PR: Done & Doner

Can you ace media interviews and up your exec preso skills by learning to channel your inner George Clooney or Meryl Streep? In this episode Brette Goldstein shares her advice and insight, as someone who helps both actors and executives put on their best performances. Brette chatted with host Bob Geller, and explained: The importance of identifying your "special sauce" How to get out of your own w...

In this episode, host Bob Geller interviews thought leadership guru Diego Pineda, an author who has carved out a niche advising solopreneurs and business executives; Diego literally wrote the book (see below).  He explains why thought leadership is a better place to invest precious time and marketing resources than content marketing if you are not already a big player or established brand. &n...

In this episode Fusion PR CEO Jordan Chanofsky interviews Danny Nelson, deputy business editor at CoinDesk, the top publication covering crypto, digital assets and the future of money.  Fusion PR's Diana Bost also joined the conversation. It was a lively and wide ranging discussion with a somber backdrop, as the show was recorded during the week of the collapse of Terra's Luna and the UST sta...

Many in tech and Silicon Valley have closely watched the Theranos saga. It's kept entrepreneurs up at night wondering: does the Holmes conviction spell the end of smoke and mirror pitch decks and the "fake it 'til you make it" Valley ethos? It's also caused concern in the tech PR and marketing circles. You've heard of hate crimes. As we go forward and do PR, and others in marketing go out the...

In this episode, acclaimed PR blogger/influencer and tech PR pro Frank Strong joins host Bob Geller to discuss the state of PR tech. We have always relied on various tech tools, but they are becoming increasingly important amidst shortening news cycles and a fragmented media landscape. Tech marketing and PR folks probably know Frank and turn to his blog Sword & the Script as a resource. He has...

In this episode, friend and former colleague Tina Loncaric speaks with PR Done & Doner host Jordan Chanofsky about how to achieve success with international PR programs. Originally from Sweden, Tina began her PR career in the US at Fusion PR . Since then she has gone on to achieve success for a range of agencies, nonprofits and tech companies, in roles that have taken Tina from Texas, to Londo...

In this episode, top cybersecurity influencer Joseph Steinberg joins host Bob Geller to discuss the state of the space and how to stand out in a crowded market. We cover the following topics: Are there too many cyber tech companies? The 3 three things that will grab CISOs and CSOs Avoiding common PR errors Why you need to be on TikTok and Instagram Tips for working with influencers Joseph Steinber...

In this episode, host Bob Geller speaks with Dan Prince, a B2B PR and marketing pro who achieved success at companies like Accenture, Alliant, Deloitte, Marsh, and Willis for over 20 years before launching his own shop, Prince Communications. Dan discusses his career at length, and lessons from the client side that helped him grow as a PR professional and agency owner. It is a great POV, because D...

On Episode 3 guest Mark Traphagen,  VP of Product Marketing and Training for SEOclarity, joins host Bob Geller to discuss the state of SEO and relevance for PR.Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content and earned media results. Mark is an award-winning veteran of Internet and search marketing. He sheds light...

On Episode 2, guest Kevin Maney, co-founder of strategy consulting firm Category Design Advisors , joins host Bob Geller to discuss how tech companies can achieve market leadership. It's a noisy and competitive world in technology. How to stand apart? It gets down to creating and owning a category.  Kevin will offer learnings based on his many years working as a consultant, top journalist, an...

Welcome to our first PR, Done & Doner podcast.  In this episode, Bob Geller interviews Robin Schaffer, an industry analyst relations expert.  Her company Schaffer AR helps B2B tech companies maximize results with analysts and get into the reports.  Here, Robin counters myths and misperceptions about analysts, answers the most common questions asked by PR teams, and explains how...