Mobile Ecosystem Forum

On Message

Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions. Share your opinions on + 44 7770 1962 27 on SMS, RCS, Viber or WhatsApp, and stay ON MESSAGE!

Autor

Mobile Ecosystem Forum

Categoría

Technology

Web del podcast

podcasters.spotify.com

Último episodio

8 de jul. de 2026

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Episodios

Apple tests a new subscription logic 08.07.2026

Apple has introduced a model that lets users commit to a full year of service while paying monthly, creating a new subscription structure with implications for app stores, billing and mobile payments. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Thailand pushes anti-fraud deeper into telecom operations 06.07.2026

Thailand’s NBTC has introduced stricter anti-fraud compliance measures covering SIM registration, activation controls, blacklist screening, device blocking and data retention. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

When search becomes conversation 01.07.2026

Google is reshaping search around AI-generated answers, with implications for publishing, advertising and the growing role of conversational interfaces in digital discovery. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

World Cup scams are becoming a messaging problem 29.06.2026

Ahead of FIFA World Cup 2026, Meta says ticket fraud is increasingly moving through group and messaging environments, showing how scams now travel across social, OTT messaging and telecom channels. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Indonesia raises the bar on SIM identity 26.06.2026

Indonesia will require facial biometric verification for all new SIM registrations from 1 July 2026, embedding stronger identity checks into telecom onboarding as part of its anti-fraud strategy. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Phishing is moving beyond SMS 24.06.2026

Meta says WhatsApp disrupted an NSO-linked spearphishing campaign, underlining how fraud and spyware activity are spreading across messaging apps, email and SMS rather than staying within a single channel. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Nigeria resets the MVNO market 22.06.2026

The Nigerian Communications Commission has published updated draft MVNO business rules to tackle slow market development, with clearer onboarding timelines, more oversight and wholesale safeguards. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Why SMS still matters in real-time marketing 19.06.2026

Chipotle’s NBA Finals campaign shows how brands can use social media for reach and SMS for fulfilment, conversion and first-party data capture in a fast-moving live event. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

RCS in India moves closer to scale 17.06.2026

Bharti Airtel’s agreement with Tanla expands RCS business messaging coverage in India, adding momentum to a market where all major operators now support RCS and enterprise adoption is building. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

WhatsApp Plus and the Myth of Paid Messaging 03.06.2026

WhatsApp Plus is not about charging for messages. It’s about monetising convenience and personalisation, while keeping core communication free. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Why the FCC Is Targeting Numbers, Not Calls 01.06.2026

After years of blocking failures, the FCC is shifting upstream, targeting how phone numbers are allocated, resold and recycled to combat robocalls. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Why Frontier AI Turns Cybersecurity into a Leadership Issue 27.05.2026

Anthropic’s Mythos highlights how frontier AI changes cyber risk economics, forcing telecom operators to treat security as strategic leadership responsibility. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Nigeria’s Regulatory Gamble on Network Intelligence 25.05.2026

Nigeria’s regulator‑run fraud platform challenges the commercial API model, treating mobile number intelligence as public infrastructure, not a monetised data product. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

RCS Encryption: The Barrier Finally Falls 20.05.2026

End‑to‑end encryption between iPhone and Android marks a milestone for RCS, closing a long‑standing gap and refocusing attention on business messaging growth. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

India’s Spam Crackdown and the OTT Question 18.05.2026

India’s latest TRAI proposals intensify spam controls and reopen the debate on whether OTT messaging should face telecom‑style regulation. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

XChat, X Money & The Reality of Western Super Apps 12.05.2026

XChat and X Money show Elon Musk’s super‑app ambition is becoming real, but adoption will hinge on trust, regulation, and whether Western users truly want financial convergence. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Airtel Money & The Coming Price Discovery for Mobile Finance 11.05.2026

Airtel Money's planned IPO could become a defining valuation moment for mobile money, showing how telecom-led financial platforms are now core digital infrastructure. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Twilio’s Turning Point and What It Signals for CPaaS 08.05.2026

Twilio’s Q1 results show how CPaaS leaders are shifting from scale to discipline, using AI and software layers to drive profitability, not just volume. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

The Encryption U‑Turn: What Instagram’s Shift Means for Trust in Messaging 30.04.2026

Instagram’s decision to remove end‑to‑end encryption from direct messages and what it tells us about the changing priorities of major messaging platforms. Dario explains how Meta’s original vision of a fully encrypted, unified messaging system has stalled, why Instagram is reversing course, and how other platforms, from Messenger to Telegram and Snapchat, are also adopting mixed or partial encrypt...

The AI Memory Crunch: Why Smarter Phones May Ship With Less 29.04.2026

As AI data centres absorb the world’s memory supply, smartphones are being forced to compromise. This episode explains why AI is driving up DRAM and NAND prices, how that pressure reshapes device design, and why cloud‑based intelligence will matter more than raw on‑device power in the years ahead. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay...

Aetna’s RCS Rollout: When Messaging Finally Grows Up 22.04.2026

Aetna’s RCS deployment is one of the clearest examples yet of rich messaging moving from pilot to production in the US. This episode explains why healthcare matters, what the results show, and why RCS is evolving—but not yet a national standard. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Asia’s Cross‑Border QR Payments: Quietly Going Global 15.04.2026

Asia is building cross‑border QR payment corridors without fanfare—and without a single global platform. This episode explores how domestic success, regulator leadership and mobile‑first design are turning QR into an international retail tool. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

OpenAI Recalibrates: Why AI Is Winning Discovery, Not Checkout 08.04.2026

OpenAI is stepping back from native checkout in ChatGPT, refocusing on discovery and recommendation. This episode explains why conversational commerce is fragmenting—and why influence may matter more than ownership. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Meta, WhatsApp and the Price of AI Access 01.04.2026

Meta has reopened WhatsApp to rival AI chatbots—but at a price. This episode explores why paid access may matter as much as exclusion, how AI distribution is becoming the new battleground, and what this signals for platforms, developers and regulators. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Spectrum Has Fallen: Why the Economics of Mobile Radio Have Changed 25.03.2026

From the 3G auction frenzy to today’s declining $/MHz‑pop prices, spectrum economics tell a deeper story about maturity, efficiency, and monetisation challenges. This episode explains why spectrum is no longer the growth engine it once was—and what that means for future generations. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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