PR: Done & Doner

Silicon Valley vet Bruce Cleveland joined the podcast to discuss his books Market Engineering and Traversing the Traction Gap. Bruce has helped fight and win some of the most storied tech marketing wars, first on the product side (for Apple, Oracle, Siebel Systems), then as a VC; later as a CMO for C3 AI, up until where he is today: Founder and CEO of Traction Gap partners. The victories were no a...

It has been 10 years since Play Bigger hit the bookshelves to great acclaim, and three years since co-author Kevin Maney last appeared on PR, Done & Doner. We thought it was high time to have him back on again, closely following release of The Category Creation Formula, the new book that he and partner Mike Damphousse co-wrote. It provides an update and playbook for playing bigger, based on 10...

This episode was recorded from a LInkedIn live stream AMA with inudstry AR guru Robin Schaffer, of Schaffer AR. It was great having Robin on again, to discuss the state of AR and answer a wide range of questions from the audience. Topics we covered included: AI impact on analysts and AR When is the right time to engage AR firms? When shoud you consider investing in them? How much budget to allocat...

In this episode, we invited four experts on to discuss how to use AI and take it to the next level in PR - that means in generating results, not just streamlining work. The panel included the following guests: Participants: Elena Davidson , CEO Liberty Communications Emily Fang , VP Greenough Communications Katie Passarello , Director, The Pitch Club ; Cofounder, Pitchwell Milos Eric , Co-founder,...

Can tech stave off a surge of synthetic spokespeople?  That is one question we discussed when I had Nick Toso on the podcast. He's the founder and CEO of Rolli, an AI-powered platform that provides state-of-the-art tools and resources for newsgathering. Nick began his career in newsrooms (started at Voice of America, eventually becoming a bureau chief at CNN) and saw the need for a better way...

The podcast is PR, Done & Doner, but it was the Nic and Vic show when we welcomed Nic Silver and Vikram Ekambaram to discuss the emerging world of AI agents and GenAI in PR and marketing.  Both have built businesses and expertise applying the technology to areas like content, social media posting, demand generation, lead qualification, GTM and other use cases. It was a wide ranging conversatio...

In this episode we welcome back Co-Communications founder and CEO Stacey Ross Cohen. Stacey is an accomplished PR pro, an educator and also an author; we discussed her books Brand Up and Brand Up 2.0 before launching into the topic at hand: how to best adapt to the many changes rocking the PR world. It was a lively chat. We compared notes on what's happening, implications for the field, and of...

It was great having Kourtney Jason on the podcast. She was an entertainment journalist before launching and growing book publicity and digital marketing agency Pacific and Court . Kourtney offered advice on how to improve media relations and results. We discussed top tips, such as: How to succeed in a changing media landscape. The growth of alternative media channels, and how to best identify and...

Some may take a dim view of hype and publicity stunts. But both can be used in good ways to break out of the boxes of email pitches and press releases. Joining host Bob Geller is Michael F. Schein, author of The Hype Handbook, and Joseph Dans, host of the Creativity and Tech in Business and Life radio show, on WTBQ AM and FM in the greater NY area. We discussed the use of these things and big idea...

In this episode, digital marketing consultant Neal Schaffer joined the podcast to discuss setting the social media agenda for 2025. We talked about his new book, Digital Threads , and the importance of taking a digital-first approach in marketing. The conversation covered these points and others: Putting the SES (search, email and social media) cornerstones in place. Advice for PR teams The most c...

We invited Ben Guttmann, author of Simply Put, on the podcast. It's a book about how to intentionally design simple, clear and effective messages. Ironically, getting simple is not necessarily easy. His book is a great guide, with practical, actionable tips, anectodes, and research behind the ideas. In 30 minutes, Ben took us on a tour of the challenges, benefits and cornerstones of designing mess...

AI has been invading every area of our lives since the launch of ChatGPT about a year-and-a-half ago. Especialy with how we find info and get answers online. What does this mean for marketers, especially those involved with content and SEO? To find out, we invited our friend and SEO guru Mark Traphagen back onto the podcast. It was a great conversation. In 20 minutes, Mark shed light on these area...

