Kevin Mako of MAKO Design + Invent
Product Startup
The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, product sellers, wholesalers, retailers and more. Learn about industrial design / product design, prototyping, 3d printing, additive...
Autor
Kevin Mako of MAKO Design + Invent
Categoría
Web del podcast
Último episodio
25 de jul. de 2024
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Episodios
233: Raising Money For Scaling Via a Crowdfunding Campaign 25.07.2024 18:23
Will Ford is one of the world's top crowdfunding experts. As President and Co-Founder of LaunchBoom, the leading crowdfunding agency for hardware startups, he has helped thousands of inventors and entrepreneurs leverage platforms like Kickstarter or Indiegogo to establish and scale their product empires. Today, he explains in great detail why a successful crowdfunding campaign can lead to signific...
232: Video Product Renderings for Your Invention 07.07.2024 20:11
David Brown, one of our talented industrial designers at MAKO Design, is a true expert in hardware product video renderings. With a rich background in industrial design and design engineering, David has honed his product design skills to an exceptionally refined degree. Today, he's excited to share his expertise with inventors, startups, and small manufacturers. Imagine being able to visualize you...
231: Selling Your Invention on Your Own Website Starting from Zero 20.06.2024 23:24
Hamdy Albana is the founder of Push Analytics, a sustainable growth-centred marketing agency focused on leveraging data to propel brands from inception to millions in sales. Additionally, bolstered by a robust education in electrical engineering at NYU, he possesses a wealth of knowledge salient to hardware startup business owners. Today, Hamdy will share the benefits and nuances of selling produc...
230: Product Packaging Advice for Your New Hardware Invention 14.06.2024 17:04
Elizabeth Corbett has served as a reliable expert in the packaging industry for a remarkable 30 years. She is currently the President of Enterprise Sales at AE Global, a company known worldwide for its inventive packaging design and manufacturing. With three decades of experience developing creative product packaging and supply chain solutions, she has collaborated with numerous major brands, incl...
229: Overview of Patenting for Hardware Startups 07.06.2024 23:36
Are you looking to secure a patent or curious about what kind of intellectual property protection will best protect your brilliant ideas? Tom Dunlap has all the answers you're looking for and more. For 22 years, Tom has been the driving force behind Dunlap Bennett & Ludwig. He also imparts his expertise in patent law at Lafayette College and has developed numerous books on the frameworks of IP...
228: How to Build a Digital Community Before Launching Your Invention 30.05.2024 15:23
Jon Davids, acclaimed for his book "Marketing Superpowers: Build a Brand So Good That Your Marketing Feels Like Magic," is the driving force behind Influicity. Having stood at the helm as Founder and CEO for over a decade, he has expertly guided hundreds of brands in fostering vibrant digital communities. Today, Jon will generously afford insight into the key pillars of developing a digital commun...
227: How to Sell Your Invention Direct to Companies as a Promotional Product 24.05.2024 22:17
Jeff Lerner is the CEO of Misnomer, a Fractional Chief Marketing Officer and Brand Development Agency. He boasts an impressive career, having collectively raised $400 million through venture capitalists and formerly served as a marketing lead at Google for several years. Today, Jeff will draw on his extensive experience to afford insight to inventors, startups, and small manufacturers looking to s...
226: Maximizing Your Invention’s Perceived Value Through Marketing 16.05.2024 17:12
Valentin Radu, CEO and Founder of Omniconvert, wrote the book on Customer Lifetime Value – literally. He has collaborated with an extensive range of direct-to-consumer eCommerce brands to elevate their marketing strategies, which informed his development of "The CLV Revolution," a guidebook dedicated to revolutionizing customer value optimization for eCommerce businesses. Today, Valentin will divu...
225: Communication Silos for Product Design Stakeholders 09.05.2024 15:44
John Conafay entered the manufacturing sector in 2014 after contributing to the United States Air Force for years as a communications and systems specialist. Following a wide array of collaborations with hardware startups and aerospace companies, he noticed a lack of refined communication tools, which culminated in the creation of Integrate – a unique software designed to streamline communication...
224: Expanding Your Product Into New Verticals 02.05.2024 16:52
Danny Angers, one of the pioneering Co-Founders of VOSKER cameras, uncovered something fascinating regarding how users were employing their products and used it to his advantage to expand his brand substantially. In just 5 years, VOSKER has grown to achieve an astounding $150 million in annual sales across 45 countries and boasts the distribution of over 2 million devices worldwide. Today, Danny g...
223: Mechanical Prototype Parts vs. Pre-Production Parts for Plastic Inventions 26.04.2024 17:34
For nearly a decade, Tim Uys has spearheaded a diverse myriad of design initiatives as the Director of Design at MAKO Design + Invent. During his 25 years in the industrial design and mechanical engineering domains, he has made impactful contributions in senior design leadership and education roles, as well as to renowned companies such as Dell, Nike Golf, Qualcomm, and Ironman. Today, Tim draws f...
222: Securing Grants for Scaling Up a Hardware Startup 18.04.2024 17:57
In addition to amassing 25 years of experience in the manufacturing industry, Micki Vandeloo has dedicated nearly 15 years to assisting manufacturers with securing government grants to propel the growth of their product ventures. Impressively, as the President of Lakeview Consulting, she has collectively secured over $250 million for clients. Today, Micki will offer invaluable guidance for invento...
