Red Sky Fuel For Thought

The influencer market is evolving, but there’s no need to worry about falling behind. We’ve got your back.   HAVAS Red released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper, diving into the findings of a client survey that covered 10 markets — Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S. and the U.K.  In this episod...

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…     Lara Graulich , a HAVAS Red account executive based in L...

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…     Lara Graulich , a HAVAS Red account executive based in L...

This month, we got to pick the brain of a communications insider at IBM — so you get to, too! The February episode of the “Red Sky Fuel for Thought” podcast is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications and marketing strategy.   Linda Descano , CFA®, EVP at HAVAS Red interviewed Brandi Boatner , man...

In this month’s episode of the “Red Sky Fuel for Thought” podcast, host Lara Graulich , merged media account executive at HAVAS Red, is joined by Redsters Nancy Anderson , SVP, social and content, and Audrey Arbogast , associate vice president, to discuss our Red Sky Predictions 2024 surrounding social media and influencers.    Together, they time travel, jumping back to analyze HAVAS Red’s 2023 p...

In this month’s episode of the “Red Sky Fuel for Thought” podcast, host Ellen Mallernee , Editorial Director at Havas Red is joined by Redsters Linda Descano , CFA®, EVP and client partner Bianca-Maria Cavuoto to discuss our 2023 Word of the Year: “CHAOS”.    Together, they walk through our process of selecting “chaos,” other Words of the Year that have been announced so far (from “AI” to “rizz”)...

In this month’s episode of the “Red Sky Fuel for Thought” podcast, Ryan Kisiel , partner and head of Sustain at H/Advisors Maitland, joins host Linda Descano , CFA®, EVP, Havas Red, to discuss trends in climate and sustainability disclosures and reporting, and implications for how brands and businesses communicate internally and externally about these topics in 2024.     2023 has marked another ye...

In this month’s episode of the “Red Sky Fuel for Thought” podcast, Linda Goldstein , EVP of customer experience and marketing at CSAA Insurance Group , joins host Linda Descano, CFA®, to discuss the current challenges of marketing and communications, the keys to creating campaigns that break through and marketing trends to watch out for in 2024.   Goldstein, who was recently recognized as one of P...

Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: ·     How marketers and PR professionals can use generative AI to make our lives easier ·     Where we should not use generative AI from a legal or ethical perspective ·     How to strike the balance between being better with AI and being better than AI   Now that the dust is settling on...

Meaningful Workplace Transformations 101: Ep. 39 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: ·     Trends that have influenced the need for increased focus on the employee experience and meaningful work ·     What steps an organization can take to maintain the alignment between what they say and what they do ·     A framework for building trust with employees   August’...

What You’ll Learn in This Episode: Why influencer marketing, ESG and misinformation were the hot topics at this year’s Meltwater Summit What differentiates companies that succeed in the short term from those that succeed in the longterm   This episode is part of our Behind the Brand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications a...

What It Takes to Be a Meaningful Brand in the Me-Conomy: Ep. 37 of Red Sky Fuel for Thought Podcast    What You’ll Learn in This Episode:  What the “Me-conomy” is and how it’s driving the creation of new services, products and purpose narratives  How cultural and societal forces are changing what it means for a brand to be meaningful today  Key considerations for brands that want to make meaningfu...

  Behind the Kellogg’s Brand with Gráinne O’Brien: Ep. 36 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: ·     How an in-house brand team can get the best work from their agency partners ·     Insights on communicating effectively through splits, spins and other catalysts of change within a business ·     How to listen to the voice of the employee through employee resourc...

Is the Future of Marketing Earned? Episode 35 of Red Sky Fuel for Thought podcast   What You’ll Learn in This Episode: o  The difference between paid, owned, and earned media o  Why earned media is more essential than ever before o  How to capture the attention of journalists in the current ‘news you can choose’ environment o  Advice for brand marketers looking to master the art of earned media In...

2023 SOCIAL PREDICTIONS: Episode 34 of Red Sky Fuel for Thought podcast   What You’ll Learn in This Episode: o  What’s the current state of the social landscape? o  Which brands are doing social the right way? o  What is most in-demand for brands on social? o  What should brand marketers be thinking about in 2023? The world of social media is constantly changing and keeping us on our toes, from ye...

Red Sky Predictions 2023: Ep. 33 of Red Sky Fuel for Thought Podcast    What You’ll Learn in This Episode:  What are we predicting for communicators in 2023?  Which of our 2023 predictions stand out most?  How did our 2022 predictions pan out?   As Red Havas’ new Red Sky Predictions report explores, it’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate...

2022 Word of the Year: Ep. 32 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: o  Why we chose “resilience” as our 2022 Word of the Year o  Other interesting words our survey yielded o  Other 2022 words of the year from institutions around the globe   Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative inp...

Marketing With a Cause: Ep. 31 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: o  What’s the current state of cause marketing? o  The implications of cause marketing on a company’s relationship with its employees, community and clients/customers o  What should brands and nonprofits consider before entering a cause marketing relationship? In this month’s episode, hosts Lind...

Creativity in a Time of Change: Ep. 30 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: o  What does creativity in communications look like in an increasingly polarized marketplace? o  How can communicators stay inspired and keep their creativity flowing? o  How can brand marketers and communicators elevate the creativity of their campaigns in 2023? In this month’s episode,...

Marketing to Women with Authenticity: Ep. 29 of Red Sky Fuel for Thought Podcast   What You’ll Learn in This Episode: o  The current state of the female consumer o  How brands can effectively reach women and avoid ‘pinkwashing’ o  How social media has helped women take over brand marketing o  The importance of authentic representation of women in media   In the late 1990s, the phrase ‘marketing to...

Inclusive Communications and the Language of Gender: Ep. 28 of Red Sky Fuel for Thought podcast What You’ll Learn in This Episode: o   How the language of gender is evolving o   How communicators can be more gender inclusive in our internal and external communications o   How we can model gender inclusivity in our everyday interactions In March 2021, we released  an episode  on the topic of inclus...

Revisiting the 2022 Red Sky Predictions: Ep. 27 of Red Sky Fuel for Thought podcast What You’ll Learn in This Episode: How some of our 2022 predictions are playing out  What brand communicators and marketers should monitor heading into 2023 Each February, we publish an annual  Red Sky Predictions 2022  report that forecasts 10 fundamental trends shaping the integrated communications and PR landsca...

How to Write Content that Cuts Through: Ep. 26 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode: ·      Why are companies struggling to find strong writers? Are writing skills are a dying art? ·      How can writers break out of their comfort zones and avoid block? ·      What are some tricks for writing copy that actually gets read? Writing and storytelling are two of the mos...

Tackling the Health Literacy and Equity Conundrum: Ep. 25 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode: ·      The relationship (and discrepancies) between health equity and health equality ·      Health equity as a reputational management issue ·      The importance of cultural context in communications ·      The power of partnership in achieving health equity ·      Tur...

Is It Time for an ESG Reset?: Ep. 24 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode: ·       The relationship between purpose, CSR, ESG and sustainability ·       The various ways that the ‘S’ in ESG is being defined ·       How the events and experiences of the past two years have changed the ESG landscape at a high level ·       The importance of simplification and clarity...