Shahar Silbershatz, CEO of reputation management and analytics firm Calber joined the podcast in a fascinating conversation about the impact of executive brands on company reputation and business. That was the just the main course; the 30 minutes were crammed with useful and actionable info across a number of topics that should be of great interest to comms pros. We discussed: Comparisonn of brand...

Podcasts have taken off, and many are seeking to leverage the medium for brand building and thought leadership.  Most PR teams have likely by now gotten involved with pitching podcasts and getting spokespeople on the shows. But what about launching a CEO podcast? In this episode, PR, Done and Doner host Bob Geller spoke with Saul Marquez, the CEO and Founder of Outcomes Rocket, a globally recogniz...

For this end-of-year epsisode, we invited a roundtable of comms experts to critique high profile videos of interviews that went off the rails in 2023. We discussed what went wrong, what went right, and offered tips (and yes, maybe a little snark), through the lens of long time PR pros.  Participating were: Bob Geller, host Jordant Chanofsky, Fusion PR CEO & Founder Olga Shmuklyer, Fusion PR SV...

This is a special episode covering the situation in Israel, recorded one month after the terrible attack. It is a time of tragedy and strong emotions; and it is not always clear how to best respond - how should companies communicate? Should they get politcial and react to anti-Israel sentiment? We invited guests who work on the ground in the Israeli tech community, a Fusion PR partner and a client...

This episode features a chat with Eric Yaverbaum, CEO of ⁠Ericho Communications⁠ and author of Public Relations for Dummies and Leadership Secrets of the World's Most Successful CEOs . He uses the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to view the state and future of crisis management. Eric speaks at length about crisis strategy with newe...

Host Bob Geller spoke with Stacey Ross Cohen recently about her new book, Brand Up (co-authored by Jason Shaffer and Alan Katzman), and the personal and company branding connection. Stacey is an accomplished PR pro and entrepreneur who earned her stripes on Madison Avenue and at major TV networks before launching and growing her own agency, Co-Communications .  She is a frequent speaker at TedX an...

In this episode, PR D&D host Bob Geller interviews Gregory Hartley, a renowned body language expert and a panelist on the popular Behavior Panel YouTube channel . Gregory shares insights about human behavior gained from the battlefield and boardroom.  He got his start as an army interrogator and instructor and brought the expertise to the business world, where he has been advising execs about...

Last time the podcast covered ChatGPT and its impact on PR, media and other fields. In this episode, we invited a panel of experts to discuss the adoption of LLM, generative, and other forms of AI in PR. Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.  Host Bob Geller moderated the session which, included Frank Strong, CEO of Sword & the Script...

Is ChatGPT a threat or opportunity for creative and knowledge-driven fields like PR and journalism? We invited two PR pros and  an AI wonk / entrepreneur to help us understand what is happening and where things are going.  Host Bob Geller moderated the discussion with these panelists: Mark Prindle, Director, Fusion PR Diana Bost, Director, Fusion PR Stefano Pacifico, CEO and Co-founder o...

PR, Done & Doner kicks off a new season with a discussion about achieving and proving great PR results. Renée Warren of We Wild Women, an agency that helps female entrepreneurs turn vision into impact, shares her experiences over many campaigns involving startups and tech companies.   Host Bob Geller spoke with Renée about these topics: The importance of measuring and connecting PR t...

This special episode of PR, Done & Doner features highlights from interviews over the past year. It wasn't easy picking the best moments, because there were so many truly great guests covering important topics.  Here, we share insights that the hosts found to be interesting, informative and actionable, in snippets of 1-3 minutes each. We have combined experience of many decades of PR work...

PR, Done and Doner sometimes takes a deep dive into the verticals that Fusion PR serves.  In this episode we explore the state of buzz, innovation and funding in insurtech, via a panel of experts: David Gritz , co-founder of InsurTechNY, the largest such community in North America that connects carriers, investors and startups Mark Hollmer , a veteran journalist who has covered the property/c...

Most startups recognize the key role of industry analysts, and the value of getting into their reports.  But they may not understand exactly how (and when) to engage analysts for best results. Now,  the Universtiy of Edinburgh , with analyst relations experts Robin Schaffer and Chris Holscher , have released the results of a groundbreaking study that sheds light on the topic. We had Robi...