Rick Rappe

Response Drivers

This is the the Response Drivers podcast, where we feature top marketing minds and dig into their inspiring stories. Learn how these leaders think and find the big ideas to push your results and sales to the next level.

Autor

Rick Rappe

Categoría

Business

Web del podcast

www.rpmdm.com

Último episodio

16 de jun. de 2026

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Episodios

Building Unbreakable Brands and Teams With Bill Fritsch 16.06.2026

Bill Fritsch is the Founder and Executive Advisor at Tiger Soup, a business mentoring, executive advising, and speaking firm that helps leaders and organizations think bigger, move bolder, and solve the real barriers to growth. Bill spent 50 years in marketing, advertising, entrepreneurship, and creative leadership, with career chapters spanning Disney, CF2GS, Hydrogen, and Digital Kitchen. Today,...

Direct Mail Winning Strategies Revealed With Rick Rappe 01.05.2026

Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail strategy, testing, and optimization. With over 30 years of direct mail marketing experience, Rick has developed and managed some of the largest performance‑driven sales channels in the country. Under his leadership, RPM delivers measurable, results‑oriented direct mail campaigns. Befor...

Modern Credit Union Marketing Tactics With Mike Rosenberg 07.04.2026

Mike Rosenberg is the Vice President of Marketing at Columbia Credit Union, where he leads marketing strategy, engagement, and high-impact initiatives. A results-focused marketing leader, he is known for driving growth through data-driven decision-making and integrated campaigns. Mike has been recognized as a  Portland Business Journal 40 Under 40  honoree for his modern approach to brand building...

Building Resilient Teams and Businesses With Devin Koch 31.03.2026

Devin Koch is the Founder and Chairman of Teamswell, a company specializing in nearshoring talent solutions to help businesses scale by hiring skilled professionals in nearby time zones. He is also the CEO of Oasis Broadband, a provider of wireless internet services for rural and underserved communities. With decades of experience as an entrepreneur, Devin has built and managed technology, consult...

Resilience, Leadership Growth, and Navigating Technological Change With Nathan Whittacre 04.02.2026

Nathan Whittacre is the Founder and CEO of Stimulus Technologies, a managed IT services provider delivering IT support, cybersecurity, business internet, and VoIP solutions. Founded in 1995, Nathan has grown Stimulus from a garage startup into a trusted tech partner serving hundreds of organizations across the US. With over 30 years of technology and entrepreneurial experience, he is also the auth...

Using Psychology To Optimize Customer Experience and Marketing Effectiveness With Mark Levy 28.10.2025

Mark Levy is the Head of Consumer Product & Customer Experience at a leading US fiber internet provider connecting millions of homes and businesses with high-speed broadband. With over 25 years of experience driving product innovation and digital transformation at companies including Comcast, AT&T, Nokia, and Jaguar Land Rover, he has established himself as a thought leader in CX. His authored wor...

Using AI to 100X Your Leads and Sales After Losing It All With Scott Empringham 16.09.2025

Scott Empringham is the Owner and CEO of Empringham Media Group, a marketing agency that uses AI-powered strategies in digital marketing, social media, content, and coaching to help businesses grow. For over 21 years, he has worked with Fortune 50 companies to improve customer acquisition and retention through innovative campaigns. He once scaled the agency to over $10 million in revenue, then los...

How To Create a Marketing Strategy That Doubles Growth With Rob Levin 09.09.2025

Rob Levin is the Fractional Head of Growth and Chief Marketing Officer at Chief Growth Advisor, a consultancy that delivers data‑driven growth marketing strategies tailored to SaaS and subscription businesses. He brings over 20 years of experience working with brands such as WWE, Priceline, Nickelodeon, GE, and Viacom, where he led efforts that doubled WrestleMania subscribers and boosted conversi...

Building a Predictable Revenue Engine With Melissa Martin 02.09.2025

Melissa Martin is the Founder and Brand Revenue Strategist at Blackwood Impact Group, a boutique consulting firm that helps small and midsize businesses break through profit plateaus by aligning their sales, marketing, and operations for predictable revenue growth. She launched the firm in 2018 after seeing firsthand how companies of any size struggle with misaligned teams, inefficient processes,...

The Future of Retail Marketing Through Personalization and AI With Renae Scott 26.08.2025

Renae Scott is the Founder of Bee Collaborative, a fractional CMO consultancy that helps small- to mid‑sized retail and consumer-facing businesses grow through strategic, smart marketing leadership. She launched the company in 2022 after more than two decades of marketing leadership at national brands, including 16 years at Victoria's Secret. Renae brings clarity and focus to marketing by working...

How AI and Soft Skills Are Reshaping Marketing and the Future of Work With Stacey Force 19.08.2025

Stacey Force is a Fractional CMO at The Marketing Blender, a firm that provides executive marketing leadership and strategy to help B2B organizations build systems for predictable, sustainable growth. She brings over 20 years of experience in crafting impactful and innovative marketing strategies across the B2B landscape. Stacey also co-founded and serves as Chief Commercial Officer at Geminon, a...

Why Timeless Marketing Principles Still Win in a Digital World With Brian Kurtz 12.08.2025

Brian Kurtz is the Founder and CEO of Titans Marketing, which helps businesses master direct response marketing by combining timeless principles with modern tactics. He spent 34 years at Boardroom Inc., helping grow its revenue to over $150 million. At Titans, he runs mastermind groups, consults, and educates marketers with his book  Overdeliver . Brian is known for his expertise in list-building,...

