Kevin Mako of MAKO Design + Invent
Product Startup
The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, product sellers, wholesalers, retailers and more. Learn about industrial design / product design, prototyping, 3d printing, additive...
Autor
Kevin Mako of MAKO Design + Invent
Categoría
Web del podcast
Último episodio
25 de jul. de 2024
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Episodios
158: Thinking Sustainability in Hardware Product Design 13.01.2023 27:32
Dave Duncan is the Vice President Sustainability at PTC Corp, the company behind multiple product design software solutions including OnShape and CREO. He has spent over 20 years in the product design software world, and has his Bachelor of Engineering from Princeton University. Today Dave is going to share some valuable knowledge for inventors, startups, and small manufacturers on what it means t...
157: How Hardware Startups Compete with Big Business 05.01.2023 31:29
Mike Stemple is the Author of Innovating Innovation, a #1 Bestseller. He has also founded multiple consumer product startups, including Skinit wraps, and since then, Original Wraps which sold to 3M. In addition to his own hardware ventures, he also consults a number of Fortune 500 product companies on how to be more entrepreneurial. Today Mike is going to share some valuable knowledge on how inven...
156: The Evolution of Sales Channels for Hardware Products 30.12.2022 23:14
Ben Drury is the Founder of Yoto, a connected hardware toy product for kids. Yoto has sold almost 500,000 units worldwide in just a few years of explosive growth. Today Ben is going to share some valuable knowledge to inventors, hardware startups, small manufacturers, and e-commerce brands on the 5 different sales channels, and how a hardware startup evolves through those channels to maximize thei...
155: Identifying a Sourcing Partner for Overseas Manufacturing 21.12.2022 17:26
Forde Aley is the Co-Founder of Shining Way Sourcing, an agency that has sourced manufacturing for over 1,000 products, with both founders having over 25 years of experience in the space. Today Forde is going to share some valuable knowledge on how inventors, startups, and small manufacturers can source their first manufacturer for their new hardware invention idea overseas, how to ensure quality...
154: 3 Key Parts to Developing a Great New Product 15.12.2022 21:19
Jonas Rinde is the founder of his latest product Nomono, a portable podcasting device. Prior to that, he had 3 major product exits totaling billions of dollars in acquisitions, in addition to working on over 50 hardware products over the last 20 years. Today Jonas is going to share valuable knowledge for inventors, startups, and small manufacturers on the three key elements to building a great new...
153: The Evolution of CAD Product Development Software 07.12.2022 18:47
Joe Dunne is the Director of Partnerships at PTC, the firm behind Onshape and Creo. Before this, he worked for SolidWorks since the early days of the software starting with them back in 1995, and before that, a Mechanical Engineer. Today Joe is going to share some valuable knowledge for inventors, startups, and small manufacturers on how CAD software has evolved since the 1980s, what the best-in-c...
152: Three Main Problems When Scaling a Hardware Startup 01.12.2022 22:44
Brad Pedersen is a founder of the hardware product Lomi which raised almost ten million dollars in crowdfunding as his most recent hit success of many. In his earlier years, he developed many new products and also distributed thousands of other hardware products all over the world, mostly in the toy and sports product fields. Today Brad is going to share some valuable knowledge on how inventors, s...
151: The AIDA Marketing Method for Hardware Startups 23.11.2022 32:39
Michael Solomon is a Marketing Professor at Saint Joseph’s University, has written over 30 books, and teaches the Engage marketing course on Teachable. He is also a fellow writer with me at Forbes Magazine. Today Michael is going to share some valuable knowledge for inventors, startups, and small manufacturers on what the AIDA marketing method is, how to understand each step of the marketing funne...
150: Building Product Prototypes with Your Design Team 16.11.2022 17:26
Robert Irwin is currently the lead industrial designer for Origyn LLC, an external R&D partner of the multinational company Haier. He was the past Senior INdusdtrial Designer at Amazon for their shopping cart products. He is also a fellow lecturer in the design industry. Today Robert is going to share some valuable knowledge on how inventors, startups, and small manufacturers can first underst...
149: How to Professionally Prototype your Invention Idea 09.11.2022 25:39
Mike Morton was an Industrial Design Senior Principal at Dell for many years, and before that similar roles at HP and SunBeam, along with working with many physical consumer product inventors and startups along the way. He has also been a mentor at Capital Factory and Techstars, in addition to working with Mako Design too. Today Mike is going to share some valuable knowledge on how inventors, st...
148: Grow Your Hardware Product Sales Via Trade Shows 02.11.2022 29:53
Jim Cermak has spent over 30 years helping hardware companies educate, navigate, and conquer selling their products at hardware tradeshows. He is also the Founder of Trade Show University, an organization that educates and consults small businesses on winning at trade shows, including his new video series which answers 7 key questions on how to tackle a trade show. Today Jim is going to share some...
147: Transition from Hardware Product Startup to Hardware Scaleup 26.10.2022 29:34
Morgan Teachworth was the head of Hardware at Meraki, a company that was acquired by Cisco for $1.2 billion dollars, and is now the VP of Engineering & Supply Chain there. He has been involved in the development of hundreds of physical mass-manufactured products leading to approximately 16 million units of his products being sold around the world in his 15-year tenure with the organization. To...
