Publishing Out Loud

In this episode of Publishing Out Loud, we spoke to three women ad tech leaders about some of the challenges that publishers are facing when it comes to ad revenue, especially in the field of programmatic. These challenges can range from data and privacy concerns and vendor strategies to finding new ways of revenue. Major takeaways from the episode: Focus on quality over quantity and relevancy of...

In this episode of Publishing Out Loud, we spoke to Mark Mansfield about how bandwidth and competitive visibility are major challenges affecting brands today, and that no two brands or objectives are the same. The key question to ask is what problem am I solving, and then pulling on that thread to break through the noise — the noise being ad performance. Major takeaways from the episode: Use a mac...

In this episode of Publishing Out Loud, we spoke to Harvin Gupta, a Sr. Ad Tech Industry Leader about how to strike a balance between user experience and advertising and how publishers can optimize their ad revenue through various A/B testing and header bidding frameworks that ensure both higher-quality ads and a great user experience rooted in a privacy-first approach. Major takeaways from the ep...

In this episode of Publishing Out Loud, we bring you a conversation with Suryansh Tibarewal, the co-founder of EssentiallySports. This sports-inspired platform brings together the fans’ perspective among other things.  In today’s world (wide web), sports fandom can as much be seen on devices as in stadiums, and EssentiallySports rightly captures the same essence. With more than 8 million mont...

In this podcast, we bring an insightful conversation with Nandini Shenoy, founder and CEO at Pinkvilla, an entertainment industry publisher specializing in content related to Bollywood celebrities and their lives.  The conversation was hosted by Dikshant Joshi, Director of Publisher Development at AdPushup, and focused on some key ideas that are highly relevant for publishers today. Pink...

Sanjay Trehan has held senior leadership positions at HT Media, Microsoft, NDTV Convergence, and Times Internet. During his time at these companies, Sanjay led many digital and new media initiatives across web, video, and mobile categories.  In this week's episode, we discuss: The change Covid-19 has brought to the publishing industry and what publishers can do to cope up. New media trends. H...