat catalog content like a checklist. But what if your messy data is silently wrecking SEO, discoverability, and CX? In episode #28 of The Retention Edge, we sit down with Vidar Trojenborg, Co-Founder of Emfas, to explore how AI-powered product enrichment is redefining digital growth for eCommerce brands and multi-brand retailers alike. From fixing broken PLM handoffs to autom...

Black Friday used to be a single moment. Today, it’s an entire season and the brands winning are adapting earlier than ever. In episode #27 of The Retention Edge, we sit down with Andy Isom, CEO of Weavos, to break down how eCommerce sales cycles have shifted post-COVID and why one brand saw a 10X spike in sales during an October Amazon Prime event, only to see far weaker results during Black Frid...

What if you could turn a mediocre product photo into scroll-stopping video content without ever booking a photoshoot In episode #26 of The Retention Edge, Sam Davies, Content Marketing Manager of Creative Force, breaks down how lean eCommerce brands are using AI-powered virtual production to speed up content creation and boost conversions without sacrificing brand identity. From real-world use cas...

Revenue is up. Ads are running. The dashboard looks healthy. So why do so many eCommerce brands still feel cash‑poor and stressed? In episode #25 of Retention Edge, we sit down with Abir Syed, co-founder of UpCounting, to unpack why many eCommerce brands look profitable on the surface but struggle with cash flow, decision-making, and long-term sustainability behind the scenes. With experience as a...

TikTok Shop isn’t just another sales channel, it’s a completely different game. In episode #24 of The Retention Edge, Ian Page, CEO of Bullseye Sellers, explains why TikTok success depends on the product, the video, and the affiliate, not the brand name. From light-up bath toys to bold grooming products, Ian breaks down what separates the flops from the winners and why patience, testing, and the r...

Most brands run Meta and Google ads like they’re placing bets, not building infrastructure. But what if the most profitable campaign has been hiding in plain sight all along? In episode #23 of The Retention Edge, we sit down with Pavlo Matviienko, CEO of Adwisely, to uncover why catalog sales campaigns are the backbone of performance marketing and why most Shopify brands miss their full potential....

What does it really take to retain customers in a category where no one needs your product? In episode #22 of the Retention Edge, John Roman, CEO of BattlBox, unpacks how they grew a $20M+ subscription business by leading with content, community, and customer experience. No loyalty gimmicks. No endless discounts. Just consistent value that makes people want to stay. We stripped this episode down t...

Social media isn’t just where people scroll, it’s where they search, decide, and buy. In episode #21 of the Retention Edge, host Eric Gopeesingh sits down with Jason Keath, co-founder of Social Fresh, to explore how platforms like TikTok and YouTube have become the new search engines, especially for younger consumers and what that shift means for customer acquisition, retention, and brand visibili...

The biggest mistake marketers make with Meta Ads? Starting wide and cold instead of narrow and ready. In episode #20 of The Retention Edge, Derek Videll, founder of Social Bamboo, reveals why profitable campaigns don’t require big budgets or viral ideas, just precision. With experience across 700+ ad accounts, Derek lays out how to win on Meta by targeting buyers who are already in the market, esp...

Choosing the right agency can either make or break your brand’s growth and customer trust. In episode #19 of Retention Edge, we sit down with Chris Brewer, co-founder of OMG Commerce, to break down the key mistakes brands make when hiring agencies. With over 15 years of experience scaling eight- and nine-figure DTC brands, Chris reveals the secrets to building successful, long-term agency partners...

Email isn’t just another marketing channel, it’s the engine behind $29M in revenue for brands that get the fundamentals right. In episode #18 of the Retention Edge, we sit down with Stefan Chiriacescu, CEO and Co-Founder of eCommerce Today, who breaks down the exact six-flow automation system his Shopify Plus agency installs for every client, regardless of size. From $1M stores to $40M+ brands, mo...

You can’t “set and forget” a subscription. The real work is getting customers to stay past the first cycle. In episode #17 of The Retention Edge, Andriy Rudnyk, founder of Good Subscription Agency, breaks down what separates real retention models from rushed subscription setups. Drawing from his work with Shopify brands across CPG, pet care, and health, he shares how to build programs that actuall...

Most brands today have more marketing data than ever before, but many still struggle to make confident decisions about what’s actually working. In episode #16 of The Retention Edge, Nick Trueman, Director of PPC & SEO Consultancy at Spec Digital and host of Winning with Shopify, breaks down why GA4 confusion, broken attribution, and unclear customer journeys are leading growth teams in the wro...

What if the best acquirers never even see your business because you started too late? In episode #15 of The Retention Edge, we go deep with Emmett Kilduff, co-founder of The Fortia Group, to demystify the M&A process for DTC brands and agencies. With $20B in deals behind him and a rare mix of Wall Street and eCommerce expertise, Emmett shares the hard lessons founders usually learn too late. F...

Your Q4 offer might be strong. But if your planning starts in November, you're already behind. In episode #14 of The Retention Edge, we sit down with Ben Zettler, founder of Zettler Digital and Klaviyo Elite Partner, to unpack the most common mistakes brands make heading into Black Friday and Cyber Monday. With over 12 years of BFCM experience and 50+ active ecommerce clients, Ben shares tacti...

What does retention look like when you actually know your customers? For MASC, it means handwritten thank-you notes, one-on-one recommendations, and repeat orders from customers they've never met in person. In episode #13 of the Retention Edge, Patrick Levesque, co-founder of MASC, shares how they’ve built an 18-year men’s skincare and grooming business by focusing on service, trust, and personali...

If retention is an art, Yon-Ka Paris has it down to a science. In this episode of The Retention Edge, we’re joined by Raphael Faccarello, Global E-commerce Director at Yon-Ka Paris, who shares how the heritage French skincare brand built a 50% repeat purchase rate without relying on discounts or race-to-the-bottom tactics. From loyalty tiers and app-based rewards to full-size gifts during Black Fr...