Personal Brand School with Danielle Cevallos

If you want to build trust with your audience and increase engagement…  You HAVE to shift towards long-form content. Today on the Personal Brand School, Danielle discusses why long-form content has become a cornerstone of building a successful personal brand. With attention spans dwindling and trust in companies at an all-time low, the need for in-depth, valuable content has never been greater! Da...

Email marketing is NOT dead…. In fact, it has INCREDIBLE significance, in light of the unpredictable nature of social media platforms. With so many recent issues of hacking and platform outages, the value of owning and nurturing an email list has become increasingly evident. In this episode of the Personal Brand School, Danielle shares the 3 significant changes she's implementing in her emailing m...

Tired of jumping from one marketing strategy to the next? Looking to learn why NOTHING is working? Today on the Personal Brand School, Danielle discusses 3 unconventional reasons why marketing strategies might not be delivering the results you hoped for. She shares her years of experience with entrepreneurs and businesses of all sizes, from startups to established 8-figure companies, uncovering si...

Don't know what social media platform is the MOST strategic for your brand? Today, Danielle walks you through the pros and cons of each platform, helping you make an informed decision based on your business type and target audience. She emphasizes the importance of choosing a primary platform while maintaining a presence on others for backup. Danielle covers: 2:01: Why Facebook is perfect for frie...

NEWS ALERT: Your audience does not want more fluff. In an online world oversaturated with content and shiny new hacks, understanding the driving force behind your personal brand is paramount. Join Danielle today for an eye-opening discussion on the true essence and purpose behind your personal brand. Danielle discusses the importance of understanding what sets your brand apart and what will propel...

Want to learn how to OVERCOME your content drought? In today's episode of the Personal Brand School, Danielle delves into the all-too-common challenge of navigating creative block and content droughts. Whether you're a seasoned content creator or just starting to build your personal brand, you've likely experienced moments when inspiration seems elusive, and the well of ideas runs dry. Fear not, t...

Are you at a STANDSTILL with your marketing strategy, as the economic market shifts? In today's episode of the Personal Brand School, Danielle dives deep into the intricate art of repositioning your marketing strategy. As an entrepreneur, you often find yourself navigating a dynamic landscape where market trends shift, consumer behaviors evolve, and economic fluctuations impact purchasing power. J...

Scared your personal brand is gaining visibility WITHOUT trust?   In today's episode of the Personal Brand School, Danielle discusses the critical topic of building trust with your personal brand and explores the shifting trends in the online space that are influencing how we connect with our audience. This episode is packed with practical advice, eye-opening trends, and strategic methods to eleva...

Ever feel like you're sharing too much of your mess online? Or have you ever felt the desire to share more of your personal life online but don't know how to set boundaries…..   In today's episode of the Personal Brand School, Danielle introduces the topic of making your mess your message and discusses its implications for personal branding and professional growth. She guides you through the freed...

Think you are above personal branding?   Danielle is joined by top LinkedIn voice, Jackie Hermes, to prove the long game in personal branding is absolutely worth it.   Jackie Hermes is a 2X entrepreneur, brand builder, startup mentor, and LinkedIn expert. She has been running a marketing company, Acelity, for the past 11 years, where she helps B2B software companies grow faster.   If you are a fou...

If you want to do get paid to speak in 2024, building your personal brand is going to be CRITICAL to your strategy!  Today on Personal Brand School, Danielle interviews Heather Monahan, a former C-suite executive turned top-ranked speaker, best-selling author, and executive coach about how she went from being fired from her corporate career, to building a highly lucrative speaking career!  In this...

Want to learn how to stop the scroll? There is ONE question you need to ask yourself, that you are probably overlooking, that will CHANGE the game for you!  On today's episode of Personal Brand School, Danielle breaks down the most underutilized source of market research for content creators who want to get more views, increase engagement, and make more money from their content!   Tune in to learn...

