Podknows Business Network

Everybody puts their energy into the open. By the time you reach the end, the interview's done, the narration's delivered, the energy's gone, and somebody has to say something to close it out. Low vibe. Not going to convert. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down the three mistakes that turn a perfectly good episode into a dead end — and the two tests th...

I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose." Something was living there. A whole podcast network. Twenty-odd shows. Says it's been going since 2013. I was already writing the angry LinkedIn post. And then I did the thing I keep telling everybody else to do. And for a go...

If you've got a B2B podcast and you're waiting for the feed to do the work, this episode reframes the whole thing. Publishing gets the episode into the world. It doesn't get it into the one pair of ears that matters. Because your podcast's most valuable listen this year won't come from someone discovering you. It'll come from one prospect, three or four weeks into a decision, who gets sent one spe...

Alex Cooper's company Unwell took its first outside investment, from Patrick Whitesell's WTSL, at a $500 million valuation. Every podcast expert on LinkedIn immediately pointed out that this is more than iHeartMedia. I went to check that, because I don't repeat numbers I haven't checked, and I got several different answers from several perfectly respectable financial sources on the same day. Turns...

Last week I suggested, in a LinkedIn comment, that podcasters should all walk off Spotify together and keep them honest. Then I went and looked into how you'd actually do it. And that's when the truth of the situation emerged. And OMFG is it a situation. So this episode was going to be the good news about organising a walkout. Instead it's the honest version of why we can't. In this episode: — Whe...

If you're planning your next few B2B podcast episodes off a content calendar, you're commissioning content that nobody asked for. That list isn't a commissioning list. It's a list of things that exist. Listicles. Generic advice aimed at nobody in particular. Ideas that came from a brainstorm rather than from a buyer. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm handing you...

Spotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing. It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast industry journalist James Cridland broke it on Podnews . One tap and you're past the entire ad break — not fifteen seconds, everything. The ad still gets delivered to the device, so the impression...

It's stupid o'clock in the morning. You've just finished editing. And instead of feeling good about it, one horrible little thought is living rent free in your head where the zzzzzzs should be: do I have to do this forever? In this episode I troll the consistency doctrine which the gurus peddle. The show-up-every-week-forever commandment that gets drummed into you from day one, usually by someone...

If you've got a B2B podcast and you're 30, 40, 60 episodes in without much to show for it, the problem probably isn't your microphone, your cadence or your cover art. It's that nobody ever wrote the sentence. Most branded podcasts get built like a content marketing task with tickable boxes. Format, length, weekly or fortnightly, video or not video. All of those are construction details, and constr...

Ninety seconds into another consultant’s podcast, I got the 'shiver'. it wasn't over the mic quality. It wasn't because of bad editing. It was the words. They were tidy, warm... and hauntingly empty, like a very confident ghost had written the lot. This episode's about the single line that decides whether AI sharpens your show or hollows it out. Plus a confession I fully expect to get grief for......

Everyone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name guests, repurpose everything. Follow all of it and you'll build a podcast that's technically excellent, sounds exactly like everyone else's — and sells nothing. Hi, I'm Neal Veglio, founder of Podknows Podcasting and in this episode I'm making the c...

Here's the super uncomfortable truth this episode's built on: the day you publish makes not the slightest difference to a single download you receive. I will stake this whole show on it. And yet I still missed my Monday slot, published on a Wednesday, and felt like a failure anyway. That first feeling — the flicker of disappointment — is fine. It's just data. It's the second feeling that does the...

Forty-seven episodes. A tasteful logo, serif font, muted teal. Published like clockwork every Thursday at 6am. And in 18 months, not one listener ever became a customer. The host never noticed. Nobody did. Here's the uncomfortable bit: from the inside, a podcast that's doing absolutely nothing for your business and one that converts brilliantly look almost identical. Same download graphs. Same "gr...

YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once. Hi, I'm Neal Veglio , founder of Podknows Podcasting and the Podmastery community. Edison Research's latest UK numbers gave the p...

If your podcast is costing you more than it's returning and someone in your business has started asking hard questions about it, this episode is for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I tell you about Jane — a real founder, with a made-up name — who spent £20,000 on her podcast and got £6,000 back. Her financial advisor spotted the gap. She's now weeks away from s...

New research from Signal Hill Insights, presented by Tom Webster at Sounds Profitable, surveyed over 5,000 podcast listeners — and the findings are uncomfortable for most indie podcasters to hear. Probably the most uncomfortable for me to hear, considering they contradict everything I've ever told people around podcast growth. But, as with all things, this research is not gospel. It's, as usual, a...

If you're publishing your B2B podcast like clockwork and still wondering why it isn't moving anything, the problem probably isn't your consistency. Publishing weekly feels responsible. It looks good internally. It gives the team something to point at. But you can be extremely consistent at doing the wrong thing. I'm Neal Veglio , Founder and Director of the UK based podcast agency Podknows Podcast...

A couple of episodes back I made the case for Apple Podcasts’ new HLS video. Then I had to go and actually do it — because the theoretical version of podcasting-about-podcasting is slightly embarrassing, and I hold myself to a better standard than the people spouting expertise about things they’ve never tried. So I enabled video for B2B Podcasting Insights, my other show, in Captivate. A real show...

If someone in your business has just told you that you need to do a video podcast and you're not sure whether to believe them, this episode is for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why "you must add video" has quickly become the default advice in B2B podcasting — and why following it without a reason often gives you a more expensive podcast that stil...

Your show sounds cleaner than it ever has. You've sorted the room, fixed the levels, maybe even brought in an editor. And when you listen back — nothing. No connection. No feeling. Just technically correct audio with nobody in it. Hi, I'm Neal Veglio , founder of the Podmastery community from Podknows Podcasting. And this week, I'm exploring why that hollow feeling has nothing to do with your equi...

If you've published a B2B podcast episode you were genuinely proud of, then watched it land to four downloads and two likes you suspect might be bots, this one's for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why your best episode probably got almost zero shares, what that does and doesn't mean, and why publishing is not the finishing line in your content sto...

Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice. The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a ‘play.’ Spotify has already adopted it. In this episode, Neal breaks down what this actually means for indie podcasters — why your dashboard numbers are about to look fairly different, why tha...

Yes, I attended The Podcast Show. Yes I had both good and bad things to say. (One of those things is pasted below from my LinkedIn) But through it all, there was one super surprising benefit I discovered from going to The Podcast Show 2026. I really did NOT see this coming. http://podknows.co.uk/contact (F ROM LINKEDIN ) The Podcast Show 2026 was ultimately epic. Let me go deeper, fam. Let's slide...

Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like. So is it you? Is it them? Is this just how guests are? In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting. If you're book...

There's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and then releases a podcast episode that sounds verrrrrry familiar. Hi, I'm Neal Veglio, founder of Podknows Podcasting and host of B2B Podcasting Insights....