PRSP Presents: Breaking Down The Buzz

The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively? Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM Supermalls Panellists: 1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group 2. Abigai...

When crisis strikes, technology goes on overdrive for both good and evil. Who’s behind the wheel? Is it the C-Suite? Or C-Team? How do you prepare for crises, and how do you inform the public? Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated Panellists: 1. Rochelle Gamboa, APR - Head, Crisis Management, SM Supermalls 2. Abigail Mendoza - Head of Di...

Is your career at a crossroad? Listen to media professionals building successful careers in PR after a career shift. Moderator: Ryan Macasero - Multimedia Journalist Panellist: 1. Michelle Ople - Managing Partner, Media Relations and Activations Director, Ripple8 Inc. We would like to thank the following who helped make this project possible: ABS-CBN Corporation Asian Institute of Management ...

The country's pioneer PR and communications awards body, PRSP's Anvil Awards is the GOAT in excellence and effectiveness. Make the Anvil part of your career goals. Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal Panellists: 1. Norman Agatep, APR - President and Managing Director, Grupo Agatep 2. Chito Sobrepeña, APR - President, Metrobank Foundation We would like to th...

Bring your PR career to new heights. Learn 360-strategies from agencies and clients with successful IMC campaigns driven by PR. Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal Panellists: 1. Chito Maniago, APR - Director for Policy & Public Affairs, Pfizer 2. Diane Welsh-Capile - Business Unit Director, DDB Philippines We would like to thank the following who helpe...

With the power to communicate one can conquer the world. Just where will your PR and communications career lead you, and what can you reap along the way. Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal Panellists: 1. Kate Delos Reyes - Founder, Beacon 2. Diane Hidalgo - Director for Corporate and Public Affairs, Evident Integrated Marketing and PR We would like to than...

Influencers are seen as power-wielding communications authorities. Is the claim to fame for real? Or mere hour of power. KOLs and content creators share their success as they continue to harness public awe and inspire action. Moderator: Apple Esplana Manansala - President and Founder, The New Channel Panellists: 1. Ms Myrtle Ramos - Founder & CEO, Block Tides 2. Ms. Abby Asistio - Founder, Alo...

Social media in the digital age enables info overload and the proliferation of 'fake news and alternative truths'—true or false? Check out their origins see where they're headed. Moderator: Gigi Tibi - PANA Foundation Trustee and Founder & CEO, RadManila Panellists: 1. Ace Gapuz - Founder and CEO, Blogapalooza 2. Jan Chavez Arceo - Partner, CV Tech Media and Co-Founder & Chief Strategist,...

Consumption of entertainment news is affected by digital platforms and how it allows users access to such information. Discover how this behavior affects the practice of PR in entertainment and lifestyle. Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated Panellists: 1. Isabel Santillan - Vice-president, Head - Cignal Entertainment 2. Lawrence Tan -...

PR for functional, utilitarian and other ‘unsexy’ brands may need extra inspiration. Get tips and learn the tricks that keep corporate stories in the circulation no matter what category. Moderator: Rudy Villar - Chief Client Partner, Villar Branding and Sr. Consultant, TOG Integrated Panellists: 1. Charles Manimbo - Head of Communication Strategy and Analytics, Manila Electric Company 2. Jocel de...

PR agencies provide clients services including seeding with news and editorials in publications. Is this still the norm? Learn about advertorial writing and effective communications that get published. Moderator: Mark Sablan - Managing Director, Stratworks Inc. Panellists: 1. Maan Pamaran - Writer and Editor, Freelance 2. Edwin Sallan - Digital Content Manager, BusinessMirror We would like to than...

Discover PR as an organization function. How do you study and train for Public Relations, and how much evolution happens from textbook to practice. What's the future of PR? Moderator: Matec Villanueva - Marketing and Communications Director, Ateneo de Manila University Panellists: 1. Tricia Kiocho - MullenLowe TREYNA MARC Managing Director, and UA&P Professor 2. Jocel de Guzman - Reputation Ma...

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