Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry

In this episode of Power Women of the Trades, the host sits down with a fellow female trade business owner to discuss the challenges and rewards of staying locally owned in an era of growing private equity competition. The guest shares her frustrations with PE pricing tactics and explains why community investment and employee ownership through an ESOP model matter more to her than a big buyout. A...

This week on the Power Women of the Trades Podcast, Cassie and Kailee are joined by Alicia Green, owner, CFO, and COO of Go Green Plumbing, Heating, Air & Electrical. Alicia shares the story of how she and her husband built their company from the basement of their home into one of North Carolina's leading home service businesses, all while remaining locally owned and committed to investing...

Some of this year's most impactful episodes of Power Women of the Trades brought together bold voices redefining what success looks like in the home services industry. From starting over and learning to wear every hat in the business, to building a ServiceTitan consulting company rooted in real trades experience, our guests didn't hold back. They challenged the "silver bullet" cu...

In part two of this conversation, Kelli Evans joins Cassie and Kailee to dive deeper into leadership, team culture, and what it really means to serve people from the inside out. Kelli opens up about speaking life into your team, meeting people where they are, and why creating a culture where employees feel safe to be themselves changes everything. The conversation gets personal as Kelli reflects o...

This week on Power Women of the Trades, we're sitting down with Kelli Evans — the OG employee who's truly done it all. From answering phone calls from under a boat to becoming the Director of Operations, Kelli has seen this company from every angle. In part one of our conversation, we get into imposter syndrome, why culture matters just as much in the field as it does in the office, and th...

In this solo episode, Kailee reflects on her word for 2026: growth. She looks back on her journey from social media and community coordinator to marketing director, and shares an honest reminder that growth is rarely comfortable. Kailee encourages listeners to embrace the moments that feel stretching or overwhelming, because those are the exact moments that shape you into the leader you are meant...

In this episode of Power Women of the Trades, hosts Cassie and Heather chat with Katie Biddle of Call Dad. Katie shares her incredible journey from dropping out of college to becoming the Head of Marketing for a fast-growing HVAC company. The conversation dives into the unique challenges of scaling a business in the trades, including the struggle to delegate and the importance of a diverse marketi...

This week we are bringing you a throwback! Featuring Paige Knowles ("All Trades Paige"), a young technician, author, and advocate dedicated to promoting trade careers. Paige shares her unique path into the industry, starting as a straight-A student who chose a high school plumbing program, where a supportive instructor became a crucial mentor. She dives into how she successfully balances...

In this second part of our conversation with Alyssa Rogers on Power Women of the Trades, Alyssa and the team dive into the shifting priorities of today’s workforce, noting that many employees now value time with family and personal support over simple raises. By focusing on intentional one-on-ones that prioritize the person over their performance, Alyssa ensures her team feels like individuals rat...

On this episode of Power Women of the Trades, Cassie and Kailee sit down with Alyssa Rogers, the co-owner of Rogers Heating and Cooling. Based in South Boston, Virginia, Alyssa shares her fascinating journey of leaving a structured career in corporate America to help grow a family business from just two employees to a team of forty. She discusses the steep learning curve of managing both marketing...

In this compelling conclusion to our two-part conversation with Jessica Passmore, we explore the vital transition from a "doer" to a strategic leader in a rapidly growing trades business. Jessica shares her expertise on building formal training pipelines for new hires and the importance of helping team members navigate the "red tape" of state licensing and testing. The discussi...

In this episode of Power Women of the Trades, hosts Cassie and Kailee sit down with Jessica Passmore, the COO of Harts Plumbers, Electricians, and HVAC in Tacoma, Washington. Jessica shares her fascinating transition from a high-level corporate background to leading a fast-paced trades company that has grown to 130 employees under her guidance. The conversation highlights the rise of female leader...

In the second part of their conversation with Lauren Martin of Seaside Plumbing, Cassie and Kailee explore the immense opportunities for women entering the skilled trades and the power of building a diverse, empathetic workforce. Lauren discusses how female technicians often create a unique sense of comfort for homeowners, helping to break down traditional barriers and stereotypes in the industry....