146: Transparency in the Design For Manufacturing Process 19.10.2022 23:17
Michael Corr is the Co-Founder of Duro PLM, a product lifecycle management tool for centralizing the entire communication process of development to production. They have thousands of users improving their design for manufacturing process. Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what Design For Manufacturing is, what...
145: Expanding Your Startup Hardware Product Line 12.10.2022 25:50
Hussain Almossawi has worked as a senior hardware director or designer at Ford, Adidas, and Apple for many of their hardware brands. He is also the author of The Innovator’s Handbook, and the Founder of the creative agency Mossawi Studios. Today Hussain is going to share some valuable knowledge on how inventors, startups, and small manufacturers can develop new hardware products beyond their first...
144: How to Sell a New Invention on Amazon Marketplace 05.10.2022 20:31
Chris Moe is the Co-Founder of Cartograph, a digital marketing agency with over 150 million dollars of client sales per year on Amazon. They have grown a number of CPG brands from zero to millions of dollars in sales, and many of them in just a few months. Today Chris is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what Amazon Marketplac...
143: Build Your Own Manufacturing for Your Invention 28.09.2022 25:39
Don Skaggs founded the manufacturer US Biotex Corporation, which he started on a farm back in 1991 and grew to over 150 products in production over 22 years before being bought out. Don has also been the President of the Inventors Network Kentucky for nearly 20 years now. Today Don is going to share some valuable knowledge on how inventors, startups, and small manufacturers can start their own m...
142: Preparing Your Product for Manufacturing Overseas 21.09.2022 27:28
Mike Deigan is Vice President at Global Link Sourcing. He has been working for 10 years on sourcing products and consulting on products for 15 years before that. Global Link has helped with manufacturing well over 100 products for hardware companies, leading to tens of millions of their sourced products selling around the world. Today Mike is going to share some valuable knowledge on how invento...
141: Product Sales Process for Hardware Startups 14.09.2022 29:31
Scott Brogan is the founder of Company Expert, a sales process consultancy that has worked with over 100 emerging brands. He has spent over 30 years in sales, including working for 7 Fortune500 companies in sales capacities. Today Scott is going to share some valuable knowledge on how inventors, startups, and small manufacturers can start to build a process around identifying partner companies to...
140: Local Manufacturing for a New Hardware Invention Idea 07.09.2022 22:54
Nigel Southway is the author of two books, the most recent is called Take Back Manufacturing, and his original was called Lean Manufacturing. He has spent 55 years in the manufacturing space. He was the chair of a chapter of the Society of Manufacturing Engineers, which I was also a part of starting over 10 years ago. Today Nigel en is going to share some valuable knowledge on how inventors, start...
139: How to Scale Your Physical Product in Retail Stores 31.08.2022 23:36
Marc Inkol is the President of Explorer Research, a North American shopper research consulting firm that works with emerging physical product brands and massive product companies like Walmart, Kraft, Google, Pepsi, Uniliver, and many others. Mark has spent 30 years in the retail industry including leading divisions at Kraft and Maple Leaf. Today Marc is going to share some valuable knowledge on ho...
138: Using Audio Ads to Sell New Hardware Products 24.08.2022 27:29
Stew Redwine is Vice President Creative Services at Oxford Road, one of the leading audio advertising agencies in the world. They ran the ads behind unicorn physical product success stories such as Quip Toothbrushes, Theragun, Tommy John, and many more. Today Stew is going to share some valuable knowledge for inventors, startups, and small manufacturers on what audio platforms are out there to adv...
137: Customer Feedback at Physical Product Launches 17.08.2022 28:37
Matt Selbie is the President of Opiniator, a software platform that collects real-time feedback from product customers. He has spent over 25 years researching, strategizing, and implementing customer feedback programs. Today Matt is going to share some valuable knowledge on how inventors, startups, and small manufacturers should properly collect customer feedback, when to do it, how to do it, and...
136: Selling a New Physical Product with Google Ads 10.08.2022 32:05
Jem Bourouh is a Partner at Accelerated, one of Europe’s leading direct-to-consumer e-commerce advertising agencies. Jem has won many awards, and has had 7 products hit 7 figures in sales in just the first 30 days of their campaigns. Today Jem is going to share some valuable knowledge for inventors, startups, and small manufacturers on the different types of Google advertising for a new hardware p...
135: Performance Marketing for New Hardware Products 03.08.2022 29:19
Jake Schmidt has sold over five hundred million dollars in products online for customers. He is the CEO of Structured Agency, a digital marketing firm that specializes in performance marketing for hardware brands direct to consumer. In his early years, he was the online sales guy behind the fidget spinner, which they ended up leveraging to then get into major retailers like Best Buy. Today Jake is...
134: How to Sell Your Hardware Product B2B 27.07.2022 34:16
Bill Dickinson has spent over 35 years selling business to business, building sales teams, and working with CEOs on optimizing their sales processes for many hardware suppliers. From building access machines to communication equipment to IT components, Bill has helped build a number of companies to multi-millions in new sales. Today Bill is going to share some valuable knowledge on how inventors,...
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