With AI being all the rage that everyone will be applying in 2024, personal deep connection is going to TAKE OFF! A big strategic play in this is to build up your personal brand through podcasting. Danielle has top podcaster, Kelly Roach on this episode to discuss everything about brand building with podcasting.  Today on the show Danielle & Kelly are breaking everything down for you: Why you shou...

If you want your content to convert, you will need to learn to create content with PURPOSE.  In today's episode, I am diving into HOW to create content that gets attention, nurtures, and then... converts.  Understanding these three types of content and how to leverage them TOGETHER inside of a comprehensive strategy is a game changer for getting more traction from your content! If you've struggled...

On today's show, we are diving into how to how to create the right amount of nurture content to balance out your promo content.  I'm covering: The two common pitfalls people make with their marketing What constitutes an "ask"  The importance of showing value outside of your asks Focusing on business goals, not just social media metrics If you love the show, be sure to share it on social! And if yo...

Most people don't understand the layers in marketing and sales, and put WAY too much pressure and focus on things that aren't that critical.  Today on the show, I am walking you through: The difference between branding and direct marketing When and where branding and direct marketing are important How to leverage both to work together What you need to know about building a profitable brand This ep...

One of the most effective ways to build a thought-leadership personal brand is to consistently be a guest on other people's podcasts.  However, when implementing this strategy, I see a lot of people making some common mistakes. So, in today's episode, I'm breaking down: Why podcast guesting is so effective What types of shows you should aim to be a guest on Building out a comprehenisve strategy to...

Over the last couple of weeks, there have been a few things that have shifted in the online marketing world that will make it harder for those without real expertise to make any sort of impact long-term.  On today's episode of Personal Brand School, I am diving into those shifts, and why it's critical that you start creating high-impact, value driven content!  Inspo isn't enough. It will drive vie...

Wondering why some personal brands skyrocket while others barely make a dent? In today's episode of Personal Brand School, I am diving into what makes some people stand out, and what keeps others from ever gaining traction with their personal brand.  If you are a content creator, founder, or executive that has been trying to build your personal brand online for a while, but haven't gained momentum...

I am always asked where people should get started when it comes to building their personal brand, so today on the show...  I'm telling you the 3 places EVERYONE should leverage as they grow their personal brand! Whether you are already building one, thinking about one, or somewhere in between this personal brand trifecta is where the magic lies! This is a super practical episode that will help you...

  Most marketing strategies are fragmented and piecemeal, which is why it only works for a short period of time.   In today's episode, I am diving into what most businesses don't take into consideration when putting together a marketing strategy including: Buyer intention Market awareness Organic and paid strategies Search-based vs. interruption marketing …and how to build a complete strategy that...

Most people on the internet teach repurposing content WRONG.  Today on the podcast, I am breaking down EXACTLY how to repurpose content so it actually WORKS, and things to consider when you are creating content so it's more easily repurposed.  Trust me, you don't want to pay someone to repurpose your content until you've listened to this podcast!  Connect with Danielle on  LinkedIn  and  Instagram

Lots of people don't know that I got my start as a copywriter, working for Amanda Tress, BEFORE the FASTer Way To Fat Loss had a name.  She was my first coach (when I decided I wanted to be a personal trainer so I could wear leggings), and hired me to write for her and her agency clients.  During that time, I met the INCREDIBLE Lindsey Murray, who is now the VP of Marketing at The FASTer Way to Fa...

Racquel Frisella is the picture of a well-developed, personal brand. As a nurse practitioner with over 13 years of experience in aesthetics, Racquel not only owns an incredibly successful local aesthetics practice, but she sells her custom skincare line to clients across the country (including me), because she's built an incredible personal brand.  Today on the show, Racquel and I dive into how an...

Today on Personal Brand School, I am diving into my thoughts on AI.  I am not jumping on the bandwagon just yet, but I do think it's something we should pay attention to.  Today's episode focuses on what AI can't do, and how to responsibly dip your toes into it without letting it sabotage your brand! The hype around AI is going to keep growing, so let's not bury our heads in the sand, but let's be...