In this episode of Power Women of the Trades, hosts Cassie and Kailee sit down with Lauren Martin of Seaside Plumbing to discuss the transition from new construction to a thriving service based business. Lauren shares the raw reality of the fifteen-year journey it took to pivot her company, reflecting on the fear and identity shifts required to grow from a small crew to a team of over 80 employees...

In this episode of the Power Women of the Trades podcast, hosts Cassie and Kailee sit down with Jessica Azarelo, famously known online as "The Attic Queen", Jessica shares her incredibly resilient journey from a successful 16-year corporate banking career to finding her true calling in the male-dominated insulation and home performance industry. She opens up about surviving severe person...

In this episode of the Power Women of the Trades podcast, hosts Cassie and Kailee sit down with Jessica Azarelo, famously known online as "The Attic Queen." Jessica shares her incredibly resilient journey from a successful 16-year corporate banking career to finding her true calling in the male-dominated insulation and home performance industry. She opens up about surviving severe person...

This episode of Power Women of the Trades is the second part of a compelling conversation with Marissa Esposito, where she continues to dive into the complexities of leadership and legacy within the home service industry. Marissa discusses the unique dynamic of working alongside her brother in their father's business, describing their relationship as a yin and yang balance built on deep trust...

In this episode of Power Women of the Trades, hosts Cassie and Kailee sit down with Marissa Esposito, Vice President at Esposito’s Electric in New Jersey. Marissa shares the inspiring journey of her family business, which her father started in a laundry room over 40 years ago and now operates with 35 trucks on the road. The conversation explores Marissa’s transition from a background in marketing...

In the second part of this conversation with Stephanie Allen, she introduces her "AI barbell theory" which emphasizes balancing the adoption of new technology with a deep commitment to human development. To help employees view artificial intelligence as a superpower rather than a threat to their jobs, she suggests introducing it through low pressure personal tasks like writing bedtime st...

In the first installment of a compelling two-part series, hosts Cassie and Kaylee sit down with Stephanie Allen, the powerhouse attorney and MBA turned co-owner of AirWorks and Box for the Trades. Stephanie opens up about her unique path from practicing entertainment law on tour with icons like Cher to building a thriving HVAC and plumbing business alongside her husband, Kevin. The conversation ex...

In this episode of the Power Women of the Trades podcast, hosts Cassie and Kailee sit down with Kerri Raynor of Raynor Services to explore her unique journey from oncology nursing to the home services industry. Kerri shares how she transitioned from a "problem solver" in a clinical setting to a vital leader in her family’s business, eventually trading her nursing license for a full-time...

In this special throwback episode of the Power Women of the Trades podcast, hosts Leslie Harpole and Cassie Pound revisit a powerful conversation with Mary Jean Anderson, President of Anderson Plumbing, Heating and Air Conditioning. Mary Jean joins the show to share her remarkable journey of resilience, detailing how she overcame $1 million in debt to eventually grow and sell a multi-million dolla...

Cassie and Kailee kick off 2026 by reflecting on a whirlwind year that included doubling their fleet and launching a brand new garage door division. Throughout the discussion, they emphasize the vital importance of slowing down to celebrate actual wins instead of constantly shifting focus to the next objective before the previous one is even finished. The hosts get vulnerable about difficult lesso...

In this special New Year's episode wrapping up 2025, the Power Women of the Trades podcast reflects on a year of breaking barriers and empowering female entrepreneurs to claim ownership over their lives. The discussion emphasizes that the most successful trade businesses are led by owners who remain deeply passionate and personally vested in their craft. Featuring insights on visionary leaders...

In this special Christmas episode of the Power Women of the Trades podcast, hosts Cassie and Kailee celebrate the holiday season by highlighting and revisiting some of the incredible guests who have shared their journeys on the show. The episode serves as a reflection on the mission of the podcast: empowering women to maximize their potential and claim ownership over their lives through successful...