Real Estate Training & Coaching School

Nearly 14 million homes are about to change hands over the next ten years, and most of them are the family homes your buyers are dying to get. It's the biggest listing opportunity most of us will see in our careers. And most agents are going to miss it, because they don't know how to talk to a 75-year-old homeowner and their grown kids. In this episode, Tim and Julie Harris break down Realtor.com'...

One in five sellers cut their price last month, the most for any September on record. If you have listings, the price conversation is coming. Have it in week three and you keep the listing and the seller's trust. Wait until week 12 and you're headed for an expired. In this episode, Tim and Julie Harris break down the headlines behind it: NAR counts 1.62 million homes for sale, a five-month supply...

Open ChatGPT and ask it, "Who's the best real estate agent in my town?" If your name doesn't come up, you're not alone. In a new study across ten markets, AI recommended only about 1.3% of agents. In this episode, Tim and Julie Harris explain why AI isn't checking the MLS to see who sold the most. It's reading your Google Business Profile, your reviews, your website and what people say about you o...

Mortgage rates just climbed to 7.40%, and the average agent in your market is about to go quiet. That's the best news you'll hear all week, because when they stop calling, the whole field opens up for you. In this episode, Tim and Julie Harris break down the headlines that matter right now: buyers have more negotiating power, sellers are helping with closing costs and rate buydowns, new constructi...

Your seller thinks the home is priced competitively. The builder down the street is offering a pool, mortgage incentives, prepaid HOA dues and other perks. If you are only comparing asking prices, you are missing what buyers are actually comparing. In this episode, Tim and Julie Harris break down how builders use incentives to move inventory without simply destroying their recorded sale prices — a...

Rates are high, so nobody is buying. Right? Not exactly. The bigger problem may be that you're prospecting the wrong buyers. In this episode, Tim and Julie Harris break down the rate-proof buyer: cash buyers, equity-rich homeowners, buyers receiving help from parents, people using stocks and investments for down payments, and high-net-worth prospects whose decisions aren't controlled by mortgage r...

AI can write the listing description, analyze the data, and automate the follow-up. But it still struggles with the part of real estate that happens when actual human beings are involved. In this episode, Tim and Julie Harris explain why emotional intelligence, judgment, negotiation, timing, and reading the room are becoming more important as AI becomes more capable. They discuss how AI-generated...

Most listings that sit were already in trouble before the agent rang the doorbell. If you don't know the seller's pricing expectations, neighborhood days on market, competing inventory, nearby new construction, timeline, and motivation before the appointment, you're walking in at a disadvantage. Tim and Julie Harris break down the preparation real estate agents need before meeting with a seller. Y...

Your buyer may have more money available than you think. And the mortgage company may not be the only lender in the transaction. Tim and Julie Harris break down how family wealth is changing real estate transactions through all-cash purchases, larger down payments, rate buydowns and other creative strategies. They explain why agents need to stop ending the conversation when a buyer says they're wa...

Your past clients loved you. So why did they hire another real estate agent? The answer may be much simpler — and more expensive — than you think. In this episode, Tim and Julie Harris break down why successful transactions don't automatically create repeat clients, why agents overestimate the strength of their databases, and why staying top-of-mind requires more than scheduled emails, social medi...

AI gave you nine hours back. What did you do with them? If the answer is more apps, more social media, a cleaner inbox and the same number of transactions, you have a problem. In this episode, Tim and Julie Harris explain why AI productivity alone will not grow your real estate business. Agents are eliminating transaction updates, CMA prep, listing descriptions, follow-up drafting and other repeti...

Your seller already asked AI what their house is worth. What happens when its answer is higher than yours? Getting defensive could cost you the listing. In this episode, Tim and Julie Harris break down what happens when sellers arrive at listing appointments armed with AI-generated valuations, comparable sales, pricing opinions, and questions for their real estate agent. They explain how one coach...