Building High-Impact Marketing Strategies on Lean Budgets With Candace Chapman 05.08.2025

Candace Chapman is the Fractional CMO at Pairaphrase, an AI-powered, cloud‑based translation management platform that helps businesses translate documents securely, fast, and efficiently. She excels in B2B marketing leadership, with expertise in demand generation, go‑to‑market planning, and team building for fast‑growing startups. In her role, Candace authors key company updates and thought leader...

Building Better Marketing Campaigns Using AI Without Losing the Human Touch With Jonathan Lo 29.07.2025

Jonathan Lo is Fractional CMO at Salt Foundry, a Utah-based strategic marketing firm that provides part-time chief marketing leadership and custom strategies for e-commerce and consumer brands. He has over 15 years of experience leading digital marketing efforts at startups and multi‑billion‑dollar companies, managing more than $50 million in annual ad spend across millions of products. At Salt Fo...

Staying Relevant by Bridging Enterprise Strategy and Niche Execution With Francine Feder 22.07.2025

Francine Feder is the Fractional Chief Marketing Officer at OK4WD, a premier off‑road and overland vehicle outfitter founded in 1979 that builds custom trucks and serves as North America's exclusive distributor for several international brands. She brings over two decades of award‑winning strategic marketing experience, including leadership roles at Foot Locker, where she drove creative campaigns,...

How Strategic Branding Helps Construction Firms Win Better Clients and Talent With Perryn Olson 15.07.2025

Perryn Olson is a Principal at AltCMO, a firm providing fractional CMO services and marketing strategy tailored to construction and construction technology companies. With nearly two decades of experience in the industry, he specializes in aligning marketing with business development, recruiting, and company culture. Perryn holds certifications from SMPS and the Construction Marketing Association...

Scaling Smarter With AI and Direct Mail With Ernest Tavares III 08.07.2025

Ernest Tavares III is the Founder of First Step Growth, a performance marketing agency that helps direct-to-consumer brands scale profitably through data-driven advertising. With over $200 million in capital deployed across platforms like Meta, Google, TikTok, and Reddit, he specializes in lowering customer acquisition costs and boosting return on investment. A Wharton graduate, Ernest has led gro...

Connecting the Dots: Turning Insights Into Scalable Strategies With Brad Schlachter 01.07.2025

Brad Schlachter is the Founder and CMO at Rise Business Ventures, a consultancy that provides fractional CMO services and growth strategies for companies in technology, media, and entertainment. With over 15 years of experience, he has led marketing initiatives for major brands like Disney, Microsoft, and Major League Baseball, as well as high-growth startups. His expertise includes scaling custom...

Balancing Strategy and Execution To Drive Sustainable Marketing Growth With Michael Baer 24.06.2025

Michael Baer is the Fractional and Interim Chief Marketing Officer at TechCXO, a firm that provides on‑demand, interim and fractional C-suite executives who help high‑growth companies accelerate strategic and operational performance. With over 35 years of marketing and operational leadership, he brings expertise in transforming and professionalizing marketing and business development functions for...

Building Smarter Marketing Systems Through Technology and Data With Dave Scott 17.06.2025

David T. Scott is the Founder and CEO of Evil Genius Games, a tabletop role-playing game publisher known for  Everyday Heroes , a modern-day RPG system compatible with Fifth Edition Dungeons & Dragons, as well as licensed adventures based on blockbuster films like  John Wick ,  Pacific Rim , and  Highlander . A seasoned entrepreneur, Dave has founded and sold three venture-backed tech startups, in...

Growth Strategies and Tools To Scale Early-Stage Startups 10.06.2025

Andrew Lee Miller is the Founder of GrowthExpertz, a boutique marketing agency that helps startups scale quickly and cost-effectively without hiring in-house teams. A veteran growth marketer, he has led growth for three VC-backed startup exits and consulted for nearly 100 companies across 15 countries. Since founding GrowthExpertz in 2016, he's helped clients reach major milestones, including acqu...

Why Clarity and Customer Insight Drive Scalable Startup Marketing With Maria Botta 03.06.2025

Maria Botta is a seasoned marketing strategist and fractional Chief Marketing Officer who partners with startups and established businesses to drive growth through innovative branding and digital strategies. Over the past decade, she has advised more than 200 founders, particularly supporting Black, Latino, and female entrepreneurs through roles with Techstars, Builders + Backers, and ACT House. B...

How Purpose-Driven Storytelling Builds Brands That Inspire and Scale With Christopher Erkelens 27.05.2025

Christopher Erkelens is the Founder and Chief Storyteller at Marketing Impact, a California-based consultancy that helps purpose-driven organizations clarify their brand narratives and align marketing strategies to inspire measurable impact. With over 15 years of experience in marketing and communications, he specializes in crafting compelling stories that drive audience engagement and business gr...

Making Marketing More Human-Centered, Strategic, and Effective With Sarah Oyungu 20.05.2025

Sarah Oyungu is the Principal Alchemist and Founder of The MRKTing Alchemist, a marketing consultancy that empowers visionary founders and business leaders with bespoke strategies to drive revenue growth and elevate brand authority. Drawing from her extensive experience across global teams and industries, she specializes in making enterprise-level marketing accessible to small- and medium-sized bu...

Using DRTV To Build Billion-Dollar Brands With Rick Cesari 13.05.2025

Rick Cesari is the Chief Marketing Officer at Direct Branding, a marketing agency specializing in direct-to-consumer strategies and video marketing to help consumer brands scale and drive measurable sales growth. A pioneer in direct response advertising since the early 1990s, Rick has played a pivotal role in building iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, an...

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