221: How to Go from Prototype to First Manufacturing Run 11.04.2024 15:53
With more than two decades of experience in manufacturing, Keenan Wyrobek stands as a highly knowledgeable figure in the industry. He is the Co-Founder and CTO of Zipline, an autonomous drone delivery enterprise boasting a workforce of 1,100 individuals that has secured funding in the hundreds of millions. Today, Keenan will divulge his extensive expertise salient to inventors, startups, and small...
220: How Storytelling Drives Consumer Product Sales 05.04.2024 18:01
Akeem Shannon is the mastermind behind Flipstik, a consumer product startup that started with a crowdfunding campaign and has achieved resounding success leveraging the immense power of authentic storytelling. In addition to achieving over a million units sold and robust partnerships with over 3,000 resellers, Flipstik has garnered substantial attention from millions of consumers across various so...
219: Hiring Your First Team Members at a Hardware Startup 28.03.2024 19:24
Kevin Lavelle, the Co-Founder and CEO of Mizzen + Main, a renowned men's apparel company that has its products distributed in hundreds of outlets and boasts 10 thriving retail stores, has embarked on a new venture: Harbor. Harbor is a pioneering pediatric device startup that recently secured $3.7 million in seed funding. Today, Kevin shares the insight he gained while successfully scaling his prod...
218: Best Sales Processes for Selling Hardware Products 21.03.2024 22:46
Wesleyne Whittaker is the CEO of Transformed Sales, an esteemed organization dedicated to architecting sales methodologies that foster rapid and maximal growth with an impressive track record of collaborations with over 150 distinguished manufacturers and product brands. Today, Wesleyne will share the extensive knowledge she has accumulated on developing and effectively employing uniquely tailored...
217: Using Crowdfunding for Real Customer Feedback on Your Invention 14.03.2024 19:53
Yuri Dvoinos is the visionary behind an illustrious portfolio of 15 enterprises that have collectively amassed tens of millions of dollars in revenue. Among his ventures lies the portable Jammy Guitar, a resounding success story that garnered $250,000 in initial funding during its inaugural crowdfunding endeavor, swiftly followed by a staggering $500,000 in its subsequent campaign. Today, Yuri sha...
216: 5 Key Tips For Starting Your Product Development Journey 11.03.2024 27:30
Wade Harmidy, an esteemed project manager at MAKO Design + Invent, dedicates his meticulously cultivated expertise to guiding inventors and hardware startups through their product development journeys. Armed with an impressive academic background that includes an Honours Bachelor of Science degree and a Post Graduate Certificate in Quality Assurance, in addition to a prestigious Six Sigma Black Be...
215: Launching a New Product on Walmart Marketplace 01.03.2024 16:01
Michael Lebhar is the visionary behind SellCord, one of the world's foremost Walmart Marketplace agencies that boasts a remarkable track record for facilitating sales exceeding a billion dollars for hardware startups and renowned brands on the esteemed Walmart.com platform. In this episode, Michael is poised to impart his vast insight into the power of Walmart Marketplace and its salience to moder...
214: Affiliate Marketing for D2C Sales of Inventions 22.02.2024 25:16
Alex Back, the innovative force behind Couch.com and the previous founder of Apt2B, solidified both enterprises as influential figures in the domain of affiliate marketing for physical consumer product brands targeting end-consumers directly. In this episode, Alex will provide comprehensive guidance to inventors, startups, and small-scale manufacturers seeking to understand the fundamental princip...
213: Researching How Your Product Fits on Amazon 15.02.2024 18:38
Lesley Hensell, renowned for her 14 years of experience in Amazon sales, is the mastermind behind the revolutionary book The Amazon Incubator. Lesley also serves as Co-Founder at Riverbend Consulting, where she has directly assisted numerous Amazon sellers that achieve annual revenue ranging from $500,000 to $500 million by solving pressing issues, optimizing workflows, and maximizing business gro...
212: The Customer Experience for New Hardware Products 05.02.2024 18:02
Jason Friedman serves as CEO at CXFormula, a firm that assists entrepreneurs with elevating the customer experience. With almost 3 decades of experience, he has collaborated with a wide range of budding and established companies, achieving multiple successful business exits along the way. In today's discussion, Jason will share his insight into how modern inventors, startups, and small manufacture...
211: Establishing Product Manufacturing Operations 28.01.2024 21:20
Nikhil Joshi is the founder of SNic Solutions, a company he has run for 17 years helping scale product manufacturing operations. He has worked with almost 150 factories across 12 countries. Today Nikhil will share valuable knowledge for inventors, startups, and small manufacturers on how manufacturing has changed, the opportunities that exist, and how to ensure you properly plan for complex manu...
210: Using Ad Funnels for D2C Product Sales 19.01.2024 17:42
Taylor Frame is the Co-Founder of Focus Funnels, a direct-to-consumer marketing agency that has been around for over 8 years and successfully collaborated with hundreds of businesses. Prior to this venture, he drove direct-to-consumer product sales for prominent brands, including The Gap, J.Crew, and Adobe. Today, Taylor will share the extensive knowledge he has amassed throughout his time in the...
209: Materials Research for Consumer Product Design 12.01.2024 15:33
Ori Yudilevich is the CTO of Materials Zone, a materials information platform for hardware product development. He has a Ph. D. in Mathematics in the field of differential geometry and served as a Lecturer in the realm of higher education for over 15 years before transitioning into the industry. Today, Ori will share valuable knowledge for inventors, startups, and small manufacturers on why materi...
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