Thousands of real estate agents have left the business. Their clients haven't. Those homeowners will eventually buy, sell, relocate, downsize or refer someone — and somebody needs to become their next agent. In this episode, Tim and Julie Harris explain how active real estate agents can capitalize on one of the most overlooked sources of listings and referrals: past clients whose agents have left...

Getting a home under contract doesn’t mean the negotiation is finished. For many agents, the home inspection has become the second negotiation — and it can be where an otherwise solid transaction starts falling apart. Tim and Julie Harris break down how listing agents can prepare sellers before an inspection, how buyer agents should set expectations before the repair report arrives, and how to han...

AI is changing how buyers and sellers find real estate agents. Instead of scrolling through dozens of search results, consumers can now ask AI who they should hire and receive only a handful of recommendations. In this episode, Tim and Julie Harris explain what agents need to understand about AI search and why your Google Business Profile, personal website, online reviews, local market information...

Mortgage rates moved higher. Most agents are about to react by slowing down. Tim and Julie explain why this may be exactly the wrong response — and why rate headlines can become one of the best reasons you've had to call your buyers, sellers, past clients, and database. The real conversation isn't simply about mortgage rates. It's about monthly payment, affordability, financing strategy, seller co...

Most listings don't fall apart overnight. The seller relationship usually starts breaking long before the listing expires. In this episode, Tim and Julie Harris explain why consistent seller communication is one of the most important skills a listing agent can develop. They break down what happens when agents disappear after the listing presentation, why sellers begin resisting price conversations...

Your seller may be fact-checking your listing price with ChatGPT after you leave the appointment. If AI gives them a different answer, you could lose the listing without ever finding out what happened. In this episode, Tim and Julie Harris explain how AI is changing the listing appointment and why real estate agents need to stop treating automated pricing research as something they can simply argu...

Most real estate agents are not running a business plan. They’re running on feelings. In this episode, Tim and Julie Harris break down the one number that drives your entire day: the number of listings you need at all times to hit your goals. Once you know that number, you can reverse-engineer your daily contacts, conversations, appointments, and schedule with far more confidence and clarity. They...

AI isn’t the first technology people feared would destroy human skill. It probably won’t be the last. But real estate agents who refuse to adapt may be fighting the wrong battle. Tim and Julie Harris break down the real estate industry’s “immune response” to artificial intelligence and why the same fears surrounding AI have appeared throughout history with the printing press, calculators, spreadsh...

Most real estate agents mentally check out before the year is actually over. The agents who keep working may inherit the opportunities everyone else leaves behind. Tim and Julie Harris explain why the final stretch of the year can create serious opportunities with motivated buyers, sellers considering pulling their listings, expired listings, FSBOs, past clients, and agents’ centers of influence....

AI is no longer just writing content for real estate agents. It can increasingly perform the work itself. That means agents need to decide what should be automated—and what absolutely needs to stay human. Tim and Julie Harris break down how AI agents can be structured like a real business team, with specialized roles handling CRM management, social media, transaction support, listing preparation,...

Your listing may not have failed when it expired. It may have failed the day the seller chose the wrong price and the agent was afraid to challenge it. Tim and Julie Harris break down the seller prequalification mistakes that cause listings to sit, sellers to become frustrated, and agents to lose inventory. You’ll hear a live-style coaching role play showing how to uncover the seller’s true motiva...

Your real estate calendar already tells a story about what you're likely to earn months from now. The problem is that most agents are busy running today's transactions without knowing exactly what tomorrow's business needs to produce. In this episode, Tim and Julie Harris break down the Real Plan, a comprehensive business and life planning process that works backward from the life you want to the...

Builders have homes they need to sell. Real estate agents need transactions. The agents who connect those two problems may have one of the most overlooked opportunities in today's market. Tim and Julie Harris break down what's happening with new-construction inventory, including aggressive mortgage rate buydowns, closing-cost assistance, flex incentives and agent compensation being offered on sele...